Anupama Manjunath

Business Analyst

adi51w@r.postjobfree.com • +1-469-***-****

linkedin.com/in/anumanjunath • Durham, USA

github.com/Anupamamanjunath • kaggle.com/anupamamanju

Computer proficient professional with ongoing Master’s degree in Business Analytics and hands-on experience using data analytics to conduct functional requirement analysis and deliver data-driven reports to executives. Adept at responding to shifting business needs in a systematic way. Proficient at using programming languages, such as Python, R, and SQL. Ability to identify and solve problems affecting the business solution and provide improvement recommendations for business systems while working closely with the project manager. Possess excellent problem-solving, strategic planning, written/oral communication, and consultative skills.

Technical Proficiencies

Languages & Tools:

Python R Tableau SQL SAS Predictive Modeling Machine Learning Google Analytics Alteryx

Projects

Humana – Mays Health Analytics Competition

Developed a predictive model utilizing python, implemented Random forest classification, and logistic regression on a data set containing 826 variables. Narrowed down the variables by using a correlation matrix.

Evaluated the model with various performance metrics, such as F1 score, ROC Curve and AUC.

Maximized the effectiveness by altering various metrics.

Data Exploration and Visualization

Utilized Tableau to design visually impactful dashboards and queries, while exploring the relationship between alcohol consumption and COVID-19 during pandemic lockdown.

Managed raw data by blending and extracted insights using Alteryx.

Taylor Richards and Conger Field Project

Examined demographics, psychographics, and shopping habits in various cities to increase consumer base and social-media engagement.

Boosted online sales by working on Search engine optimization.

Directed round of hyper-local and targeted marketing campaign by leveraging predictive models.

Career Experience

Shri Muthu Cine Services, Bangalore, India 2019 – 2020

Consulting Analyst

Utilized Python to analyze demographic data and develop regression models aimed at enhancing qualitative forecasting and evaluating product market for business’s foray into new media formats, such as web series and byte-sized online content. Assisted CEO by providing periodic executive summaries through tableau dashboards and reports development.

Met profitability targets through research work and cost benefit analysis which helped to pivot business model and sell product to another key OTT platform.

Enabled end-to-end workflow process for project implementation and provided full life cycle support.

Louis Vuitton, Miami, FL 2018 – 2019

Retail Management Intern; Client Advisor

Assessed key merchandising market demographics, competitive and customer trends, as well as conducting data-driven evaluations of product feasibility. Aided in promoting new products by presenting and driving effective marketing strategies. Achieved business objectives by carrying out data-driven visual merchandising. Managed inventory, book-keeping, product velocity evaluations, shipment, and seamless execution of seasonal floor moves. Liaised with operations and logistics department on budgeting and scheduling to meet financial goals.

Acted as key player in running the Louis Vuitton Art Basel special event, driving 1000 in footfalls which led to exceeding of sales target by 100 percent.

Built a dashboard by employing Microsoft Excel to keep abreast of competitor analysis and market trends.

Strategized development of local CRM in MS Excel to track customer retention and client relations for store-local events.

Additional experience as Intern at CnT Architects, Bangalore, India

Education & Credentials

Master of Science in Business Analytics – Southern Methodist University, Cox School of Business, Dallas, TX, Ongoing

Dual Masters Master of Business Management & M.S. in Global Luxury and Management GPA: 3.63 - North Carolina State University, Poole School of Management, Raleigh, NC Skema Business School, Paris, France, 2018

Bachelors in Architect Vishveshwaraiah University, BMS School of Architecture, Bangalore, India, 2016

Languages: English French Hindi

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