DEEPAK BHASKAR, CDMP, MBA, BSEE

adi4ve@r.postjobfree.com 612-***-**** https://www.linkedin.com/in/dbhaskar1 DATA DRIVEN INNOVATOR CHANGE CATALYST ORGANIZATIONAL STRATEGIST Accomplished strategy, transformation, compliance leader, influencing vision, mission, cultural changes. Developed data frameworks, policies, high impact strategies. Managed institutional growth by building business plans and achievable models. Led teams by example. Built new, high performance heterogenous teams. Generated revenue, drove efficiency, and mitigated risk

Monetizing and digitally transforming orgs from ideation, implementation to business as usual. Making compelling, high ROI, business case strategies with data governance and management

Industries: SaaS, Consumer Electronics, Gaming, Media, Financial services, Banking, Payments, Retail, Fashion, Marketing Services, Agencies, Legal Services, Utilities, Energy Trading, Manufacturing, Telecoms Environments: Cloud (AWS S3, Azure, Snowflake); Data Lakes, Ent. Data Warehouse, Real Time/Batch ERP/ODS/DBMS: SAP, Oracle, SQL Server, MySQL, MongoDB, Neo4j, MS Access, Excel, Crystal CRM/CMS: Salesforce migration. Mulesoft, Dell Boomi, Offermatica, WebLoyalty, SharePoint, Confluence HR/HCM: Data migration from ADP to SAP; Workday. Budget, and People Management DBMS migrations: 1 Oracle migration. 2 SAP migrations; Modules: ECC, ECM, FI, CO, HR, PS, MM, HCM Marketing programs: Paid Search, SEO, PPC, Email, Affiliates. A/B, MVT, Hive9, Banners, Acquisitions Vendors in RFP’s, POC’s, Demos: Informatica EDC/Axon, IBM, SAP, Oracle, Datum, Waterline, Talend, Semarchy, Enterworks, Stibo, Trifacta, Alation, Adaptive, Ataccama, DAG-Metacenter, Vinculum, Collibra, ASG, Octopai, ASG, Syncsort-Trillium, SAS-DataFlux, Pitney Bowes, Immuta, Infogix, Qlik, ERWIN, Orion, SoftwareAG, Data Foundations, Alteryx, Cambridge Semantics, Reltio, Paxata, TAMR, Tibco, Info. Builders Reports analyzed: Gartner, Forrester, Bloor, McKinsey, Bain, PWC, KPMG, eMarketer, Martech.com Consultants worked with: SAP, IBM, Microsoft, Amazon, Accenture, Deloitte, PWC, EY, McKinsey Experiences: Cloud, E-Commerce, Data Governance, Metadata, Data Quality, Data Catalog, MDM/RDM, Big Data, Data Lineage, Machine Learning, Data Science, BI, ERP, SOA, Data Analytics, Risk, Compliance, Finance, Marketing Research, GTM, SWOT, Omnichannel, Data/Customer Centric, Data-Driven, Culture, ROI, Literacy, Maturity, Data Lifecycle, Data Best Practices, Data Stewardship, Project, Programs, Product PROFESSIONAL EXPERIENCE

CHICO’S FAS (via SNDL Solutions, Leonis Consulting) Aug 2019 – Mar 2020 Leading Omnichannel specialty retailer for women; operates Chico’s, White House Black Market, Soma Consultant, Data Governance Framework, Data Modernization initiative Reported to PMO Office, VP of Security and Infrastructure, COO org.

Architected the go-forward Data Strategy; prior 2-year vendor managed initiative didn’t yield results

Proposed Data Governance strategy to COO; for omnichannel, CCPA data privacy, legal data lineage

Crystalized business success criteria. Identified data owners, data stewards, technical custodians

Collaborated with existing team members to clarify metadata, business rules, workflow processes

Supported Data Lake Master records - customer, product, store. Cleanse calendar and transactions

Created artifacts; Signed off attribute metadata, data quality business rules and approval workflows THOMSON REUTERS Jun 2017 – May 2019

Leading source of mass media and information operating in 100+ countries, the past 100+ years Manager, Data Strategy and Acquisition; Commercial Excellence Dept. Oct 18 – May 19 Reported to VP of Data and Analytics, COO org.

Thought leader providing innovative, valuable data solutions to non-tech. cross function leadership

Proposed Customer Data Mgmt. Platform: Consumer opt-outs, lineage for GDPR/CCPA compliance

Aligned Customer; DQ, DG, MDM efforts with B2B & B2C marketing, sales, CPO-Privacy initiatives

Supported license procurement, contracts; Managed 6 contractors on SOW ($1 Million, 2+ years) Manager, Data Strategy and Acquisition; Legal BU Marketing Dept. Jun 17 – Oct 18 Reported to Sr. Director of Marketing Data & Analytics, VP of Demand Generation, CMO org. DEEPAK BHASKAR, CDMP, MBA, BSEE

adi4ve@r.postjobfree.com 612-***-**** https://www.linkedin.com/in/dbhaskar1

Led a heterogenous team of 3; A Data scientist, an Informatica engineer, a DQ analyst and an off- shore team of 8 on a B2B/B2C Go-to-market contact strategy, that involved web scraping, a UK to US data migration, standardizing the Customer master and migrating to single instance Salesforce

Led a 1-year comprehensive self-service DQ and DG RFP effort that would leverage Big Data, Machine Learning and Data Science for Prospect ingestion before Matching/Enriching/Mastering.

Researched/partnered with vendors, data suppliers to support sales, marketing, product dev.; Brought AWS, Azure for Cloud. Build the business case/ROI for a Unified SFDC contact data store

Led Machine Learning proof of concept (POC) for Data Quality Management with a strategic partner TAMR; Strategized the effort with TAMR ML consultants to iterate multiple learning paths for DQ

Leveraged external data brokers acquire and purchase 1 Million+ prospects. Also built a prospect acquisition engine via Data-as-a-Service providers to feed net new prospects. Harvested, cleansed, enriched prospects before matching/mastering on existing customers in Salesforce. Net new leads passed to BDR/SDR teams to market relevant products. Convert to a sale via B2C marketing funnel THRIVENT FINANCIAL (via C2 IT Solutions, Leonis Consulting) Jul 2016 – Feb 2017 Regulated $90B in assets Not-for-profit financial services, insurance, credit union/bank provider Consultant, Metadata Management; Enterprise Information Management Dept. Reported to the Director of Enterprise Information Governance; Director of IT Architecture, CIO org.

Led 7-month CIO driven Enterprise RFP covering: Metadata, Data Lineage, Data Governance

Interviewed ~30 business/technical SME’s, gathered requirements, conceptualized the detailed RFP, reviewed Gartner MQ/Forrester Wave to identify vendors and developed the RFP roadmap

Obtained 12 Vendor MNDA’s, sent the RFP to vendors, gathered, and managed the vendor response scoring by SME’s across the enterprise. Shortlisted vendors to 4 for on-site Demos

Moderated on-site vendor demonstrations, proof of concept demos and technical deep dive

Consulted with LOB’s to build detailed business case with ROI/NPV analysis on vendors

Influenced executive and stakeholder’s decision to shortlist the vendors from 12 to 2

Conducted follow up Deep Dive webinars for both0; requirements and pricing clarifications, identified how many prod/non-prod environments, concurrent users are required and assisted procurement to quantify license costs for Pilot/POC. Conducted NPV analysis, ROI and payback.

Laid out a blueprint road map for the phased legacy migration, implementation, with major tasks XCEL ENERGY (via Entegee Engineering Consulting) Mar 2015 – Mar 2016 Regulated $20B utility firm: Supplier, distributor, trader of electricity, natural gas, and energy solutions Consultant, Data Governance; Productivity through Technology (PTT) initiative Reported to Director, Enterprise Systems; dotted line to the Director, Corporate Accounting, CFO org.

Led the DG track (team of 4) on a 2013-2016 $55M SAP implementation with a Jan 2016 Go-Live date. The General Ledger conversion and DG solution resolved challenges with the aging JDE GL

Influenced leadership of Data Governance direction after 3-4 Accenture DG Managers were let go

Project Manager leading the Design, Build, Test, Deploy, Training phases of the DG/DQ track

Established business process standards for Master data request forms, workflow management, approval/rejection processes, email notifications against Finance, Controlling, Project systems

Championed and sustained change management by creating a solid control plan consisting of roadmaps, metrics and reports that were leveraged to facilitate review board meetings

Profiled, identified DQ issues in converted data for legacy systems within mapping engine tables

Identified, built a business rules book to identify all the logic for used in mapping engine tables

SAP modules included General Ledger, Profit Center, Company Codes; Internal Orders, Cost Center, Sec. Cost Elements, SKF, Allocation/Segments, Costing Sheets, Joint Venture; WBS DIGITAL RIVER (acquired by Siris Capita)l May 2003 – Feb 2015 Global leader in Cloud Commerce, Marketing, Payment & SaaS solutions; $35B in annual transaction vol. Multi-tenant, API first leader in Global Cloud commerce solutions with a Self-Service SaaS model Senior Manager, Data Governance; Data Services Dept. Oct 14 – Feb 15 Reported to the VP of Data Services, dotted line to the CIO org. DEEPAK BHASKAR, CDMP, MBA, BSEE

adi4ve@r.postjobfree.com 612-***-**** https://www.linkedin.com/in/dbhaskar1

Collaborated with a cross functional team (of Sys admins, BI/DW engineers, product, legal, other stakeholders) to leverage Big Data, Hadoop, Horton Works, Cassandra, Kafka, to conduct Analytics for data insights that would lead to revenue generation. Teams in Minneapolis and Cologne

Contributed to technical deep dive discussions to understand how a proof of concept cluster could be set up to help support multi-tenant product management and order taking capabilities

Conducted Data Quality/Data Governance RFP, NPV-ROI analysis, $1M expansion business case Senior Manager, Data Governance; Governance and Compliance Dept. Feb 12 – Oct 14 Reported to the VP of Governance and Compliance, dotted line to the CIO org.

Created, maintained, and provided business/technical leadership for DG, DQ road maps including design and integration of real-time/batch components. Aligned road maps to strategic corp. goals

Enhanced DG, DQ policies; reduced shipping tax losses ~$300K; ensured regulatory compliance; enhanced customer service cost savings ~$200K; built fraud heuristics machine algorithms

Managed vendor product relationship; a $450K annual software license purchase for data quality

Championed an additional $1M business case DQ/DG RFP (ROI, NPV, payback analysis)

Reconvened a data governance committee made up of CMO, CFO, COO, CIO and Legal Counsel

Incorporated 90-day email retention policy into data retention, archival, destruction policy (Legal) 2013 Bubble assignment with the SVP of Strategic Marketing Dept.

Strategic business partner to executive leaders on content management and mobile technologies alongside Big Data, NoSQL and social disruptions; that resulting in a mobile app patent being filed

Worked in close partnership with Product Innovation, Finance, Marketing, IT/Engineering teams

Q2 2013 - Filed Utility Patent US 13/870,956: Content entitlement console system & method

Q3 2014 - Presented Enterprise Data Management strategy paper to TDWI

Q3 2013 – Data Governance Professional Organization DGPO global webinar (450+ attendees)

Q2 2013 - Data Governance Best Practice Award – Finalist, 2013 DGIQ conference Manager, Data Quality Program (DQP); Enterprise Data Management Dept. Jan 08 – Feb 12 Reported to the SVP of Strategic Technology, dotted line to SVP of Marketing org. Consumer Electronics clients: Microsoft, Lenovo, Seagate, Western Digital, Philips, Acer, Logitech Gaming clients: Entertainment Arts (EA), Razer, Wizards of the Coast, Capcom, Ubisoft, Atari, Spotify Media client: Attempted to expand relationship with Delivery Agent, Sitecore and Brightcove

Pitched business case, ROI, NPV analysis for executive buy in; $600K DQ contract; Built, integrated real time address validation (RTAV) service for client stores order checkout workflow ~$180M in transaction volume; owned the road-map and global country/client expansion of DQP

SME involved in RFP’s for ETL, DQ, Metadata, MDM, ERP and BI tools; led the DM team for the

$40M SAP implementation; purchased $275K DQ tool to batch cleanse 400+ F&A business rules

Oversaw budgeting, resource allocation (incl. labor), owned multi-year road maps to scale DQ, Metadata, MDM programs enterprise wide, Audits, SOX, SAS 70 & pitched new ROI business cases

Gained an appreciation of economic buyer, VOC & business aspects of data consumption and usage

Owned entire road map and story from RFP, install to Implementation, administration and Go-Live

Led team of 2 Data Stewards, set up the Data Quality program, installed and administered software

Worked closely with procurement on requirements clarifications, pricing details and negotiations

Responsible to migrate human capital management (HCM), Asset management components to SAP 2012 Bubble assignment with the Office of the CEO-CTO.

Led a collaboration effort for the Office of the CEO/CTO to restructure ~500+ corporate employees across multiple solution centers globally, to set up a new SDLC solution center in Taipei, Taiwan

The re-org/restructuring broke the firm into new Lines of Business, Profit Centers and Cost Centers

PM/Launched a project tracking tool (MongoDB) to move/match staff skills and expertise against CXO prioritized projects needs by gathering team time estimates for each functional component

Launched a parallel productivity initiative by establishing a center of excellence (COE); departments established/documented best practices, mentored and train teams to increase productivity for the full stack of teams from PM’s, BA’s, Developers, QA, User Experience and Marketing folks

Q3 2010, Q2 2008 - Associate of the Quarter Award - Enterprise Data Management

Q3 2009 - Team of the Quarter Award – ‘Itasca’ SAP ERP migration DEEPAK BHASKAR, CDMP, MBA, BSEE

adi4ve@r.postjobfree.com 612-***-**** https://www.linkedin.com/in/dbhaskar1 Senior Analyst, Marketing Database; Strategic Marketing Dept. Oct 05-Jan 08 Reported to Sr. Director of Strategic Marketing, dotted line to VP of Marketing, SVP of Marketing Software clients: Symantec, McAfee, Trend Micro, Avast, Kaspersky, Autodesk, SAP, Sonic, Nuance Led Marketing teams in: London-UK, Taipei-Taiwan, Paris-France, Aliso Viejo-CA, Minneapolis-MN

Managed portfolio of high-performance Marketing Analytics solutions to track numerous programs

Automated daily, monthly, quarterly, annual marketing programs reports for a high-performance 15-member team to deliver record profits ~$50M. The team incorporated a global marketing agency model, with offices in Europe and Asia and rapidly grew to 60+ marketing specialists

Gathered all necessary e-Commerce reporting for annual Globalocity conference and ICE Awards

Liaised with VPs, Directors and program managers to produce global, market trending, forecasting, P&L reports, and executive/client facing presentations/whitepapers/QBR’s/segmentation reports

Evaluated Customer Relationship Management CRM tool options to address client specific needs

Ran cost reduction efforts; manual quarterly reconciliation activities; ~$250K finance gaps per SOX

Strategic Marketing programs included Email marketing, Affiliate networks, Paid search, PPC, SEO, Site optimization (A/B testing), Multivariate tests, Web Loyalty, Free Trial, Deferred Payments, etc.

Q4 2006 - Associate of the Quarter Award - Strategic marketing Senior Test Engineer; Software Quality Assurance Dept. May 03-Oct 05 Reported to the VP of Operations and Software Quality Assurance, CTO org.

Lead Engineer for a robust multi-tenant global commerce platform, 40+ SDLC executions/redesigns

Helped launch client stores (Symantec, other) in Taiwan, Hong Kong, S. Korea, and Japan for APAC

Tested BI warehouse standard/custom reports; Fraud functionality, heuristics, machine algorithms for the global commerce engine; And contracts (tiered/volume), costing, margin analytics

Q1 2005, Q1 2004 - Team of the Quarter Award - QA team, Trend Micro OEM Int. Store team PRIOR B2C and B2B EXPERIENCES 1995-2003

Gelco Information Network (Concur/SAP)- Lead Oracle DB Migration Consultant

Eschelon Telecoms (Integra Telecoms)- Oracle DBA

Techies.com - Strategic Marketing Jr. Oracle DBA, Internal Tools Java Engineer, Sr. Test Engineer EDUCATION & CERTIFICATIONS

MBA, DeVry University; Strategy, International Business 2008 Master’s Program Certificates

Leadership & Negotiation - Minnesota High Tech Association (MHTA) ACE program 2013

Business Strategy: Competitive Advantage - Cornell University, Johnson Grad. school 2012 Technical Certificates

Google Marketing Analytics Masterclass 2019

Infogix Govern certified and Infogix Data Quality trained 2019

Certified Data Management Professional CDMP 2018

Trillium Software Systems Data Quality certificate 2008

SAS programming certificate 2007

Oracle DBA, Advanced PL/SQL, Java programming certificates 2000

Client/Server Technologies - University of Minnesota 1998 BSEE, Minnesota State University; Microelectronics Fabrication, VLSI Design, Wireless 1998 BOARD EXPERIENCE & PROFESSIONAL AFFILIATIONS

DAMA-MN (affiliate to DAMA-International), President – Exec. Board of Director 2018-2019 DAMA-MN (affiliate to DAMA-I), VP of Communications – Exec. Board of Directors 2014-2017 Keller Grad. School of Mgmt. – DeVry Uni. Alumni Association, President – BOD 2012-2014 Institute of Electrical and Electronics Engineers (Worldwide), IEEE, Senior Member 1996-2020 International Association of Privacy Professionals (IAPP), Member 2018-2020 Data Governance Professional Organization (DGPO), Member 2018-2020

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