Sales Manager

VINOD V. DALVI

B.Sc. (Agriculture), P.G.D.A.B.M., Certified Crop Advisor (CCA)

Contact No.: +91-993******* (Mumbai, India)

E-mail: ************@*****.***

Career Objective

To contribute to the success of an organization by fully analysing my analytical skills, knowledge of agribusiness in a position offering growth, advancement and on going learning experience.

Professional Synopsis

Over a decade of experience in sales, marketing and strategy with impressive success in launching two strategic business unit.

A middle management marketing professional with keen understanding of urban and rural consumer with post graduate diploma in agri-business management with learning and value added experience of working with Godrej Agrovet Ltd, Biostadt India Ltd., Coromandel Agrico Pvt. Ltd. and Indofil Industries Ltd.

A creative and highly result oriented marketing professional having worked with both sales and marketing. An effective communicator and team player with strong presentation and analytical skills.

Professional Experience

Job Responsibilities:

Plan and manage product launches & campaign implementation in coordination with Business head, regional manager and planning manager.

Develop and execute the positioning, promotional and training content of plant nutrition products.

Alignment of region and product focus by cropping systems, coordination with sales team for interdependent projects and campaigns. Handling media agencies and ad campaigns.

Product development-Working closely with R&D, Finance, Purchase, Manufacturing and Supply Chain in stage from ideation to pre& post commercialization.

Product Management-responsible for managing the product portfolio, regulatory, supply chain, sales and marketing services.

Profitability improvement through performance optimization, efficient logistics and distribution management.

Understand and develop responses to market dynamics and explore new opportunities for growth.

Automate Farmer and dealer database creation and use data for formulating effective campaigns.

SHARDA CROPCHEM LTD.

MANAGER: MARKETING & REGISTRATION (Oct2015 – March2017)

Job Responsibilities:

Provide high quality regulatory support on agrochemical projects, Lead regulatory strategy, develop, implement and ensure regulatory compliance.

Identification of potential crops/markets for developing new products and established new product multi location testing programs.

Coordination and monitoring of current and new field trials, preparation of in house and institutional trial protocols.

Preparation and presentation of project reports. Initiation, continuous follow up and successful completion of field trials and ensure regulatory deadlines are met.

Analyse competition, overall trends in the market, COG, supply position to arrive at value price of each of the products.

Management of value chain, from manufacturing to marketing, branding and communication.

B2B opportunities and coordination.

Market intelligence, segmentation along with analysis and product positioning for respective portfolio. Long term planning for streaming the portfolio. Management of CRM activities.

COROMANDEL AGRICO PVT. LTD.

PRODUCT MANAGER-SALES & MARKETING (April 2014-Oct 2015)

Job Responsibilities:

Planning annual sales budget, promotional budget and next year procurement plan after analysing sales forecast.

Responsible for achievement of annual sales and marketing objective of Soft Chemistry technology, fungicide and antibiotic.

Understand & Define channel partners requirement and establishing sales.

Analysing market situation on daily basis to add value by innovative strategies. Responsible for analysing existing strategies and reformation if needed.

Forecasting sales on monthly basis & execute them in given time frame. Ensure timely placement of material in the market in coordination with purchase/logistic/sales team.

Carrying out effective research & intelligence to understand competitors’ products, pricing & other trends. Identification of new market and its potential for attainment of target.

Responsible for overall promotional material arrangement including innovative design with complete brand management for given brands.

Responsible for preparing MIS reports, Improvement measures and YTD performance.

Impart training to channel partners for existing and new products.

BIOSTADT INDIA LTD.

PRODUCT MANAGER (April 2008 – April 2013)

Job Responsibilities:

Focal point for identification of weal link in the business and to find out reasons for growth and degrowth and making strategy for future business. This includes pricing exercise, trade scheme, monitoring field force etc.

Allocation and monitoring of sales promotion expense in all over the country and measuring the same against value for the money.

Responsible for tracking regional/national competition, gather information, filter information and utilize the same to track down the competition.

Responsible for new product launches as per demand in the market and following the same till it grabs the market share in the market. This includes product identification, coordination with sale force, Govt. Depts., R&D, supplying chain, marketing permission, pack design, Brand name search, coding costing, Pricing, POP support, launch plans and test marketing.

Train field force and trade for new and existing product range.

Focal point for creation of demand, brand building exercise implementation in consultation with regional managers and business head.

To look after all sales promotion and advertising campaigns of the company, viz radio, print etc. in all over India. Fully responsible for Insecticide, Fungicide and plant growth promoter for its push, pull and top line bottom line generation and timely MIS reports.

Look after all the marketing related permission of the product to be launched in the whole country.

To develop and design creative marketing campaigns for rural/farmer initiative. The job involves designing, communication and marketing material for the rural farmers. Focal point for activities for conceptualization to final launch of the product.

These include new literature, posters, Banners, POPs and customer communication for boosting the sale for rural marketing and approve ads/creative/sales promotion.

GODREJ AGROVET LTD.

OFFICER-AGRI SALES (June 2007 – April 2008)

Job Responsibilities:

Screening, prospecting and appointment of customers. To appoint new distributors and motivate them achieve their sales plan. To plan, allocate and distribute sales target to customers. Maintain sales & customer records & look after receivables/Payables.

Segmentation of existing agrochemical market in three districts, Assessment of product market fit and targeting appropriate market, exploring and developing new markets. To position the products, planning and execution of sales promotion campaigns to generate demand and boost sales in three districts.

Design and management of sales promotion activities in three districts to identify opportunities to push sales through schemes. Formulate appropriate sales promotion scheme and timely execution. To assist distributor in passing the schemes to the secondary channel.

This includes appointment of field force in three districts. Training and mentoring field force and supervising them to achieve sales and promotion objectives.

A forecasting sale for coming three months to assist demand manager to manage inventory and supplies. Locally planning inventory at distributor warehouse. Coordinating between distributors, SAP operators and warehouse to ensure timely supply of stock to the distributors point. To assist redistribution of stock to various secondary channel points.

SUMMER PROJECT DETAILS

RASHTRIYA CHEMICAL & FERTILIZERS LTD. (April 2006) 3 Months

To maintain ledger & invoices of each of the customer. Recommending debit and credit notes. Ensuring timely payment and helping them to come out with dealer price.

Fertilizer Promotion Campaign Sujala (19:19:19) in Nasik District.

ACEDEMIC/PROFESSIONAL EDUCATION

Examination

Institution

Year

Result

Post Graduate Diploma in Agri-Business Management

Mumbai University

June 2007

62.21%

B. Sc. (Agriculture)

Dr. Balasaheb Sawant Konkan Agriculture University, Dapoli.

Aug 2005

69.90%

H.S.C. (Std. XII)

Maharashtra State Board

N. G. Acharya & D. K. Marathe College, Mumbai.

Feb 2001

58.83%

S.S.C. (Std. X)

Maharashtra State Board

Udayachal High School, Mumbai

March 1999

64.40%

Computer Skills

Known office Package: MS Word, MS Excel, MS PowerPoint & MS Outlook Express.

SAP

Certificates

Strategic Marketing Planning Certified by IRMA, Anand Year 2020

Certified Crop Advisor certified by American Society of Agronomy Year 2012

Languages Known

English, Hindi, Marathi, Gujrathi

Permanent/Mailing address

Date of Birth : 20th November 1983

Marital Status : Married

Address : Nahur, Mumbai.

INDOFIL INDUSTRIES LTD.

PRODUCT MANAGER (March 2017-Till Date)

Contact this candidate