Los Angeles, CA *** • *** • ****
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www.acastrianni.carbonmade.com
A S H L E Y
C A S T R I A N N I
D E S I G N E R • Z U M A S P O R T S W E A R
C A L A B A S A S, CA • 2019-2020
• Designer for Women’s, Men’s, Children’s & Home Contemporary collections.
• Research & analyze market to create trend reports including color palettes, core bodies, design elements, print & textile direction, etc.
• Create detailed presentations for style outs & meetings with CEO & Merchants.
• Streamlined textile design processes increasing CAD development by over 400%.
• Focus on Textile: Design & recolor prints, yarn dye layouts, develop sustainable & organic knits & wovens.
• Review all samples & submissions from factory throughout the development & production. S E N I O R D E S I G N E R • S O V E R E I G N C O D E L O S A N G E L E S, CA • 2018-2019
• Designed & Developed emerging Trend Driven Women’s Young Contemporary Brand.
• Created Brand Identity & Styling Aesthetic.
• Successfully acquired Bloomingdale’s account in rst sales season.
• Developed full line assortment for Women's & Girl’s within all product categories leading to Best Selling Styles.
• Conceptualize each season from initial inspiration, through to completion. Extensive seasonal research to develop colors, trends, prints, wash/dye techniques, fabrics & styles.
• Led Design Team of Girl’s Associate Designer & Graphic Designer.
• Style & direct photo shoots for Marketing & Social Media.
• Created sample specs, & led t session with Technical Design Team.
• Presented concepts, designs, & SMS samples to VP, Creative Director & Merchandiser. F R E E L A N C E D E S I G N E R • 2017-2018
L U C K Y B R A N D • L O S A N G E L E S, CA
• Women’s Designer working with multiple design teams, including knit & woven tops & dresses, for Retail & Wholesale departments.
• Develop silhouettes, washes, fabrics, prints, colors, embellishments based on Design Director’s concept & sales history.
• Focus on embellishment layouts & innovative print & textile techniques.
• Attend and review t sessions with technical design team.
• Create tech packs using Illustrator & Full Circle.
• Communicate with overseas & domestic factories reviewing lab dips, strike o s, mock ups, wash panels, & all trims for production.
L U C Y P A R I S • L O S A N G E L E S, CA
• Designed & Merchandised into current In-House Women’s Young Contemporary brand for a Fall/Holiday 2018 capsule collection.
• Ensured the collection was cohesive, on-trend, on-brand & merchandised appropriately.
• Designed & Developed Private Label Dress Collection for Nordstrom, increasing sales by 30% & consistently achieving High Ratings.
• Created Mood Boards/Line Sheets/Hand Sketches/Swatch & Color Cards to support collection presentation.
• Supervised team of Designer & Assistant Designer ensuring all sample requests met strict CNY deadlines.
• Instituted streamlined communication procedures with factories & set in place company Time & Action Calendar.
• Supervised Photographer & Content Creator for Web & Social Media. Creative design professional with F A S H I O N D E S I G N E R extensive experience in Trend
Driven Contemporary Apparel.
Strong knowledge & understanding
of all categories with a focus on
Knits & Wovens. Repeatedly
recognized for elevated
aesthetic & innovative techniques
leading to increased Sales
& Productivity. Proven success in
Designing & Merchandising
Women’s, Men’s, & Children’s
emerging & established apparel
brands con rmed by many
Best Selling Styles & Increased
Sales.
BACHELOR OF FINE ARTS
FASHION INSTITUTE OF TECHNOLOGY
NEW YORK, NY
Fashion Design
ASSOCIATE IN APPLIED SCIENCE
POLIMODA
FLORENCE, ITALY
Trend Research & Analysis
Mood & Presentation Boards
Brand Development
Fabric, Wash & Color Development
CAD & Hand Illustration
Sewing Techniques
Garment Construction
Drapping & Patternmaking
Adobe Photoshop & Illustrator
S U M M A R Y
S K I L L S
E D U C A T I O N
• E X P E R I E N C E •
Creative design professional with
extensive experience in Trend
Driven Contemporary Apparel.
Strong knowledge & understanding
of all categories with a focus on
Knits & Wovens. Repeatedly
recognized for elevated
aesthetic & innovative techniques
leading to increased Sales
& Productivity. Proven success in
Designing & Merchandising
Women’s, Men’s, & Children’s
emerging & established apparel
brands con rmed by many
Best Selling Styles & Increased
Sales.
BACHELOR OF FINE ARTS
FASHION INSTITUTE OF TECHNOLOGY
NEW YORK, NY
Fashion Design
ASSOCIATE IN APPLIED SCIENCE
POLIMODA
FLORENCE, ITALY
Trend Research & Analysis
Mood & Presentation Boards
Brand Development
Fabric, Wash & Color Development
CAD & Hand Illustration
Sewing Techniques
Garment Construction
Drapping & Patternmaking
Adobe Photoshop & Illustrator
S U M M A R Y
S K I L L S
E D U C A T I O N
D E S I G N E R • T I G E R J., N E W Y O R K, NY • 2007-2009/2010-2016 D E S I G N E R • A N A M A, L O S A N G E L E S, CA • 2017
• Designed seasonal assortment for Women’s Young Contemporary label & private label accounts, e.g. Urban Out tters, Anthropologie & Stitch Fix.
• Created detailed designs based on consistently researching & interpreting market trends.
• Composed color palettes & selected print assortments for both knit & woven separates.
• Utilized overseas & domestic dye houses for new & innovative dye/wash techniques.
• International travel to factories, fabric markets, inspiration shopping & development. A S S T. D E S I G N E R • B O B M A C K I E S T U D I O N E W Y O R K, NY • 2006 -2007
• Prepare spec sheets & tech packs for woven’s & cut/sew knits.
• Assist in merchandising & managing showroom.
• Maintain & organize all silhouettes, fabrics, patterns & trims.
• Create Illustrator Flat Sketches.
• Prepare print package artwork for overseas factories. I N D E P E N D E N T C R E A T I V E P R O F E S S I O N A L S Y D N E Y, AU • 2009 -2010
• Created various projects including illustrations, photography, & paintings for sale & commission.
• Promoted from Junior to Senior Associate, to Head Designer, designing & developing multiple Private Label collections for Celebrities as well as Retailers.
• Developed monthly deliveries from initial concept, through to production.
• Managed a team of 7 Designers, ensuring all developments align with respective brand aesthetic & development T&A schedule.
• Consistent evaluation of past brand successes & trend research.
• Work with in-house & overseas pattern makers, reviewing muslins, sample execution, & t. F R E E L A N C E D E S I G N E R • M A C Y’ S, I. N. C., N E W Y O R K, NY • 2005 -2006
Los Angeles, CA 201 • 264 • 6199
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www.acastrianni.carbonmade.com
A S H L E Y
C A S T R I A N N I
F A S H I O N D E S I G N E R
• E X P E R I E N C E •