SHUBHANGI BANSAL
******************@*****.*** 206-***-**** https://www.linkedin.com/in/shubhangi-bansal/ EDUCATION
University of Washington, Michael G Foster School of Business, Seattle, WA June 2022 BA in Business Administration, Information Systems; Minor in Informatics GPA: 3.5 Dean's List: 4 quarters WORK EXPERIENCE
Marketing and UX Design Consultant, Versatackle, WA July 2020 – Sept 2020
• Co-led a consulting team to design investor pitch deck by conducting primary market research of 40 candidates through surveys
• Consulted about potential B2B and B2C users for the online conference platform startup using Tableau data visualizations
• Constructed personas to suggest targeted marketing strategy and develop UX Design of company's web-based prototype Peer Connection and Orientation Leader, Center for International Relations & Cultural Leadership Exchange June 2020 – Sept 2020
• Launched a brand new 7-week virtual engagement & learning program for over 1000 new incoming international students
• Managed multiple virtual student groups and lead weekly discussion meetings for 150 students across 5 time zones
• Problem solved with a team of 6 people to design a unique learning curriculum to teach essential college skills to students Director of Communications and Marketing, SEED, UW Housing and Food Services, Seattle, WA Sept 2019 – March 2020
• Managed Re-Usable Containers Program and developed marketing and communication strategy for awareness and adoption of the project across UW; increased the organization’s social media presence by 45% over 6 months
• Formulated a recruitment and social media strategy to engage student volunteers with new sustainability initiatives; increased the meeting attendance by 50% from previous year and engagement by 8% Finance Analyst Intern, Ernst & Young, New Delhi, India July 2019 – Aug 2019
• Performed backend tax audit processes pertaining to TDS (Tax deducted at source) for clients following Indian tax regulations
• Worked with tax auditors to reconcile tax deductibles between official tax forms and commercial client’s account books
• Reviewed and adhered to 15 clients’ SOWs (Statement of work) to ensure team’s compliance and deliverable consistency PROJECTS
Behavioral Researcher, Information Behavior and Information Science, UX in Digital Humanities Oct 2019 – Aug 2020
• Structured research plans to study information behavior of 10 users through case specific qualitative analysis
• Collected multiple data points on users’ research workflows and identifying theoretical patterns using detail-oriented approach
• Made observations on how people interact with, seek and utilize information and how it impacts them in the longer run UX Research Intern, User Experience and Website Design project - Newbook Svoboda Diaries Project March 2019 – March 2020
• Used strategic thinking to build dual personas’ storyboards and wireframes; created design feedback process for the project
• Collaborated with a 10-member team to design website making it user friendly and well-structured; increasing 20% web traffic
• Presented project findings & recommendations at Canadian Society for Digital Humanities Conference 2019 at Vancouver, BC Intellectual Property Data Analyst: Patent Breakthrough Detection Using Machine Learning Research March 2019 – June 2019
• Analyzed and manipulated data to develop test datasets for ML algorithms; made extensive use of MS Excel to organize data about 500 patents to identify categorical information for algorithms that identify breakthrough patterns
• Displayed a learning and innovative personality by improving data gathering and cleansing processes to enhance data quality Data Analyst Assistant, Organizational Behavior Research Study by Professor Michael Johnson Feb 2019 – July 2019
• Successfully facilitated 50 group discussions by exercising flexibility and project management skills to gather behavioral data
• Documented and analyzed initial findings using MS Excel to define ways about how decision making was affected in groups LEADERSHIP
Student Advisor, Center of International Relations and Cultural Leadership Exchange (CIRCLE), UW Sept 2018 – Present
• Consulted with a team as a Student Advisor to construct and plan a new department for international students at the UW; currently consulting the organization for 4 new projects to elevate international student experience at the university
• Husky Giving Day ambassador for CIRCLE, helped raise $51,655 for international student engagement office SKILLS
JAVA, R, SQL, Tableau, Terminal, GitHub, MS Excel – Foster Excel Credential, CANVA, FIGMA prototyping Project management systems ACHIEVEMENTS
• CompTIA Network + Certification (ongoing) 2021
• International Consulting Case Competition: Rotterdam School of Management, Erasmus University Nov 2020
• 1st Runner Up, DECA Disciplines Entrepreneurship Case Competition, Bellevue College, WA Nov 2018