Sales Marketing
Resume:
Barbara Beaubien **********@*****.***
Grapevine, TX 76051 LinkedIn Profile
VICE PRESIDENT OF SALES & MARKETING
SUMMARY: 20 years of international sales, marketing, new business development, and strategy in building product, engineered materials, processing and rotating equipment technical industries. Trilingual (English, Spanish, Portuguese). Certified consultative sales trainer and Six Sigma Greenbelt.
National Sales Director 2019 – present Fort Worth, TX GRUPO ROTOPLAS
$400 million industrial tank and pump manufacturer
• Reporting to the CEO, develop and execute sales/marketing strategy to support aggressive water storage and septic tank sales throughout the U.S.
• Manage P&L and retail operations for Mexican-owned industrial tank, pump and filtration distributor
• Responsible for developing and executing strategic plan under McKinsey transformation organization consulting to align new store locations and sales force for EBITDA growth opportunities.
• Inventory tracking and control to improve resource alignment and decrease working capital spend Vice President, Sales & Marketing 2013 – 2019 Grapevine, TX DIVERGENT GLOBAL INC
Strategy and sales for industrial manufacturers
• 2017/2018 Project – Vice President, Sales & Marketing.- managed global salesforce, trained salesforce on Time & Territory Management, implemented CRM (SalesForce), initiated Voice of the Customer program, first Social Networking Campaign, revised marketing campaign to align resources to achieve greater returns, introduced marketing analytics and developed strategic plans.
• Spearhead sales and marketing strategies for mid-size industrial manufacturers focused on global business expansion opportunities.
• Developed strategy for British wall manufacturer to open operations in North America. Successfully developed sales to justify local warehousing of building products for healthcare industry. Identified and trained distributors in the U.S. and Mexico.
• Developed South American strategic plan for Chinese/American truck manufacturer interested in opening a presence in the region.
• Developed sales growth and market expansion strategy for German plastic manufacturer Vice President, International Sales 2015 – 2016 Sartell, MN DEZURIK VALVES
$250 million industrial valve manufacturer
• Managed international industrial valve sales into the mining, pulp/paper, municipal industries.
• Responsible for developing a strategic plan that aligned people, products, marketing and sales capability to achieve growth and profitability targets.
• Built, developed and managed a global sales team capable of carrying out departmental strategies and initiatives.
• Developed the annual international sales plan in support of organizational strategy and approved representative/distribution sales budgets.
• Implemented sales efficiency tools to prioritize, monitor and close opportunities at higher yields.
• Negotiated project pricing and developed bid strategies, special pricing agreements (based on volume and profit) and Key Account pricing strategies.
• Provided leadership to support the design, development and implementation of new and enhanced product lines.
Vice President, Sales – The Americas 2009-2014 Wilmington, MA ALTRO INC - wall and floor manufacturer
$300 million British industrial hygienic floor and wall manufacturer/building products
• New Business Development Manager, promoted to Vice President within first year.
• Developed and executed marketing & sales strategy resulting in growth year over year
• Responsible for the strategy, marketing, introduction and new business development of entire wall product/building product line in North America; product line sales doubled in six months
• Identified, trained and developed new distributors throughout the region
• Key sales trainer – consultative selling – trained sales force and key distributors/agents representatives and agents; instructed salesforce how to generate RFP’s, specifications.
• Evaluated sales force and restructured as needed. Assembled new sales management team and created a cohesive, collaborative group of new managers increasing sales exponentially.
• Developed key strategies and communication pieces with marketing to support the sales effort. Lead Voice of the Customer effort for entire sales force
• Used dashboard KPI’s to measure distribution network success and communicate potential areas of weakness or opportunities to expand.
• Part of the global team to initiate implementation of BIM process to facilitate brand awareness and product specifications.
Director of Marketing, Latin America 2006-2009 Irving, TX FLOWSERVE CORPORATION (NYSE: FLS)
$4.8 billion industrial pump, mechanical seal and valve manufacturer
• Developed Latin American strategic plans consistent with corporate strategy to grow business in Oil & Gas, petrochemical, mining, biofuels and general process control/automation industries
• Part of strategic team that increased sales 42% in two years in region
• Developed and trained more than 75 technical sales personnel in professional selling skills and interpersonal skills throughout Latin America
• Planned and executed marketing communications initiatives in alignment with divisions’ annual priorities and objectives. Set the standard for superior international tradeshows, technical forums, brand awareness, corporate foreign language videos and brand development.
• Proposed and secured $18 million capital investment from Board of Directors based on strategic plan. Largest investment in Latin America in history of the company.
• Made key customer visits for additional growth to companies in the Oil & Gas industry. Executive Director, International Sales & Marketing 1997-2006 Joliet, IL CRANE COMPOSITES division of Crane Co. (NYSE: CR)
$300 million fiberglass reinforced plastic WALL manufacturer
• Responsibilities increased to include Europe within first six months of employment
• Spearheaded multilingual promotional marketing campaigns including targeted advertising, tradeshows and direct mailings to create brand awareness and educate market of new product.
• Created and directed new business development and strategy for all company operations and offices outside of the U.S. to grow building products/wall sales.
• Led sales team to increase international sales 87% in less than two years. Grew sales from
$14,000 annually to over $5,000,000 with very limited resources in < 5 years.
• Opened sales offices in China, Mexico and Brazil and added bonded warehouses in Europe, Latin America and Asia.
• Selected, trained, motivated and continuously evaluated distributor network for the construction/building products industry. Introduced KPI’s and analytics to measure effectiveness of marketing campaigns and distribution networks.
• Developed direct sales with OEM’s by meeting with company CEO’s and technical engineers.
• Extensive international travel (up to 75%) throughout Asia, Latin America and Europe. Prior experience - Lived/worked in Spain (Business Institute 2 years) and Brazil
(internship with Hewlett-Packard)
MASTER OF INTERNATIONAL BUSINESS/PORTUGUESE
University of South Carolina, Columbia, SC
BACHELOR OF SCIENCE: MARKETING/SPANISH
University of Illinois, Champaign/Urbana, IL
LANGUAGES English, Spanish, and Portuguese: Fluent French, Catalan: Good Chinese: some Mandarin
CERTIFIED SALES TRAINER Consultative Selling Skills, Interpersonal Skills, Professional Selling Skills
Six Sigma Green Belt
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