Data Analyst Manager

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Shantell Richardson Data Analyst

adhzkg@r.postjobfree.com 347-***-**** shantellrichardson/ Sricha02 Data Data Analyst - Visual Storyteller - Experienced in Tableau

employment

Trim Knowtions New York, NY

Co-Founder Apr. 2015 to Aug. 2020

Created a MWBE certified agency providing sustainable and innovative materials resources for major global apparel brands, generating $3 million in sales revenue from inception to present Curated a selection of factories across Europe and Asia, while negotiating competitive margins and ensuring product manufacturing standards were achieved.

Trained employees and created an intern program mentoring international graduate students in business management.

Gemma Trimmings New York, NY

Production Manager Oct. 2007 to Dec. 2014

Oversaw product development from design to delivery to provide quality trimmings to manufacturers such as Macy's, Meryl Diamond, Marc by Marc Jacobs among others.

Promoted from Product Development Associate to Production Manager in 2010 Strategically negotiated price structures to increase profit margins as much as 20% annually. Managed production requirements as an intermediary Successfully trained NY staff to establish the domestic branch as a fully independent office, freeing strained resources of the London flagship

projects

Can You Hear Me Now? Telecommunications Strategies for 2020 and Beyond Used the best ETL practices to combine spatial, numeric, and qualitative data summarizing NYC's telecommunications industry and explore key expansion markets. Data Analyst SQL, Tableau, Excel, Python, Google Earth Created customized spatial data by converting 9282 excel records into KML format using Google Earth, optimizing its use in Tableau mapping visualizations.

Used industry experts/research of cell location selection to examine current equipment distribution, as well as advise mobile carriers of future network expansion strategies across NYC's 198 neighborhoods. Recommended carriers expand 5G construction into 44 neighborhoods with "high growth" population trends for the year 2030, since new covid working norms, migrate workers from business areas to residential clusters and strain the current signal resources.

Implemented predictive modeling to determine the number of pole-located cell sites per neighborhood based on KPIs.

Looking Inward: A Review of Santander Customers

Study to determine what employee banking behavior can teach us about strategies for the greater market? Marketing Data Analyst SQL, Tableau, Excel, Python, Seaborn, Spanish Performed data mining and feature engineering to analyze 616,377 records of Santander's customer banking behaviors in the Spanish market.

Presented a visual comparative analysis of Santander product usage among bank employees vs. Santander product usage in the general public, finding that employees use the bank's investment products at a higher rate, as well as demonstrate higher use of Santander's mortgage account feature. Calculated the P-value reference, confirming the frequency of product usage differs between the employee and public segments of the customer population.

Prepared the dataset for future analysis of which perks may be driving the higher than average success employees experience in regards to financial benchmarks like homeownership. Great Britain is Thirsty for More Than Just Tea: A Study in Indie Marketing Analyzed YouTube viewership to identify successful promotion strategies Marketing Data Analyst SQL, Tableau, Excel

Extracted data from over 170,000 records to discover a surge in music consumption in Great Britain from 2018 to 2019.

Using SQL and Tableau, made captive visualizations illustrating the dominant presence of Latin artists among Britain’s top 10 music channels as well as determined the most influential keywords used by these channels. Concluded that Latin artists using shared keywords, increased their visibility on the Youtube platform, as it allows them to build upon the popularity of their peers.

education

Galvanize

Data Analytics Training Accelerator

Tufts University

B.A.

Choate Rosemary Hall

skills

Technical

Tableau

Python

SQL

Postgres

Excel

Google Analytics

Additional

Spanish

Public Speaking

Creativity

Problem Solving

Communication

activities

Resistance Revival Chorus

volunteering

Fashion 4 Development ·

Volunteer Trainee and

Supervisor

Choate Rosemary Hall Alumni

Association Executive

Committee

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