Senior Executive - Marketing Services

ROBERT MASON

**** ******** ***** **** ******, FL

913-***-**** ***************@*****.***

S U M M A R Y

CHIEF OF STAFF and ADVISOR

Proven performance driven EXECUTIVE with a passion for delivering complex operating models. Fervent in applying excellent organization and communication skills to manage projects and lead teams. Demonstrated ability to exercise outstanding independent judgment, decision making, creativity and initiative with 15 years’ experience in Marketing Services, Contact Center and BPO environments. Results-oriented with a record of accomplishment in streamlining operations, delivering on large cross-functional strategic projects, increasing profits and maximizing market penetration. Decisive leader promoting operational improvements, market expansion and positive corporate culture as keys to success. S K I L L S

Project Management Performance Metrics Analysis Business Planning & Strategy Marketing Services Contact Center Financial Analysis & Reporting Budgeting Fulfillment Services Business Process Redesign P&L Management Mergers & Acquisitions Digital/Offset Print Operations Direct Marketing Stakeholder Management Agile Project Management Business Optimization Quantitative Business Analysis Collaboration & Leadership EXP E R I E N C E

President LeadingResponse Direct (COVID layoff)

LEADINGRESPONSE, Tampa, FL 08/2016-05/2020

Reported to the CEO, led a $42MM direct and digital marketing business generating $12.5MM EBITDA. Full P&L ownership. Responsible for sales and operations. Drove strategy and tactics across the company. o Achieved average annual EBITDA of 28%

o Expanded into new key verticals to fuel organic revenue growth o Managed the development of digital performance-based lead generation products increasing rev by $2.1MM o Took control of our supply chain and grew GP from $21.5MM to $24.1MM, +14% or $3MM o Made capital investments in digital printing equipment to reduce outsourcing and grew EBITDA by $1MM o Reorganized 35-person sales team – enhanced training to improve effectiveness and retention o Spearheaded the corporate merger project - including people, systems and business practices o Ran AGILE dev ops team via TEAMS with daily SCRUMS to develop WEBINARCONNECT in response to COVID 19 President & CEO,

INTELLIGENCER, Lancaster, PA 05/2012 - 07/2016

Orchestrated the financial turnaround of a privately-owned direct marketing, web/sheetfed commercial printing and consumer fulfillment and logistics company. Developed the strategic plan and delivered on the operational vision. o Stabilized revenue then produced Y/Y revenue increases o Restructured financial reporting for transparency yielding increased visibility into company performance o Top graded management, rebuilt the team including operations, HR, sales, accounting/finance and IT o Implemented financial forecasting and Salesforce.com for pipeline tracking and monitoring KPIs o Revitalized the company with digital imaging through strategic acquisition – increasing revenue by $5MM o Increased GM from 52% to 56% through Lean Six Sigma applications/quality improvement/waste reduction/KPIs o Oversaw strategic capital investments, to modernize the facility to enhance productivity o Grew Digital Imaging revenue by 300% through strategic acquisition o Marketed and successfully sold Intelligencer to Pemcor in 2017 Robert Mason, Page 2

Vice President Sales and Print Management

TIDEWATER, LLC Overland Park, KS 03/2010 - 05/2012 Tidewater is a leading supplier of direct mail component parts, specializing in continuous form offset printing. Led the Print Management activities and National Sales activities for Tidewater Direct, LLC. Quickly grew Midwest account base from under $100,000 to over $2MM annually through new account acquisition and account reactivation. Worked closely with ownership on strategic investments and growth planning for the company. President, Integrated Marketing Services Division (IMS) PROTOCOL GLOBAL SOLUTIONS, Col. Springs, CO; Kansas City, MO; Braintree, MA 05/2005 – 03/2010 Created strategic vision for the organization, developed leadership team, managed national sales team, and contributed to corporate strategic planning in conjunction with CEO, CFO and CIO. Full responsibility of $27MM P&L and 300 employees. Serviced Fortune 500 and 1000 clients across wide range of verticals. Led division comprised of three locations and multiple service offerings, including: Colorado Springs, CO, providing B2B online/offline lead generation and 200 seat contact center; Kansas City, MO, supplying strategic account management and marketing database services; Braintree, MA, providing high volume personalized direct mail manufacturing and fulfillment services. o Grew EBITDA from $600,000 to over $3MM. Consolidated bi-coastal direct mail manufacturing facilities, resulting in annual operating savings of $1.5MM. Achieved annual improvement in SGA percentage and gross margins. o Developed strategic account team to seamlessly deliver multiple service offerings. Achieved first-year net new incremental revenue of $1MM, annualized to $3MM. Initial accounts included Motorola and Level3 Communications. o Rebuilt marketing database offering through improved technology and upgraded staff, supporting majors accounts such as Hilti Tools, Toshiba, XM Radio and Farmers Insurance. o Early adopter of Eloqua marketing automation software; grew offering for lead gen to multichannel lead nurturing. o Increased plant efficiencies by installing production automation software. o Marketed and sold Protocol Global to H.I.G. Bayside in 2008 and the IMS division to Harland Clarke in 2009. HARTE-HANKS, INC. (12 years of employment, listing most recent position) Group Managing Director, Kansas City, KS; Monroe Township, NJ; Dallas, TX; Ontario, CA 2004 - 05/2005 Facilitated P&L of $75MM produced by four HIPAA and PCI compliant direct mail, fulfillment and contact center locations across 800 employees. Specialized in seamless fulfillment, contact center, direct mail manufacturing, database and customer support services for B2B and B2C, Fortune 1000 clients. Held responsibility for all aspects of operational performance, including revenue, annual budgeting, capital planning, pricing and profitability. o Consolidated 4 separate facilities into one build to suit 250,000 sq ft. production facility – saving $250k o Launched a 250-seat contact center build for Maytag inbound – increasing revenue by $6MM o Managed certification project for Pharmaceutical Drug Fulfillment approval – increasing revenue by $500k o Tasked with assigning incoming RFPs to appropriate corporate facility for response o Youngest Group Managing Director in the company. A P P L I C A T I O N S

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LOYOLA UNIVERSITY MARYLAND

M.B.A.

ELIZABETHTOWN COLLEGE, Elizabethtown, Pennsylvania B.S., Business Administration, Marketing Concentration

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