User Experience Researcher, Architect and Designer

Isabella

Becerra

isabellabecerra.com

isabellambecerra@gmail

in/isabella-becerra/

@izzyeatsastoria

User Experience Researcher, Architect and Designer motivated by empathy and inspired by insights.

Research: Competitive Market Audits, User

Interviews, Discussion Guides, User Surveys,

Participatory Design Sessions, Secondary

Research, User Journey Mapping, User

Empathy Mapping, Usability Testing

Design: Conceptual Sketching, Feature

Ideation and Prioritization, Wireframing, UI

Design, User Flows, Rapid Prototyping

Tools: Sketch, InVision, MindManager, Miro,

Illustrator, InDesign, Photoshop, Lightroom,

Premiere Rush, VSCO, Keynote

Skills

Concentration in Business Management and a

minor in Art and Graphic Design, GPA: 3.8

Chancellor’s Award for Student Excellence

Golden Key Honor Society

BS Professional Communications

Farmingdale State, LI

SEPT 2014 - DEC 2017

Awarded Best Project, Best Understanding of UX

Concepts and Best Presentation (Vocal)

Additional 2-day Coding Workshop covering

HTML/CSS and an introduction to JavaScript

UX Design Certificate

General Assembly, NYC

DEC 2019 - FEB 2020

Education

Conduct, synthesize and engage in a range of User

Experience research and design processes, including, but not limited to, competitive audits, user interviews, participatory design sessions and usability testing Provide actionable design recommendations and create design artifacts, including user personas and user journeys, and create and facilitate agile design

workshops for strategy, account and creative teams Design and revise wireframes, prototypes, mockups and sitemaps using Sketch and InVision for major

pharmaceutical brand websites and digital sales

presentations within Veeva

CX Associate

CDM New York, NYC

FEB 2020 - PRESENT

Three week design sprint including competitive research and user interface design for a social media reference landing page tool emphasizing personalization

UX Researcher and Designer

Rita Creative, NYC

SEPT 2020

Remotely led a team of five UX professionals from diverse professional backgrounds, meeting once a week during the COVID-19 pandemic

End-to-end product design intended to simplify the experience of learning English for recent Latin-American immigrants to the U.S.

Lead UX Strategist, Researcher and Designer

ElevaHoy, NYC

MAY 2020 - OCT 2020

Work Experience

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