CIO / VP Information Systems
Resume:
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Jeffrey Cohen ***************@*****.*** 917-***-****
CIO / VP of Information Technology
Solutions Engineering ~ Digital Transformation ~ BI Analytics ~ Full Stack Development Innovation-driven professional leveraging diverse experience in marketing/pre-sale engineering, platform build-outs, system integration, web application development, and IT to drive initiatives. Track record of helping clients and departments transition to new technologies/systems using technical skills to provide system design, infrastructure plans, and solutions delivery. Successful in leading teams in multi-million-dollar implementation projects by applying expertise in translating business requirements for technology teams to understand, build, and deliver systems within strict budgets and timelines. Able to communicate technical concepts to non-technical decision-makers and SMEs to ensure clarity and ease in project development and implementation. Accomplished in delivering long-term resolutions, navigating integration challenges, and resolving issues to increase user adoption rates.
Areas of Expertise
• Client Proposals
• Design Strategies & Solutions
• Efficiency Optimization
• Team Training & Development
• Technical Presentations
• Impact Assessments & Security
• Client Relationship Management
• Risk Mitigation & Avoidance
• C-level Negotiations
• Project Planning & Estimation
• Lean Development Cycles
• Product Development
• Estimation and Budgeting • Data & Network Security • Digital Marketing Key Accomplishments
• Generated approximately $2M per annum in additional high-margin revenue to ForwardPMX by leading a multi-discipline team to productize and license a core internal application to Capital One while ensuring a long-term relationship with the client.
• Improved systems integration by designing a process for design and UX peer review/testing which resulted in a repeatable and scalable creative ‘product’ used by Hewlett Packard, KPMG, and Mayo Clinic.
• Pioneered development of conversion tracking system that correlated site traffic to revenue for AutoNation ($3B sales online) and other online retailers.
• Optimized media buys, paid search bids, and tracking of results in a next-generation system that interfaced with Google, Bing, and Yahoo and led to 90% client retention. Professional Experience
Deep Ripple, New York, NY
Consultant / Director of Engineering, 2014 - Present Drive client projects and multi-million-dollar business development initiatives by developing solutions for market entry, sales, and technology improvement strategies. Translate client’s needs into solutions in a role requiring close collaboration with department stakeholders to create customized solutions. Lead implementation and customer acceptance testing software and systems.
• Saved over $2M in direct operating costs by building an operating platform that reduced costs, in the first full year of operation, for Hallen Construction. Jeffrey Cohen Page 2
• Grew revenue 40% and delivered a 300% increase in client acquisition that facilitated sale of company by successfully revamping the client’s go to market strategy and internal processes. ForwardPMX (formerly Paradysz/PM Digital), New York, NY EVP; CIO/CTO; Executive Board Member, 1990 - 2014
Played a key role in exponential growth from 10 to 340 employees and revenue gains from $500K to over
$50M in seven locations. Helped position the organization to secure high-profile clients by leveraging technical expertise to support pre-sales, sales, and post-sales processes while developing technology solutions. Collaborated with sales, project management, and client management teams to gather system requirements and timeline expectations. Worked with SMEs and C-level executives. Mentored and managed a team of 75 -125 professionals, of various disciplines, in supporting 400+ clients. Allocated a $2.2M technology budget / P&L.
• Clients: Microsoft, KPMG, Hewlett Packard, Capital One Financial Services, Vonage, Dell, Office, Prudential Insurance, Cricket/AT&T, The North Face, Martha Stewart, Business Week, Publishers Clearing House, Homegrocer, Coach, Bloomingdales, Dr. Jays, Mayo Clinic and AutoNation.
• Positioned the organization for growth by creating and executing the strategic vision for technology investment, scaling employees, and potential acquisitions.
• Increased revenue 100% year over year for three years after bringing in SEO in-house via acquisition.
• Optimized agency media spend and ROI for email, display, earned media/paid search, and affiliate marketing by building an analytical engine with an intuitive client interface.
• Developed a system to collect and analyze client data to create segmentation, acquisition, and retention strategies, resulting in improved lifetime value.
• Boosted transparency into BI by building a multi-channel system used for research, media planning, bid management, analytics, tracking and business intelligence. Education
Bachelor of Science, Computer Science
Clarkson University, Potsdam, NY
Technical Skills
Technology
Enterprise Systems
eCommerce
Big Data/Analytics/SQL
IT Security
ROI Analysis & Review
Cloud Computing
Web Design/Dev/Creative
AEM, .Net, Java, HTML5
UX
Front End Design
SEO & Site Optimization
Digital Marketing Creative
Design Optimization
Digital Marketing
Paid Search
Earned Media
Email, Affiliate, Display
Customer Acquisition
Segmentation
Lifetime Value Analysis
Strategic
Acquisitions
Partnerships
Evangelize
Policies
Tech Process
Change Management
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