Executive Assistant Digital Marketing

KIARA MORENO *** Lexington Ave, Apt. *B Brooklyn, NY 11221 917-***-**** *************@*****.***

PROFESSIONAL EXPERIENCE

Roc Nation New York, NY Marketing Coordinator October 2019 - April 2020

● Supported integrated marketing initiatives for the label brand and roster of music acts (Willow Smith, JadenSmith, Casanova etc )with a combined reach of 100M+

● Maintained and activated CRM and fan distribution lists across multiple artists’ identities.

● Lead reporting of digital awareness and monthly consumer insights in addition to awards, credits and press coverage for internal teams and clients.

● Oversaw an annual marketing budget of ~$2M.

● Provided additional support and assistance to other members of the department

● Facilitated all internal company communication amongst stakeholders and partner

● Managed vendors and contractor relationships with ROCI business affairs team RP55 Group New York, NY Brand Coordinator + Stylist June 2016 - June 2019

● Developed photo shoots for national advertising campaigns and e-commerce product pages and coordinate sample trafficking

● Produced events, including seasonal fashion presentations, press/media events, retail events, and personal appearances

● Facilitated all internal company communication amongst stakeholders and partners

● Created consumer-facing events and contest on social platforms, in-store activations and pop-ups

● Project managed and maintained a quarterly budget of $500K for secondary partners, contractors and vendors

● Organized and maintained press clippings, distribute press reports, coverage, and credits to internal teams and external partners

● Supported internal wholesale sales team and web-based customers through ideation and implementation of effective usage of creative assets

● Compiled and circulated weekly and monthly reports including marketing and public relations efforts

● Coordinated and styled all photoshoots for lifestyle initiatives, e-comm product shots, lookbooks and product books

● Supported digital marketing initiatives through innovation

● Executed and placed print and OOH influencer ad campaigns. Universal Music Group New York, NY Coordinator August 2015 - October 2015

● Managed phones, calendars, contacts and expenses for a team of four senior executives

● Managed conference room bookings. Arrange IT and AV assistance as neededScreen and direct calls and emails

● Provided additional support and assistance to other members of the department

● Managed a quarterly budget of $500K for second party vendors, partners and contractors

● Served as a liaison between vendors/contractors and UMG Business Affairs and Legal

● Arranged scheduled pickups and delivery box requests for file store archive

● Maintained mailing and email, database along with confidential files and other key assets for the department Compound Entertainment New York, NY Executive Assistant August 2013 - August 2014

● Supported the CEO, President and talent on day-to-day administrative tasks - inclusive of coordinating appointments, meetings, travel arrangements, special events, and conferences

● Served as a liaison between internal stakeholders across with our parent company (Universal Music Group)

● Represented senior executive team by attending meetings in their absence; speaking for the executives

● Managed a team of four interns and educational temps

● Maintained professional and technical knowledge, by attending educational workshops; reviewing professional publications, establishing personal networks, and participating in professional societies.

● Provided ancillary support to senior staff, when needed EDUCATION

Borough of Manhattan Community College CUNY New York, NY Major: Business Administration Concentration: Advertising and Marketing SKILLS

Fluent in Spanish and French, proficient in Microsoft Office, Photoshop, Illustrator, SoundScan, ComScore, Mediabase, and Chartmetrics

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