Graphic Designer

PROFILE: Expert production manager and graphic designer with over ten years of experience within the marketing and print industry. Specialized in digital and offset printing as well as pre-flighting and post-production work for LaserJet and large-format ink printers. Adept in technical abilities, including Adobe Creative Suite, typography, color theory, as well as brand management, compliance, and marketing. Multidisciplinary with over five years of experience in trained digital photography, as well as the coordination of creative services and design for diversified projects.

WORK EXPERIENCE

Owner & Designer; Project Lightning Clothing

Self-Employed: June 2019 – present

SELECTED ACCOMPLISHMENTS:

-Increased website traffic by 1,225% during a one-month metric due to strategic marketing.

-Achieved nearly 2,500 online store sessions within five months with 95% of customers consisting of unique users.

-Acquired 1,500 Instagram followers within a six-month metric due to increased engagement and interpersonal communication through social media channels.

-Interviewed with Gaming2gether.com to promote business and garner community outreach

-Boosted promotion of products through engagement, communication, and negotiation with a variety of social media influencers.

DUTIES AND RELATED SKILLS:

-Utilized variety of art media and computer graphic systems to design clothing line and merchandise for e-commerce website to enhance skills with Integrated Product Inventory Systems, Adobe Photoshop, and Illustrator Design.

-Created and developed strategic range of media products (e.g., e-commerce website maintenance, social media account creation, written newsletters, and promotional video production) to facilitate promotions, social media activities, and marketing plans for seasonal clothing lines.

-Proactively focused on customer satisfaction and customer acquisition in order to generate increased sales.

-Developed ideas regarding promotion, marketing, and print for increased publicity; delivered on plans for inclusion of engaging social media accounts, newsletters, and advertising campaigns.

Production Coordinator; Akin Gump Strauss Hauer & Feld LLP

Dates Employed: Jan 2019 – Mar 2020

SELECTED ACCOMPLISHMENTS:

-Implemented officewide printing policy guidelines, templates, and mock-ups for various printed materials (e.g., placemats, sale sheets, and proposals) for streamlined operations, and created standard operating procedures for sustained utilization.

-Designed, printed, and submitted a detailed print and brand guide to each of the 21 U.S. and international offices to maintain brand consistency throughout the firm and ensure quality control of materials.

DUTIES AND RELATED SKILLS:

-Managed all phases of project flow with timely deadlines and assigned duties to design teams as primary liaison between department representatives and designers.

-Coordinated and oversaw production of all printed communications, including in-house print jobs, with local office services

-Enhanced relationships with outside vendors, including design studios, printers, and photographers.

-Administered daily production log through database entry to record project history and statuses, as well as organization of project material files to maintain efficient reference.

-Developed production specifications for print production process to maintain and verify graphic and brand standards.

-Collaborated and fulfilled design requests, including sponsorship advertisements, event communications, attorney photographs, and logos.

-Accelerated process of selection and ordering of promotional items.

-Designed, selected, and acquired an array of visual products for social media, website, proposal, and presentations with products including:

-Stock images (still and animated), photographs, illustrations, diagrams, graphs, objects, slides, videos, charts, and infographics, used on the company website, social media, and presentation and proposal material.

Production Manager & Graphic Designer; Tysons Corner Minuteman Press

Dates Employed: June 2011 – Jan 2019

SELECTED ACCOMPLISHMENTS:

-Exceeded budgetary forecasting to increase revenue 500% and garnered over $1 million annually; expanded business from a two-person startup to an eight-person cohesive team.

-Supervised and led multidisciplinary team of designers and post-production assistants.

-Instituted project management system to centralize project-specific activities with responsibility tracking and enhanced collaboration.

DUTIES AND RELATED SKILLS:

-Managed and orchestrated graphic design projects from conceptualization to implementation, which included planning, designing, laying out, and executing visual techniques and procedures in publications and presentations.

-Created products such as logos, business cards, promo flyers, pamphlets, posters, newsletters, business stationary, and more to effectively convey information.

-Collaborated with designers and key stakeholders to ensure vision was fulfilled.

-Partnered with clients to create visions, conceive designs, and consistently meet deadlines while building rapport and exceptional customer service.

-Provided design oversight between contractors, vendors, and clients for exhibit planning, business activities and public events.

Print Manager & Graphic Designer; The Dandelion Patch

Dates Employed: Apr 2008 – Mar 2011

DUTIES AND RELATED SKILLS:

-Designed, printed, and assembled custom in-house orders, such as wedding, birthday, and graduation invitations, and personalized stationery.

-Collaborated with customers and milestone associates to successfully translate subject matter into concrete designs with focus on detail and tailored specifications.

-Trained new designers on company guidelines and project system to ensure sustained quality of products.

-Managed projects in three store locations and assisted with overflow jobs to ensure timely completion of projects and positive customer relations.

EDUCATION & TRAINING:

Northern Virginia Community College:

Associates of Applied Science; Photography; June 2008 – June 2011

Relevant Coursework:

Design for The Web; Fundamentals of Design; Visual Communications; Typography; Intro to Marketing.

ORGANIZATIONS:

American Institute of Graphic Arts; Member since 2019

My online portfolio can be found here worthylucas.myportfolio.com

Technical Skills:

Adobe Creative Suite (Illustrator, InDesign, and Photoshop)

Acrobat

Microsoft Office (Word, PowerPoint, Outlook)

Social media analytics & design (Facebook, Instagram, LinkedIn, Twitter)

Foundational HTML & CSS

Document management systems (NetDocuments)

Customer & project database systems (FLEX, Focus)

Core Skills:

Project management

Visual & verbal presentation

Vendor relations

Budgets & negotiations

Deadline prioritization

Marketing & design

Logo creation & infographics

Illustration & sketching

Photography & video creation

Deadline prioritization

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