Experienced eCommerce Specialist Seeking Analytical Role

ANTHONY ZHAO

301-***-**** ************@*****.*** New York, NY

EXPERIENCE

Walmart (eCommerce Category Manager) – Hoboken, NJ Jul 2019 – Aug 2020

• Managed the growth and P&L of 4 eCommerce categories that grossed over $30m and grew over 200% YoY by developing strategies for assortment, site merchandising, supply chain, pricing, SEO, and vendor relationships

• Executed an assortment optimization project that cut 35% of my category's SKUs while increasing both YoY growth and profit margin by freeing up inventory capacity for top-sellers and reducing friction for customers

• Spearheaded projects to sell-through >$150k of overstocked inventory using pricing and merchandising strategies

• Developed 2 of the top 3 highest converting internal search terms in the department’s top 10 queries by using historic sales and conversion data to inform site merchandising decisions

• Leveraged SQL, Excel, and Looker to pull and analyze omni-channel sales, customer metrics, and competitive data

• Built and distributed a daily metrics report to provide up-to-date financials and sales data to my team and department managers; surveyed users to identify and implement improvements

• Communicated daily with supply chain partners and vendors to forecast demand, onboard new items, and align on deliverables for seasonal deadlines

Riddle and Bloom (University Ambassador) – Chestnut Hill, MA Oct 2016 – Mar 2017; Jul 2018 – Apr 2019

• Promoted Uniqlo (2016-17) and Amazon Prime (2018-19) to 100+ students on a weekly basis by hosting giveaways and information sessions through social media and partnerships with on-campus events

• Distributed over $20,000 of Uniqlo Inventory and drove over 50 student subscriptions to Amazon Prime TripAdvisor (Sales Enablement Intern) – Needham, MA Jun 2018 – Sep 2018

• Led a project to redesign the workflow for how engineers assist sales reps by interviewing various teams to identify inefficiencies in the selling process and presented the new structure to the teams’ directors to be implemented

• Analyzed sales compensation and performance data and presented my insights to the director of sales operations Jebbit (Customer Success Intern) – Boston, MA Jan 2018 – May 2018

• Generated over 61,000 unique email leads through interactive quizzes designed to capture volunteered data-points

• Created 16 social media campaigns that saw an average completion rate of 88.5% (+2850bps to company average) that boosted lead capture rates, data quality, and paid subscriptions WorkOf (Marketing + Operations Intern) – New York, NY Jun 2017 – Aug 2017

• Converted 15+ real-estate leads through email-drip campaigns and managed them through Salesforce

• Built brand awareness by developing creative strategies on Instagram, increasing followers by 10% over 2 months Boston College (Information Systems Intern) – Chestnut Hill, MA Jun 2016 – Aug 2016

• Learned and utilized SQL to create and access databases to be used by the department of advancement EDUCATION

Boston College – Carroll School of Management – Chestnut Hill, MA Sep 2015 – May 2019

• BS in Management: Concentration in Business Analytics and Marketing (GPA: 3.59/4.00)

• Activities: Synergy Hip Hop Dance Team (Choreographer) Hong Kong University of Science and Technology – Hong Kong Aug 2017 – Dec 2017

• Semester abroad in the HKUST Business program

CERTIFICATIONS & SKILLS

Certifications: Python for Data Analytics and AI (Coursera) – Sep 2020 Product Management Certificate (eCornell) – Expected Completion: Dec 2020 Technical Skills: Proficient in Excel, SQL, Photoshop; Familiar with Python, R, Tableau, Looker Interests: Cooking Szechuan food, NYT Crosswords (Tuesdays), making guitar covers, the Toronto Raptors

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