Social Media Marketing Manager
Resume:
TO WHOM IT MAY CONCERN:
I am excited to enclose my resume for the SOCIAL MEDIA &
DIGITAL SPECIALIST position at Live! Casino & Hotel. I pride myself on having a skilled understanding of social media across product and consumer lines. I am confident that those many skills can translate exceptionally.
Those many skills in brand marketing over the years have generated positive revenue in the entertainment and hospitality business over the last decade. Since 2006, I have been responsible in ensuring that costs were controlled and all logistics were aligned in generating great interest and attendance at both DC9 and Rock & Roll Hotel, entertainment establishments based in Washington, DC. Behind my marketing and creative lead, both venues grossed millions in ticket and bar sales. With these businesses, I oversaw and updated business web pages, responded to all customer inquiries, programmed talent, identified new trends, maintained constant and current content, and continuously monitored digital platform results. As evidenced in my resume, I have lengthy experience in social media management and this has been due to my ability to foster relationships with various stakeholders, manage the day-to-day marketing campaigns and budget a fast-paced business, as well as negotiate favorable terms for these businesses with vendors, sponsors, customers, and employees. I am confident that my ambition, clear focus on the bottom-line, extensive experience, and decisive marketing skills would make a significant contribution to a new department. I would welcome the opportunity to speak more with you about my qualifications. My references are available upon request. Thank you for your time and consideration.
Sincerely,
Stephen Lambert
STEPHEN LAMBERT
Social Media & Digital Specialist – Live! Casino & Hotel 202-***-****
stephenlambert0914
@gmail.com
2224 Washington Ave
Silver Spring, MD 20910
EDUCATION
BA, Communications
Michigan State University, East
Lansing, Michigan
2004
EXPERIENCE
Booking and Marketing Manager
Rock & Roll Hotel Washington, DC 2006 – 2020
● Managed all aspects of marketing and promotion for shows and business, including print and online media
● Created all brand imaging via various media, including print, clothing, events and online marketing
● Maintained and developed content for all social media pages Facebook, Twitter, and Instagram.
● Planned, created, and executed digital campaigns to improve sales and exposure
● Oversaw all staff recruitment, training, supervision and evaluation of employees and interns
● Responded to all customer inquries via phone, email, and social media as needed
● Created content for e-mail list and website
● Researched trends and established social media effectiveness
● Engaged in Google Anylytics to achieve maximum exposure
● Developed content for press releases and sent them out to local media Social Media & Digital Specialist
• COORDINATE: Coordinate and respond to all website & social media inquiries.
• DEVELOP: Identify, develop, and implement new campaigns that drive new customer and existing customer growth through digital platforms.
• MAINTAIN: Maintain consistement brand messaging throughout all platfforms using advanced metrics to measure the success of a marketing campaign.
• ANALYZE: Analyze campaign metrics to drive day-to-day business decisions and determine furture initiatives.
STEPHEN
LAMBERT
stephenlambert0914
@gmail.com
2224 Washington Ave.
Silver Spring, MD 20910
EXPERIENCE continued
Booking and Marketing Manager
DC9 Nightclub Washington, DC 2007 - 2019
● Coordinated all calendar dates for talent and events
● Anaylize sales for future event consideration
● Negotiated fees for all talent such as bands, djs, and special events
● Executed talent and ticketing contracts
● Created content for website.
● Customized advance production details for talent based on venue specifications
● Researched and implemented successful marketing strategies
● Maintained and developed content for all social media pages including Facebook, Twitter, and Instagram
Social Media and Content Manager
Sticky Rice Washington, DC January 2019 – July 2019
● Coordinated all social media timeline posts
● Created content for social media
● Worked directly with business owners to achieve maximum reach
● Engaged and reviewed anylitics for all social media campaigns Talent Buyer and Entertainment Consultant
Howard Theatre Washington, DC 2014-2016
● Consulted on all event programing
● Supported marketing department in executing advertising campaigns.
● Forecasted future revenue and event sales for talent
● Negotiated fees for all talent such as bands, djs, and special events Festival & Special Event Consultant
● Snow Globe National Harbor, National Harbor, 2017
● H St Festival, Washington, DC, 2007 - 2019
● DC Brau Anniversary Events, Washington, DC, 20016 - 2019
● Annapolis Rising, Annapolis, MD, 2018
● Other Half Brewing / Rigs of Dad Party, Nashville, TN 2018
● SXSW Slip Productions Showscase, Austin, TX, 2013
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