Sales Marketing / Business Development / Customer Retention

Location:

Pompano Beach, FL

Salary:

75000

Posted:

November 16, 2020

Contact this candidate

Resume:

Accomplished Executive in Marketing, General Management, Strategic Planning, Business and Product

Development, Operations and National Advertising for a diversity of national companies. Innovator with keen business sense that consistently orchestrates dynamic growth in market share and revenue building through pioneering marketing stratagems and “value added” sales tactics. Creative problem solver combining expertise in instituting open organizations, team building, empowerment, and individual growth development.

• Recruited to strengthen branch productivity and stabilize customer retention

• Managed the largest Energy customer in the state namely FPL (NextEra Energy) to satisfy customer needs and growth potential

• Assist senior management in obstructing a potential Union infiltration into the SFL team and hypothetically proliferate within our national business units

• Comprehensive P&L responsibility for the South Florida business unit

• Integrate a “team” spirit within the group to slow the curve of negativity amongst the team members

• Instigate a “performance” based compensation plan and trigger a yearly “performance evaluation” for all internal management and team members

• Recruited to re-launch the field services office in South Florida that had consistently lost market share over previous 8 years of effort.

• Restructured the entire field and internal support staff to proactively service the South Florida market. Expanded new customer contractual agreements by 200%, established value-added market pricing, increased revenues by 275% in 1 year and profitability from a 2016 loss of

($250K) to a gain of $400K in 2017. 2018 Gain $150K.

• Mandated tasks: Full P&L responsibility, hiring and firing, contractual agreements with new customers, develop and implement strategic direction tactics, enhance operational equipment, opening of new field support location in Pompano Beach, FL to better support our customer base and erode competitive strong hold in the market.

• Recruited to assist the President / Owner to relaunch a family owner business to the next level of growth & market recognition.

• Re-designed the entire corporate sales & marketing stratagem from: market penetration, project specific pricing & costing valuation, channel branding, competitive advantage & intelligence, E tools, and corporate PowerPoint presentations.

• Responsible for managing all sales & marketing for 6 corporate facilities containing a staff of 140 people statewide.

• Designed and implemented a nationwide sales & marketing strategy to develop neighborhood shopping center CLUSTERS and attract private investors for funding.

• Wrote, implemented, and registered with the SEC a “Regulation D” PPM (Private Placement Memorandum) to raise capital from national and international investors.

• Defined and initiated the CenterCorp business model, franchising strategy, marketing plan, web site and organizational structure.

• Direct P&L and General Management accountability for 7 corporately owned sales & service locations throughout the west coast including 14 salespeople, 7 facility managers, 7 office coordinators, 6 service managers and 40 service technicians.

• Devised and implemented a software tracking system to identify market losses and market growth opportunities.

• Directed all sales & marketing activities for Canada utilizing a sales force of 15 and overturned a declining market share. Achieved a 5-year profitability growth target in 3 years becoming the #1 market share leader in our markets.

• Relocated a Field Services Office to a new location to better serve its customers and cut operational costs by 25% (Clean Harbors Environmental Services, Inc.)

• Reorganized the Field Services technical team to acquire improved talent (Clean Harbors Environmental Services, Inc.)

• Signed Field Services Agreements with several NEW Customers - Pratt & Whitney, USDA, FDEP, Geosyntec, City of Pompano Beach, Miami-Dade County, Broward County, TransMontaigne, etc.…

(Clean Harbors Environmental Services, Inc.)

• Realized a sales growth surge ranging from 25-35% 6 years running. (Cliff Berry, Inc.)

• Implemented a new prospect & valued customer mapping platform including innovative E tools for business development statewide. (Cliff Berry, Inc.)

• Scheduled & executed daily, weekly, and monthly corporate presentations to groups of investors ranging from 5 to 50 participants. (CenterCorp Development Inc.)

• Restructured 13 regional sales & service offices within 12 months and increased revenues by 33%, profits by 23% and diminished operational costs by 12%. (Avery Weigh-Tronix Inc.)

• Reversed market share decline and increased sales from 61% to 110% of budget. (Mettler-Toledo Inc.)

• Developed and launched a new “DULUX” NATIONAL BRAND within 3,000 mass retailers. (ICI Paints Inc.)

• MBA

McGill University

Montreal, Canada

• GED

McDonald Cartier High School

Chambly, Quebec Canada

• Eric Montgomery

Regional VP Hepaco

423-***-****

• Bill Cruz