Social Media Sales Representative

ETHAN

WOODS

New York, NY *****

443-***-****

********@*****.***

linkedin.com/ethanpaulwoods

Education

University of South Carolina, Columbia, SC

Bachelors of Business Administration

Darla Moore School of Business, May 2018

Majors: Double Major in Marketing and Management (Entrepreneurship Track) Minor: Studio Arts – Graphic Design

Awards: McKissick Scholars Award, Capstone Scholars, President’s List, Dean’s List Experience

LIGHTING ENVIRONMENTS

Customer Service Associate Baltimore, Maryland 02/2019 - 09/2019

• Accurately recorded hundreds of daily orders from various distributors and suppliers in our internal software Oasis

• Quoted lighting fixture prices, stock, and lead times for upcoming purchase orders

• Issued order statuses and expedite requests to ensure orders arrived in a timely manner, and navigated any shipping or fulfillment delays through rapport with shipping services

• Supplied our distributors with up to date product catalogs, inventories, and availability

• Maintained relationships with our agency distributor accounts and answered any technical questions on topics including price discrepancies, fixture specifications, and project requirements

MARINER FINANCE

Digital Marketing Intern White Marsh, Maryland 08/2018 - 11/2018

• Improved Search Engine Marketing campaigns by utilizing Google AdWords to increase exposure of search engine advertisements

• Utilized SEMrush to optimize search engine results and improve ranking by creating content with high ranking keywords for the company's website

• Executed A/B Testing experiments through Google Analytics to evaluate engagement rates based on website reformatting

• Created and scheduled regular content to be posted to the company's social media and blog sites. Analyzed and tracked increasing social media engagement through Social Studio

• Reimagined the brand's online visual presence by designing a cleaner and more congruent set of banners, ads, homepages, and newsletters Search Engine Optimization:

Google AdWords, Google Analytics,

SEMrush

Social Media Marketing: Social Studio,

Social Media and

Digital Promotion/Advertising

Logistics Coordination: Google Suite,

Endicia, WorldShip, ShipStation, Oasis

Design: Adobe Creative Suite, Writing,

Microsoft Office, WordPress,

Video Editing, Apparel Design

Language: Basic Spanish language skills

Skills

Previous Positions

BANGS Shoes

Campus Brand Ambassador

08/2016 - 01/2017

UMAMI GLOBAL BISTRO

Sales Representative

06/2016 - 08/2016

SOUTHERN PROPER

Campus Brand Ambassador

08/2015 - 05/2016

Nectar Sunglasses

Logistics Specialist Intern

05/2017 - 08/2017

Essence

Project Coordinator New York, New York 6/2020 - 9/2020

• Supported media campaigns, including daily campaign pacing, bidding, optimization, and campaign hygiene

• Managed campaigns across multiple channels and advertising tools such as Google Ads, Google Analytics, and Facebook Business Manager

• Produced reports and presentations of data inputting and actionable insights

• Oversaw client processes such as requests for proposals, publisher contracts, and insertion orders

• Assisted with internal data maintenance, issue identification, and solution development

Media Activation Coordinator New York, New York 11/2019 - 6/2020

• Ensured effective and efficient delivery of campaigns to brief, schedule, and deliverables

• Managed and tracked the receipt of creative assets from external creative agencies

• Contributed to internal and client meetings with sharing of recaps, notes, and next steps

• Reviewed internal creative assets through quality assurance processes and trafficking to vendor partners

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