Social Media Analyst

LAURA MISRA

New Haven, CT *****

248-***-**** *********@*****.*** https://www.linkedin.com/in/laura-misra/ MEDIA ANALYST

Media Analyst with over 5 years of proven experience in media, marketing, and content evaluation. Possesses a comprehensive background in encoding, social media monitoring, and online evaluations. Gained extensive knowledge in using social media to promote, engage, and facilitate organizational goals and outreach.

EDUCATION CERTIFICATIONS

Master of Arts (M.A.) Modern Languages, Cultures, and Business Studies Justus Liebig University Giessen 2018 Bachelor of Arts (B.A.) Multilingual Communication Cologne University of Applied Sciences 2016 Inbound Marketing Certification HubSpot Academy Dec 2019 – Jan 2022 PROFESSIONAL EXPERIENCE

LM Virtual Assistance Remote March 2020 – Present Virtual Assistant

• Maintain social media sites, blogs, websites, newsletter, keyword research

• Provide transcription, translation services and basic online marketing Unicepta USA Inc. Washington, DC (Remote) Jan 2018 – Present Media Monitoring & Media Analyst

• Analyze media coverage on key topics, messages, companies, and tone of articles being published; entered details into categorization system

• Research, select, and structure the global news flow by reviewing organizational materials to be published

• Utilize online evaluations of social media, news pages, and online portals to implement and monitor online media campaigns

• Conduct research of relevant media data and executed data checks from colleagues in coding mask Unicepta Medienanalyse GmbH Cologne, Germany & Remote May 2015 – Jan 2018 Media Analyst

• Evaluated, encoded and analyzed the content of the media reports of national and international projects; utilized thematic research to ensure all requirements were met

• Planned, directed, and organized work assignments by determining equipment, materials, number of personnel, and types of skills required to maintain operational goals and meet long-range work schedules Konrad – Adenauer – Stiftung Montevideo, Uruguay Sep 2014 – Dec 2014 Intern

• Monitored and analyzed presidential election. Provided real-time updates and sentiment analysis

• Led, planned, and oversaw project reporting the 25th anniversary of the fall of the Berlin Wall

• Translated content into German and Spanish; assisted staff and customers with translating documents and content to cater to a diverse customer range

• Processed the evaluation of attendees and reported the number of citizens attending events; submitted reports to supervisors which led to an increase in projects reviewing customer retention Tecnicongress Audiovisual S.L. Alicante, Spain Aug 2010 – Dec 2010 Intern

• Collaborated with senior staff on video productions; ensured all content met project criteria and validated information being presented

• Coordinated installations during congresses; checked equipment condition to determine if any needed repair

• Assisted technical support staff with managing the platforms to meet the demand for companies providing seminars and meetings TECHNICAL COMPETENCIES

Software/Skills: AntConc, Asana, Canva, EasyProf, Factiva, Flodesk, G Suite, HubSpot, Kajabi, LexisNexis Newsdesk, Mailerlite, Microsoft Office Suite 365, Mind portal, Planloy, Shape, SQLite, Talkwalker, Trello, WordPress Operating Systems: Mac / Microsoft Windows

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