Vijeth Shetty

**** ** ***** ******* #***, Miami, Florida 33174

Phone: 786-***-**** E-mail: adhunf@r.postjobfree.com Website: www.vijethshetty.com EDUCATION

Florida International University, Miami, Florida

Master's in information systems GPA: 3.72 Oct 2018 Visvesvaraya Technological University, India

Bachelor Information Science and Engineering April 2013

Coursework: Project Management, Database Management, Business Analysis for Decision Making, Systems Analysis and Design, Data Warehousing, E-Commerce & Internet Business Applications, Enterprise Information Systems, Business Analytics Applications TECHNICAL SKILLS

Programming Languages Tools and Competencies

Certification C++, Core Java, 6 Sigma CM-ITES (Hardware and Networking) Fully

Proficient

HTML/HTML5, CSS/CSS3,

JQuery, Bootstrap,

JavaScript, Typed.js,

Particle JS, MySQL, Ruby

on Rails, MS-SQL, PL/SQL

MS SQL Server, SharePoint, Content Management System, Search Engine Optimization (SEO), Search engine marketing (SEM), Digital Marketing, CMS MOSS, Project Management, SEO Moz pro, Wordracker,Constant Contact, MailChimp, Screaming Frog, Brandwatch, GlobalWebIndex, Hotjar, BuzzStream, SEOMeta, SEO Quake, Woorank, Copyscape SEMrush, Hitwise, RankActive, Google Web Master Tool, Google Search Console, WordStream, Ahrefs, Majestic, Wordpress, Shopify, SquareSpace, StromWare, TeamSite, Manual and Product Testing, SDLC, Digital Email Marketing, Reports and Dashboards, Google Analytics, Tableau, Agile Methodologies, RapidMiner, SAP business One, Hosting & Maintenance, Cross-Browser Compatibility, Web development, Infegy, SimilarWeb, CRM, CMS, Site Troubleshooting, MS Visio, Content creation, Traffic Optimization, Google AdWords, Google Campaign, Spyfu, Google Keyword tool, Buzzsumo, Ubersuggest, Alexa. Microsoft Office Suite, Brand Awareness, A/B Testing, Product Marketing, B2C Marketing, Web Analytics, Marketing Analytics, Content Strategy, Link Building, Google Search Console, On-Page SEO, Off-Page SEO, Buffer Social Media Management, Data Visualization, Data Analysis, Google Tag Manager

Intermediate .NET MVC, Python, Angular

6, Java

Adobe CQ5 AEM, Eclipse, Netbeans, Data-Warehouse, Business Analytics, Data Analytics, RapidMiner, Microsoft Dynamics, CRM.

EXPERIENCE

SEO - SEM Specialist / Web developer

March 2019 – Present

KLA Schools, Miami, Florida

• Develop, Design and maintain multiple web sites using SharePoint, WordPress, FTP sites, Woo Commerce, HTML5, CSS3, JavaScript and AngularJS.

• Monthly report analysis, including Google Analytics, rank tracking and reviewing performance against KPIs.

• Monitor effectiveness of SEO, executing A/B testing and marketing programs in terms of traffic.

• Create and manage the whole digital marketing campaigns across multiple platforms and online forms.

• Manage strategy across various search engines and ad networks, including Google, Facebook, Yahoo, and Bing.

• Creating campaigns and constructing goals, funnels, conversion code, analytics, and tracking metrics to ensure that all e-marketing spends could be measured for ROI in paid search campaigns.

• Conduct competitor analysis to identify gaps in our content coverage and areas of opportunity.

• Develop and maintain link-building strategies for active clients.

• Collaborate with different teams in both the digital and traditional marketing space for consistent campaign strategy for all organic channels

• Optimize Google My Business pages, understanding where the opportunities are in the local algorithm and how we can optimize for them.

• SEO experimentation and ideation – on-page and off-page, including collaboration with Product to drive the technical experiments

• Troubleshoot poor rankings, monitor traffic, strategy and develop improvements strategies with recommendations.

• Creating content for PPC landing pages, websites, social media and Digital Email.

• Experience developing responsive HTML email templates.

• Proficient with Microsoft Office Suite. Prepare comprehensive strategy updates, reports and forecasts.

• Create presentations to convey strategies, results and goals to both internal and external stakeholders.

• Design templates for the CMS to promote SEO and conversion best practices and the efficient use of HTML tags.

• Assisting in running reports with data definitions, which makes the report easy to review by users.

• If required, create documentation for, and train more junior SEO team members. Business Analyst / SEO Specialist / Web developer

May 2018 – Mar 2019

ACTRENTS & BEA Architects, Miami, Florida

• Develop and maintain multiple web sites using SharePoint, WordPress, Woo Commerce, HTML5, CSS3 and AngularJS.

• Monitor effectiveness of SEO and marketing programs in terms of traffic.

• Manage strategy across various search engines and ad networks, including Google, Facebook, Yahoo, and Bing.

• Creating campaigns and constructing goals, funnels, conversion code, analytics, and tracking metrics to ensure that all e-marketing spends could be measured for ROI.

• Troubleshoot poor rankings and develop improvements strategies.

• Creating content for PPC landing pages, websites, social media and Digital Email

• Prepare comprehensive strategy updates, reports and forecasts.

• Create presentations to convey strategies, results and goals to both internal and external stakeholders.

• Design templates for the CMS to promote SEO and conversion best practices and the efficient use of HTML tags.

• Increased relevant click through and conversion rates by 37% through promotions.

• Assisting in running reports with data definitions, which makes the report easy to review by users. Research Assistant (Data Analyst / Web developer) - Electrical and Computer Engineering Aug 2017 – May 2018 Florida International University, Miami, Florida

• Develop and maintain multiple web sites using SharePoint, WordPress, HTML5, CSS3 and AngularJS,

• IEEE Miami Section Web Developer/ Webmaster and Vtools administrator (http://sites.ieee.org/miami)

• Web Developer for Energy Systems Research Laboratory (https://energy.fiu.edu)

• Web Developer for Asynchronous Learning Network (http://www.aln.fiu.edu)

• Networking and System Administrator, Handling Servers and Tracking IP address

• Web Developer for IEEE International Electric Machines & Drives Conference (IEMDC). Systems Engineer

Jun 2016 -Jul 2017

TATA Consultancy Services, Mumbai, India

• Lead a small team of 5 Web-Developers to develop internal TATA website for a period of 5 months.

• Experience in developing REST web services and securing the same through HTTP Basic authentication method.

• Used Checkpoints/Output values for Functionality Verification.

• Worked under Waterfall and Agile simultaneously while developing webpages using Ruby on Rails and Integrating Fusion charts.

• Software UI design and implementing the improvement of UI company-wide using technologies like Java, HTML5, CSS3, JavaScript, Angular JS, Bootstrap.

• Implemented different Testing phases of project life cycle: Requirement Study and Analysis, Design, Testing, Defect Management.

• Excellent understanding of various Software Development Life Cycle (SDLC) methodologies. Expertise in requirement analysis, documenting use cases, executing test plans and defect tracking.

• Worked with developers, business analyst and project manager to perform GUI testing, Backend testing, Data integrity testing and document new product enhancements.

Web Developer

Mar 2015 - Jun 2016

Accenture, Mumbai, India

• Was in charge of the design and development of both responsive and static websites.

• Was responsible for all stages of Web site creations for client, from initial design and architecture to development, deployment, and management of Web sites.

• Updated webpages using SharePoint, Adobe CQ5, TeamSite, CMS MOSS and analyze website traffic through google analytics.

• Software UI design and implemented the improvement of UI/UX company-wide using technologies like Java, HTML5, CSS3, JavaScript, Angular JS, Bootstrap.

• Worked under Waterfall and Agile simultaneously while developing a Digital Email marketing mails and interactive forms.

• Created test cases and testing cross-browser, cross-platform, and/or cross-device compatibility for inconsistencies.

• Interacted with Client and Onsite Leads where JIRA is being used to track the activity of different clients and for billing Working with Team and Communicating knowledge.

Web Analyst Jan 2014

- Mar 2015

eClerx Services Ltd., Mumbai, India

• Was in charge of the maintenance and development of websites using Eclipse, SharePoint, CMS MOSS and Stromware

• Handled tough projects to develop programming and service skills

• Created test cases and testing cross-browser, cross-platform, and/or cross-device compatibility for inconsistencies.

• Interacted with onsite client leads to learn about development of project scopes PROJECTS

Database Management and Warehousing

Jan 2018 - Mar 2017

• Designed and developed a database for a health clinic starting from check in to check out.

• City of Margate OLTP database is transformed into OLAP and data warehouse is designed.

• Cleaned the data and preprocessed prior reporting and Tableau reports are generated and analyzed

• Analysis resulted to identify that proper validations to OLTP database are not set in the application. E-commerce and Business Analytics Jan 2018 - Mar

2018

• Designed and developed a website on wix.com and WordPress for local business.

• Used funnel model to choose the technology to make it cost effective. Enterprise Information Systems

Mar 2018- Apr 2018

• SAP ERP logon is used for experiencing the flow of the application and SAP Lumira is used for analytics. Analysis of Short Boundary Detection Algorithm

Mar 2011- Apr 2013

• Extracted distinguished frames from a video which can be used for video indexing and video browsing. Research Paper

GPS Mobile Based Human Tracking on Google Map in Real Time (IIIJT) July 2017 RECOGNITION

Name of Award Date

Tata Consultancy Services – On the Spot Award and project Leads Appreciation mail Jan 2017

Accenture –Award of Excellence for outstanding work Feb 2016

Eclerx Service LTD. – Spot Award for executing request in short time Aug 2014

See my complete profile and activities by clicking the below URL: www.linkedin.com/in/vijeth-shetty or www.vijethshetty.com

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