Public Relations Specialist

TIFFANY TZENG

**** **** ****** ** *** Jose, CA **129

408-***-**** • *************@*****.***

EDUCATION

University of Illinois at Urbana-Champaign (UIUC) Graduation Date: Bachelor of Arts in Communication May 2020

Public Relations Minor GPA: 3.6/4.0

EXPERIENCE

University of Illinois Press Champaign, IL

Social Media Intern September 2018 - August 2020

● Created social media campaigns for UI Press book and journal releases on Instagram, Twitter, Facebook, and WordPress through Hootsuite and Later

● Designed and promoted virtual exhibits for conferences such as for the Mormon History Association and the Society for American Music to help UI Press pivot their marketing strategy to the demands brought on by the pandemic

● Curated collaborative reading lists of relevant publications in honor of International Day of the Girl and the New York Times 1619 Project to tie UI Press titles to current cultural conversations

● Collaborated with and prepared interview questions for authors and experts

● Compiled and analyzed Twitter activity and journals usage data using Microsoft Excel and Adobe InDesign

● Increased traffic to web pages by employing search engine optimization techniques through strategic use of hashtags and keywords

American Advertising Federation Champaign, IL

Research and Development Specialist September 2019 - December 2019

● Collaborated with a team of peers to create and implement guerrilla marketing and event marketing techniques for our client, Universal Studios

● Compiled data on target audiences for upcoming films, including Last Christmas (2019)

● Planned and promoted internal fundraising and social events Social Media Coordinator September 2019 - December 2019

● Managed social media content for our client, the Asian American Cultural Center (AACC) at UIUC

● Developed strategy for improving the AACC's Instagram presence, including more appropriate graphics, consistency of posting, and promoting leaders in the Asian American community

● Co-led rebranding efforts for the South Asian Leadership Conference ADDITIONAL SKILLS

● Formal training and personal experience in managing social media accounts on platforms such as Twitter, Instagram, Facebook, Youtube, Snapchat, Tumblr, TikTok, LinkedIn, Later, Linktree and Linkin.bio

● Experience in media research using Cision and Meltwater

● In-class experience using R and RStudio to analyze Twitter data

● Photographer of the UIUC Asian American Association media team, tasked with taking high quality promotional and behind-the-scenes photographs of major organizational events

● Two years of experience working in University Dining Services at Ikenberry Commons at UIUC, serving hundreds of students a day in the busiest dining hall on campus

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