Manager Sales

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Stacy M. Anderson

Linden, NJ • *****.**********@*****.*** • 917-***-****

Operations & Program Development

Talented administration and event specialist with over 15 years’ experience delivering innovative operational and promotional excellence to distinguished entertainment industry clients. Creative, results-driven leader with a successful track record of sponsor-driven project management and strategic program development. Proven expertise in:

• Operations Management

• Exemplary Artist Relations

• Large-Scale Project Management

• Goal-Oriented Budget Management

• High Profile Talent Booking

• Event Planning and Execution

• Creative Content Development

• Diverse Program Production

EDUCATION

Bachelor of Arts in Communications

Hunter College – New York, NY

PROFESSIONAL EXPERIENCE

Recording Academy

Manager, Chapter Administrative Operations - 2013 to September 2020, New York, NY Developed budgets, financial guidelines, and wrap-up reports for wide range of academy programs and initiatives. Oversaw 50-60 contractual agreements annually. Managed all office facilities, including property maintenance, contractors, billing, and structural design. Supervised “GRAMMY U” student membership program, responsibilities included program development, membership recruitment and retention initiatives, sponsor relationships, and college faculty relations. Liaison between Academy and various GRAMMY committees, responsibilities included disseminating information, executing committee events, coordinating meetings, and developing ideas to engage committee and Academy members. Booked distinguished talent for 10-15 events annually, including concerts, artist interviews, and panel discussions. Created and maintained sponsorship solicitation materials and outreach programs.

Key Contributions:

Regularly secured $30K+ in cash sponsorships through careful negotiation to minimize event costs and often create budget surplus.

Elevated New York, NY’s “GRAMMY U” chapter to second of twelve in number and effectiveness of participants through creative programming that appeals directly to college students. AOL Music

Manager, Artist Relations - 2011 to 2012, New York, NY Developed and programmed high quality content across the AOL Music Network. Established relationships with music artists, record label executives, publicists, artist management, and other partners to co-produce custom content for network and advertising opportunities. Scheduled and managed five to ten celebrity interviews, performances, appearances, and corporate events annually for Stacy M. Anderson • Page 2

sponsorship opportunities with network programs such as AOL Sessions and Signature Sounds. Acted as liaison between legal and music departments to obtain 40-50 record label and artist clearances annually.

Key Contributions:

Created profits of $500K to $1M through creative content programming.

Activated stellar industry relationships to book seemingly unattainable talent for digital programming.

The Huffington Post

Creative Ideation Manager – 2011, New York, NY

Collaborated with design and technology teams from ideation to execution in order to align editorial visions with sales and sponsorship needs. Managed 10 to 20 campaigns annually, creating and monitoring timelines, and tracking campaign performance with product leads and website general managers.

Key Contribution:

Orchestrated $20K-$50K in custom creative purchases, resulting in unique and profitable campaigns that exceeded client expectations.

Viacom, Comedy Central

Content Operations Manager/Digital Producer –2010 to 2011, New York, NY Led sponsor-driven campaigns from conception to deployment, overseeing both design and development phases, and managing teams of five to seven creatives per campaign. Developed and updated production timelines and promotion plans. Identified functional and technical requirements within various departments, including operations, content and programming, digital integrated marketing, design, editorial, video, tech, ad sales, delivery, and traffic. Key Contribution:

Successfully executed high-profile campaigns, thoughtfully overseeing creative, tech, copy, and launch.

Viacom, B.E.T

Sponsorship Manager –2008 to 2010, New York, NY

Oversaw direction of client promotions and successfully executed digital campaigns for advertisers, including micro-sites, sweepstakes, co-branded units, promotional spots, and interstitials. Managed and monitored campaigns according to insertion orders. Acted as liaison between client and all relevant departments, including programming, production, traffic, creative services, marketing, and public relations. Collaborated with Ad Operations Department to ensure all campaign elements were delivered efficiently. Provided periodic progress reports and wrap-up reports to clients. Key Contribution:

Fostered essential internal communication to ensure successful execution of all sponsor-driven campaigns.

Stacy M. Anderson • Page 3

Inner City Broadcasting, WBLS-FM

Music Director –2005 to 2008, New York, NY

Associate Producer for Steve Harvey Morning Show and Wendy Williams Experience. Producer for Quiet Storm with Vaughn Harper. Solicited, negotiated, and secured talent for large-scale station events with attendance numbers ranging from 500 to 1,000 people. Auditioned, scheduled, and coordinated recorded specials, mixes, and syndicated programming. Acted as liaison between station, label executive, and artist representatives. Worked with promotions team to manage remote station events. Interfaced with Web Director to provide creative content for artist information, promotions, and event information. Authored positioning statements to cultivate station’s identity and increase visibility. Submitted and supervised all music-related research. Evaluated and arranged all new music for station playlists. Managed 10 to 15 interns annually.

Key Contribution:

Elevated radio station popularity ratings from #13 in the market to #3 within 10 months. Achieved #1 in USA for target demographic of 25-54 years old 11 months later.

Cultivated a 50% increase in listenership during tenure.

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