Marketing Writer

Erin Fingerhut

******@*******.***

emfwrites.com

Experience

Freelance Advertising and Marketing 2006-present Brookfield, IL

Writer and brand strategist

·Wrote branding and marketing support including business articles, press releases, brochures, website content and case studies for EndPoint Technologies, a boutique tech company supporting the pharmaceutical, biotech and life science industries.

·Created rebranding concepts and strategies including billboard signage, brochures, radio ads and powerpoint presentations for National Louis University.

·Rebranded and wrote website content for The World of Whirlpool.

·Spearheaded branding efforts for Tractor Supply Company in-house products including the naming of pet foods and accessories, outerwear and outdoor furniture. Conceived of and wrote ads for Tractor Supply Company’s customer magazine.

·Developed concepts and wrote in-store, customer-facing as well as designer-facing brochures for MasterBrand cabinets (Diamond and Decora) at Lowe’s.

·Wrote web copy, banner ads, and print ads for Carex at WalMart, OfficeMax, and Helios Realty. Tractor Supply Company.

·Worked on brand strategy and naming concepts for clients including True Value Hardware, Tractor Supply Company, The Home Depot and Bed, Bath & Beyond.

·Conceptualized seasonal messaging for B2B Home Depot gift cards.

·Wrote radio ads, catalog copy and newspaper circulars for Menards and True Value Hardware.

·Conceptualized and wrote tradeshow signage and video scripts, as well as in-store and special exhibit signage for TrueValue Hardware, Serta at Big Lots and MasterBrand cabinets.

Euro Chicago (Now HAVAS) 2003-2006 Chicago, IL

Writer

·Conceptualized and wrote response-based direct marketing campaigns for Sprint, Sears, Citibank, and Harley-Davidson.

·Wrote, directed and produced tradeshow booth displays and video shows for Sears.

·Conceptualized and wrote direct mail campaigns for Sprint that exceeded fulfillment expectations.

·Participated in team and solo client presentations, including those which helped to define company’s presentation style, resulting in close relationships with key clients.

·Spearheaded internal Vision Committee which designed and implemented company team building.

Bagby and Company 1996-2003 Chicago, IL

Writer

• Wrote copy, proofread and copyedited for all advertising and marketing channels including national trade and consumer print, television and radio spots, corporate brochures and videos, brand identity systems, packaging and POP displays, websites and other digital media.

• Wrote national radio and television spot for Sony Electronics.

• Worked closely with Creative Director and design staff to craft provocative advertising and marketing concepts for clients including Sony Electronics, Jim Beam Brands, McDonald’s, Deloitte and Touche, ArvinMeritor, Sunbeam, McGraw Hill Children’s Publishing, and Baker & Taylor.

• Assisted in brand building strategies for corporate clients that included naming systems, taglines and other identity concerns.

Education

Michigan State University, East Lansing, MI 1990-1994

B.A. – English, emphasis in Creative Writing; Graduated Cum Laude; editor of University’s literary magazine The Red Cedar Review.

Honors and Awards

Wrote award-winning in-store marketing and employee motivational campaigns for Sears’ The Great Indoors stores.

Institute of Children’s Literature — Completed both the main and graduate levels of this Independent Learning course. Participation was by invitation only.

Winner in Jim Cash Fiction Contest, 1994.

Skills

Exceptionally focused, creative "Big Picture" thinker with excellent communication skills.

Proficient in Windows and Macintosh platforms for writing, editing and graphics, and proofreading.

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