Manager Marketing

SAMANTHA WENTWORTH

Atlanta, Georgia 423-***-**** ********.***********@*****.***

Linkedin.com/in/samantha-marketingl

Marketing Project Manager

SUMMARY

Proactive Project Manager with 10 years of experience in marketing, hospitality and premium customer experience. Efficient and organized leader who specializes in marketing asset development, product development and brand design. A specialist who achieved 5% NPS growth with a proven track record in marketing, project management, customer experience. COMPETENCIES

• Project Management • Marketing Program Management

• Marketing Strategy • Customer Experience

• Product Marketing • Event Management

EXPERIENCE

CREATIVE SOLUTIONS SPECIALIST & PROJECT MANAGER

ORANGE FISH MARKETING March 2020 –Present

A marketing consulting firm with 9 employees specializing in secondary housing marketing. Organizer, communicator, and leader of marketing strategy and projects designed to achieve client growth, sales, marketing, and experience goals.

• Launched 1st move-in marketing campaign achieving 100% client satisfaction and 90% customer satisfaction through positive customer experience across 15 accounts.

• Updated copy enhancing SEO on 15 websites through research and collaboration improving user experience and aligning with account marketing strategy.

• Collaboratively designed internal culture training and development tools enhancing company growth and creating tools for training and development. PRODUCT LEAD – BRAND EXPERIENCE TEAM

DELTA AIR LINES APR 2019 – AUG 2020

An international airline with ~110K employees specializing in aviation, product development, and hospitality with approximately $47B in annual revenue. Project manager for product development and implementation of on-board product and experience projects in domestic and international markets across cross-functional teams.

• Launched new kid experience strategy including industry first augmented reality app, 100K plush toys, employee engagement, and customer loyalty features to 50,000+ customers in 4 key markets with NPS increase of ~2% as project manager.

• Developed and project managed 30-part video documentary series featuring Brand Experience Team ideation, concept development, brand design, and implementation strategy shared with 100K+ Delta employees that increased employee engagement and satisfaction.

• Researched and managed development of 3-5 yr. out future strategy of 500K/annual amenity kits including new products, new partners, forecasting, and RFP schedule. PRODUCT & EXPERIENCE MANAGER/SR. MARKETING MANAGER Sodexo Magic AUG 2017 – APR 2019

A contracted service provider with 6,500+ employees specializing in client satisfaction, contracted services, and account management with approximately $62M. Marketing and product project manager responsible for all in Club marketing, program management, vendor relationship & partnership management, and experience in 54 Clubs.

• Coordinated 3 Delta Sky Club grand openings and 1 renovated Club opening customer experience for 5,000+ attendees, for guests regularly traveling through key Delta locations.

• Project Managed marketing program with 500+/year graphic, marketing, and product design projects including print, digital, facility, and customer experience communication.

• Project Managed 30+ vendors and partners including premium brand partners of Delta Air Lines to support luxury customer experience and communicate brand story in Club.

• Implemented new project management system creating efficiency for in Club activations and application process from 100+ internal and external vendors annually. SENIOR DISTRICT & MARKETING MANAGER

ARAMARK HIGHER EDUCATION FEB 2015 – AUG 2017

A Higher education food service provider with 60,000 employees specializing in college and university food and beverage services with approximately $14.6B in annual revenue. Marketing program manager for multiple higher education accounts with revenue responsibility of 65M+ annually.

• Managed and developed four team members focusing on innovative team leadership resulting in 3 promotions in 2 years.

• Developed brand design for 3 retail locations creating brand identity, standards, and enhanced customer experience resulting in 3% NPS and 5% revenue increase YoY.

• Opened new ~12M account fostering strong client relationship and 90% client satisfaction after supporting sales strategy.

• Grew annual revenue 4% annually through auditing, meal plan design strategy, retail sales compliance, national brand promotions, and enhanced customer experience strategy. DISTRICT MARKETING MANAGER

ARAMARK HIGHER EDUCATION AUG 2014 – FEB 2015

Higher education food service provider with 60,000 employees specializing in college and university food and beverage services with approximately $14.6B in annual revenue. Marketing program manager for multiple higher education accounts with revenue responsibility of 35M+ annually.

• Modeled and reported financial effects of meal plan restructure for 8 accounts to identify and change key drivers of low meal plan sales, declining balance, and retail sales.

• Developed project management skills by supporting ~50 projects monthly

• Activated General Manager Checklist national best practice to train and develop marketing standards for operators and highlight key focus areas of opportunity for driving revenue. Marketing Manager

ARAMARK HIGHER EDUCATION May 2012 – August 2014

Higher education food service provider with 60,000 employees specializing in college and university food and beverage services with approximately $14.6B in annual revenue. Marketing program manager for multiple higher education accounts with revenue responsibility of 24M+ annually.

• Directed a sales and marketing team including 2 full time and 11 part time employees.

• Completed 4 account growth plans generating business development plans and growth strategies including email strategy, event marketing, marketing analytics, training, team building, product marketing, product launch, and social media.

• Supported opening of 7 retail quick service concepts and one sit down restaurant increasing annual revenue by ~30%.

EDUCATION

Bachelor of Arts (Italian with a Concentration in Language & World Business and minor in Tourism & Hospitality Management) University of Tennessee (Knoxville, TN) Languages: Language (level), Language (level)

Computer skills: Microsoft Office, Entrata, Campus Dish, Excel (Intermediate), Constant Contact, Smartsheets, G Suite

Awards: Achievement in Sustainability—University of Tennessee District (2010), Flagship Award—Delta Brand Experience Team (2020)

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