Data Analyst Social Media

LEEANN THOMMES Phone: 612-***-****

Email: ********@*****.***

Data management professional with advanced Excel skills. Expertise in performing research and analyzing data to solve complex business problems. Data mining, migration, enrichment, and ETL expertise. Deep experience with Neolane/Adobe Campaign and Pardot/Salesforce.

PROFESSIONAL EXPERIENCE

Target — 11/2019-2/2020 contract

Data Management Analyst, Finance Process & Technology

Validate master data import costs for accounting system conversion; identify and research variances.

Provide data integrity governance to ensure consistent data flow to category managers.

Cargill — 4/2019-10/2019 contract

Vendor Master Data Analyst

Prepare vendor database for SAP implementation through data enrichment processes.

Negotiate payment terms with vendors to follow updated corporate mandate.

Protolabs — 9/2008-11/2018

Marketing Data Analyst (2016-2018)

Prepare and distribute monthly/quarterly KPI reports for executive review.

Measure effectiveness of digital marketing campaigns, including email and social media.

Prepare ad-hoc reports on media campaign results by querying BI/Enterprise databases.

Create, send, and report on customer surveys (satisfaction, market research).

Marketing Automation Specialist (2010-2015)

Manage the global Marketing database (Neolane/Adobe Campaign, Pardot, Qualtrics).

Execute marketing campaigns (list segmentation, email creation) and customer surveys and report on results.

Create and maintain landing pages, import/export lists, and perform data hygiene for US/EMEA/Japan business locations.

Marketing Data Specialist (2008-2010)

Resolve new quote requests into customer database.

Report on Marketing Program lead generation attribution and conversion.

Macy’s — 8/2004–7/2008

Database Marketing

Manage the day-to-day execution of direct marketing programs including strategy development, database analysis, forecasting, and post-analysis.

Analyze and report on key performance indicators and list segmentation.

Create and analyze historical summaries and ad-hoc analysis reports.

Target — 4/1999-7/2004

Senior Direct Marketing Analyst

Manage the day-to-day execution of direct marketing programs including strategy development, set-up and maintenance, database analysis, forecasting, and post-analysis.

Analyze and report on key performance indicators and list segmentation.

Train junior analysts on set-up and maintenance procedures.

Education

University of Minnesota, Minneapolis, MN (Masters Degree)

St. Cloud State University, St. Cloud, MN (Bachelor's Degree)

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