Digital Marketing Teacher

CATHERINE FUNDERBURG

***** ****** ******* ****, ********, TX 77407 ***@*******************.***

EDUCATION AND CERTIFICATIONS

2007

Bachelor of Science: Computer Information Systems

Strayer University Rockville, MD, USA

2010

Master of Science: Educational Technology

Strayer University Rockville, MD, USA

2017

Certification: 291-EC-6

ACT of Houston Houston, TX USA

2017

Certification: 154-ESL

ACT of Houston Houston, TX

2017

GT Certificate

Harmony ISD Sugarland, TX

CORE COMPETENCIES

Remote and face to face classroom

Team lesson planning

Differentiated instruction / RTI

Instructor led online learning

Learning management systems

Organizational development

Flexible and adaptive

Growth mindset

Enthusiastic team member

EXPERIENCE

08/2018 to Current

3rd GRADE TEACHER OF RECORD

FBISD Sugarland, TX

Taught English Language Arts (ELA) to diverse class of 44 students.

Established clear objectives for all lessons, units and projects. Performed student background reviews to ascertain learning deficiencies and strengths in order to develop tailored lessons based on student needs. Observed and assessed student performance, keeping thorough records of progress.

Observed and assessed student performance and maintained thorough records of progress.

Used variety of teaching techniques to encourage student critical thinking and discussion in ELA courses.

Scheduled and held parent-teacher conferences to keep parents up to date on children's academic performance.

Created lesson plans in accordance with state curriculum and school-wide curriculum standards.

Coordinated after school tutoring hours with other teachers to help students in need of extra attention.

Improved students' reading levels through guided reading groups and whole group instruction.

08/2017

2nd GRADE TEACHER OF RECORD

Harmony Science Academy Sugarland, TX

Created lesson plans in accordance with state curriculum and school-wide curriculum standards

Collaborated with other staff members on 2nd Grade team to plan and schedule lessons promoting learning and student engagement

Accepted coaching from fellow teachers and administrators and immediately incorporated feedback

Implemented variety of teaching methods such as hands-on manipulatives, whole group instruction, small group intervention, discussions. Employed broad range of instructional techniques to retain student interest and maximize learning. Observed and assessed student performance and kept thorough records of progress

Established clear objectives for all classroom procedures, behavior management, lessons, units testing, and projects

Identified early signs of emotional, developmental and health problems in students and followed up with parents. Mentored and counseled students with adjustment and academic problems

Educated students in various stages of cognitive, linguistic, social and emotional development. Differentiated instruction according to student ability and skill level

Strengthened parent-teacher and parent-child communication by holding regular parent-teacher conferences

Employed variety of fiction and non-fiction textual materials to encourage students to read independently. Improved students' reading levels 168.8% through guided reading groups, whole group, online reading program instruction. 9 Lexiles taken during academic year 218 L – Average first Lexile scores 387 L – Average last Lexile scores

03/2016 to 07/2019

DIGITAL MARKETING TECHNICAL CONSULTANT

EmailWRX Houston, TX

Responsible for performance measurement, strategic planning, training and execution of digital marketing initiatives.

Implemented teaching methods such as lectures, discussions and demonstrations

Provides SME knowledge training for Enterprise software

Employed instructional techniques to retain staff interest and maximize learning

Improved staff technical levels from null to advanced competencies through guided training groups, whole group instruction

Deploys advanced email communication campaigns

Lead over 100 staff members to adopt new technologies

Assessed initiatives and provided meaningful data sourced reports

02/2013 to 02/2015

DIRECTOR OF DIGITAL MARKETING

AIG Life and Retirement Houston, TX

Implementing a focused path for digital marketing projects; directly led systems development and technical cross-functional training initiative

Created industry specific training using learning delivery software Trained fifty executives, team members and remote partners on new system

Accomplished 100% completion of staff training content management systems to ensure thorough back up capabilities within first six months

Led team with integration and migration of several websites offering advanced level training and assessment

Developed and directed launch of new projects, resulting in 100% error free outcome

Eliminated redundancy of systems and streamlined processes by establishing job request system in three months with zero errors

Deepened and fostered relationships with constituents and service providers

Defined and deployed advanced digital features for product specific digital assets

Produced reports detailing results of campaigns and measured campaign impact and performance

Increased efficiency of complex web based production by 50% within one year

02/2011 to 02/2013

DIRECTOR OF WEB COMMUNICATIONS

The University of Texas at Brownsville Brownsville, TX

Led and implemented the creation of web based marketing efforts geared for student engagement and retention atThe University of Texas at Brownsville

Created, analyzed, and reported on strategic digital marketing campaignsfor the Office of the President, News and Information, and Institutional Advancement

Served as freshmanorientation instructor

Selected Achievements: Leveraged current digital assets and improved message, design and navigation to streamline student engagement via priority enrollment services

Successfully implemented compliance sheriff system to function with 100% efficiency; produced interactive, newly branded web presence which reflected newly adopted branding with ongoing system change efforts

Executed data cleaning measures and continuance for Raiser's Edge database integral to University Advancement activities

02/2008 to 02/2011

PRINCIPLE OWNER / CONSULTANT

Monarch Park Web Consulting Tampa, FL

Coordinated web-based and instructor led training

Selected and implemented appropriate digital tools, programming languages, and applications to meet goals

Selected Achievements: Taught technical continuing education for The University of South Florida with high acceptance rating

Developed application models, image templates, to meet user needs at industry standards

Trained over 150 international employees, executives, and front line workers on the use and application of Microsoft Project Server and MS Project concepts and principals to enhance in strategic productivity program

Effectively trained over 300 staff members, executives and support personnel on customer software usage for national law firm

Developed technology upgrades, system improvements and training for for government agency

Achieved large-scale corporate training initiative across the state of Florida to support software upgrades and increase staff capabilities

Developed, deployed, trained custom software for national law firm

02/2007 to 02/2008

PROFESSIONAL DEVELOPMENT OFFICER INSTRUCTOR

Hillsborough Community College - Corporate Training Center Tampa, FL

Implemented communications and development projects, and led needs assessments, corporate planning,professional development activities and technical training to meet organizational objectives

Selected Achievements: Led needs assessments, corporate planning, and professional development activities to ensure organizational objectives were realized

Solved communication challenge with national agency to resolve contract dispute and move forward with contract negotiation

Hired, managed, and scheduled 193 contractors/trainers

Designed, prepared, and delivered professional development training, programs, promotional materials, enrollment, and tracking methodologies for implementing adult training activities

SUMMARY

Multi-talented teacher of record consistently rewarded for success in planning and operational improvements. Experience in online instructional development and class management procedures positively impacting overall student growth.

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