Trade Show Coordinator

Tom Poalinelli

************@*****.*** 940-***-**** www.linkedin.com/in/tompoalinelli

With a passion for trade shows and near 20 years of experience managing programs from small startups to Fortune 100 companies, I attack issues with a proactive, positive and can do attitude and continually search for fresh ideas with professionalism, service and creativity being top priorities.

Skills

Results-Oriented:

Established and revived multiple corporate trade show programs focused on service and budget

Successfully coordinated over 750 trade shows of all sizes

Initiated marketing strategies achieving 25% increased booth traffic

Problem Solver:

Coordinated redesign of existing exhibit properties to accommodate new products and brands

Implemented new exhibit properties for fresher, cleaner, more coherent message

Reduced storage, transportation and other charges by 30% over three years

Managed vendors ensuring companies receive fair and consistent pricing for products and services

Detailed Organizer:

Proficient in Microsoft Office suite of products (strong knowledge of Excel including vba)

Continually expanding Excel spreadsheets documenting all aspects of trade shows

Implemented Trade Show Agenda Calendar in Outlook to distribute show information to staff

Service Focused:

Created show information package to provide show staff with all relevant details

Continually searching for ways to make the sales team’s job easier at trade shows

Created trade show closing report of relevant show budget details and statistics providing feedback to management and for use in future show planning and investment

Budgets:

Prepared, recommended and supported budgets with detailed statistics for stakeholders

Ensured discount deadlines and other cost saving options were always used

Managed and tracked all expenses to budget and complete financial reconciliation

Provided show follow-up reports including final budget status, evaluation and key statistics

Logistics:

Coordinated shipping of marketing materials, exhibit properties and staff to all shows

Recommended staffing and coordinated travel arrangements

100% on-time shipping to all shows

Provided on-site support and I&D supervision for larger shows whenever possible

A Passion for Trade Shows:

Experience in multiple areas of the trade show industry including

oExhibit House

oGeneral Contractor

oShow Management

oCorporate trade show programs

Actively involved in continued education through CTSM program

Asked to be part of a speaker panel for ExhibitorLive19

Authored multiple posts on LinkedIn sharing my experience and ideas to help others

Continually seeking to improve any and all areas for increased efficiency and results

Tom Poalinelli

************@*****.*** 940-***-**** www.linkedin.com/in/tompoalinelli

Experience

Aiphone

Marketing Events Planner – Redmond, Washington – 2019 - 2020

Managed and rebuilt trade show program with 150+ events of all sizes. Coordinating marketing in conjunction with trade shows and other corporate needs as required. Programmed Excel vba tool for creating UTMs for Google Analytics

RedSmith Graphic Solutions

Consultant - Exhibits Manager/Special Projects – San Antonio, Texas - 2019

Analyzed the company’s processes, policies and procedures identifying areas for improvement and increased efficiency with a focused on setting the company up for future growth and expansion. Programmed Excel vba tool for inventory tracking including barcode scanning capability.

Niagara Conservation

Trade Show Coordinator – Flower Mound, Texas - 2018

Coordinated 45 trade shows annually across multiple channels and markets.

Completely rebuilt Niagara's failing trade show program focused on efficiency and service to the sales team

Saved $75,000 compared to 2018 approved budget

Prototyped custom shipping crate to ship and protect products and displays for trade shows

TST Services

Freelance Trade Show Consultant – Denton, Texas - 2009 - 2018

Freelance coordination and consulting of corporate trade shows.

All In Learning

Techmark Concepts, Inc.

GT Media

The Trade Group

Service Roundtable

FabriTec Structures

Guard-All Building Solutions

Corporate Events & Occasions

Trade Show Coordinator - Denton, Texas - 2015 - 2016

Managed portable and custom trade shows for multiple Shell Oil Company clients. Advised exhibitors, resolved issues, ensured order accuracy for internal Shell clients.

Successfully coordinated over 70 shows annually

Provided strategic and creative options to reduce costs and maximize impact

USA SHADE & Fabric Structures (a PlayPower brand)

Trade Show Coordinator - Dallas, Texas - 2010 - 2015

Rebuilt program and coordinated all aspects for over 65 trade shows annually across 5 brands.

Reduced expenses by over $100,000 over five years

Developed “Spotlight” booth package to improve show presence and booth traffic

The Expo Group

Customer Account Manager - Irving, Texas - 2008

Advised resolved issues and ensured order accuracy for trade show exhibitors.

Developed forms for tracking client status at trade shows

Managed trade shows and exhibit properties for multiple program clients

eInstruction

Trade Show Coordinator - Denton, Texas - 2002 - 2007

Developed and managed corporate exhibits program with multiple large exhibit properties.

Designed exhibits reducing costs by 50% at smaller trade shows

Reduced storage, transportation and other charges by 30% over three years

Contact this candidate