Media & Digital Marketing
Resume:
Aaron Meyer
*** *. **** ******, *******, IL *****
*********@*****.***
Professional Summary
Creative, dedicated, insightful professional offering over 8 years of success in the areas of communication, relationships, and marketing strategy. Experience creating and writing advertisements, blog posts, social media, and web content, all while nurturing expectations and relations. Currently, I am working towards a Certified Associates in Project Management (CAPM) with the Project Management Institute while I broaden my career path.
Education
University of Iowa, Iowa City, Iowa
Bachelor of Arts, Communication Studies, Present
Employment
history
Account Manager, C-4 Analytics. Chicago, Illinois
Jun. 2019 – Present
Be the main point of contact for a number of C-4 Analytics' clients Use Google Analytics and AdWords to review clients’ web traffic, pitch strategic campaigns and report on progress
Manage all aspects of marketing campaigns, from the initial campaign pitch, to campaign setup, execution, review and reporting
Manage individual client budgets across all media channels, updating internal and external parties with pacing and recommendations as needed Requires ability to work with cross-functional teams to ensure success Campaigns include all aspects of paid search, website maintenance, social media and online reputation
Work with the Creative and Content teams to consistently improve client websites for optimal success and to better serve overall digital strategy Collaborate with third parties such as a web provider platform to make sure our strategies are carried out; follow up and escalate if something does not get done in a timely manner
Create client-facing monthly reports on all aspects of C-4 Analytics campaigns Run weekly meetings to update clients on cumulative progress Led Client Launches from Phase One into Phase Two "Live" Account Manger, iFocus Marketing. Overland Park, Kansas Oct. 2017 – May. 2019
Drive client relationships following close of sale through daily communication of progress of campaigns
Proactive in communication, internal processes, and setting expectations internally and externally
Skills
Video Production
Event Planning
Communcation
Digital Strategy & Consultation
Online Reputation Management
Google Ads
Google Analytics
Graphic Design
Digital Marketing
Project Management
Drive the production of client digital marketing plans and reporting Proactive daily analysis and campaign optimization across all client accounts and channels
Monitor budgets, client resourcing, and individual campaign execution Project managing all open tasks related to campaigns Identify new client opportunities with current base or prospecting ideas for direct sales team
Report generation and design (internal/external)
Collaborate with iFocus clients on upcoming initiatives and ideas Review analytics numbers to generate comprehensive reports across entire marketing strategies, both digital and otherwise as necessary Participate in client discussions via web meetings, email, phone, and/or in person Production Designer, Hallmark Cards, Inc. Kansas City, MO Feb. 2017 – Aug. 2017
Completed complex express design assignments and moderately complex original design assignments independently
Responsible for developing products SKUs by integrating creative elements such as editorial, illustration, photography, processes, writing, typography and hand- lettering in ways that meet consumer needs
Illustrate or repaint, 3D render, design with typography, etc. while making timely design decisions
Senior Solutions Specialist, AdamsGabbert. Overland Park, Kansas Sep. 2015 – Aug. 2016
Managed advertising in the digital space with Hootsuite Assisted in the preparation and process of marketing materials in relation to KC Chamber Small Business of the Year Award, 2015
Gained knowledge and understanding of Agile Methodologies Served as a liaison between philanthropic organizations and company opportunities
Developed graphic and video marketing materials
Planned and executed events for company and clients
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