Manager Digital Marketing

Michael Wilson *.*********@*****.*** 303-***-****

Experienced data team manager with strong skills as a Tableau developer, business intelligence analyst, and overall data quarterback. Breadth of experience working cross-functional with leaders in Marketing, Finance, Operations, and C-suite to develop data standards, build and maintain data teams and deliver game-changing insights. Certified Tableau Professional. Google Analytics Certified. Advanced Excel skills and strong knowledge of several other Database, ETL, CRM, Email, and Analytics tools.

Athletic Greens – December 1, 2018 – Present Remote

Manager of Data & Analytics

Manage remote teams and contractors to implement a data stack, automating data processes and creating efficiencies.

Develop, Build, and maintain data models that connect multiple data sources, clean the data, and enhance the value of our data.

Establish KPIs across departments with key leadership. Analyze findings and provide actionable steps to drive teams

Implement Tableau and PowerBi to create engaging dynamic reports, dashboards, and presentations that are delivered company-wide to help drive discussion, change, and innovation.

Deep work with Operations team with logistic analysis, finance on CM and spend analysis, and Marketing on conversion rates and optimization of all campaigns and programs.

Conduct complex ad-hoc research, analysis, and reporting for all company teams.

Ongoing work to improve data connections, data models, and drive efficiencies.

SurveyGizmo (Contracting) Jan 2018- Jan 2019 Boulder, CO

Senior Business Analyst

Develop strategy for tracking and reporting for marketing, operations, finance and sales.

Utilize Tableau platform for B2B and B2C reporting and dashboarding, using multiple data sources for executive teams.

Advanced excel modeling for executive leadership, helping to drive price changes, team structure, and product offerings.

Data mining to help better segment customers, create profiles, and better maneuver them through respective funnels.

Salesforce reporting manager. SQL Database analyst.

Nintendo - January 2017 – January 2018 Redmond, WA

Email and CRM Analyst

Prep and extract raw consumer email data from multiple data sources for analysis, reporting, and dashboarding.

Develop entire Email A/B testing road map and provide ongoing analysis of results with recommendations for next steps.

Constant execution of AD hoc reporting request for multiple teams.

Webroot – January 2016 – January 2017 Broomfield, CO

Web Data Analyst

Working across multiple teams to analyze all types of digital marketing efforts, E-comm data, customer churn, and ROI.

Design, manage, and deliver dynamic reporting dashboards for Managers and C-Level executives.

Google Analytics Certified. Daily work with SQL Server, Salesforce, and SharePoint.

blu Electronic Cigarettes - June 2011 – February 2016 Charlotte, NC

Customer Information Manager & Loyalty Rewards Manager

Marketing Research analyst. Develop research programs, analyze and present results to Executive Leadership.

Built, from scratch, an online and retail brand loyalty program. Budget of more than $5MM annually

Platte Canyon Fire Department - Bailey, CO

Senior Wild Land Firefighter

Education: University of Hawaii at Manoa – Business: Marketing/MIS

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