Social Media Manager

INDY VISHNUDAT

Woodhaven, NY ***** - 917-***-**** - adhpwk@r.postjobfree.com – https://www.linkedin.com/in/indy-vishnudat

EMAIL MARKETING /WEB PRODUCTION MANAGER

Email Marketing /Web Production Manager with proven ability to manage digital projects of all sizes and drive business expansion through initiatives that produce growth.

e-Commerce Production – Operations – SEO – AEM - On-Site Search Management - Content Management

Content Marketing - Media Producer (Video Production) - UX – CX – CRM - Email Campaign Production

Social Media - Program Management - Product Management - Project Management - Web Analytics

Data Analytics - A/B Testing - Process Improvement - Agile Methodology (Scrum) - Team Leadership

Relationship Building – Dreamweaver – Photoshop – HTML – CSS – JavaScript – Salesforce - Google AdWords

Endeca - Ticketing Systems Jira - Cheetah Mail - Scene 7 – Git Hub

PROFESSIONAL EXPERIENCE

HUDSON BAY COMPANY (SAKS.COM & SAKSOFF5TH.COM), New York, NY October 2008 – July 2020

Email Marketing Manager /Senior Web Production Manager

Coded and launched responsive email campaigns on a daily basis for saks.com and saksoff5th.com.

Managed day-to-day email publishing calendar and built strategic plans around key holidays.

Owned the campaign development process from creation through deployment (e.g. content development, build, QA, deployment, and analysis)

Resolved and debugged coding and trafficking issues when they showed up.

Worked with UX Design to create and deliver new email concepts, split tests, and ideas.

Spearheaded the management of multiple projects to produce responsive email templates and campaigns, landing pages, sweepstakes, all while staying within budgets and stringent deadlines.

Worked closely with cross-functional teams to ensure high quality images, copy, and marketing materials.

Monitored campaign results including delivery stats, open and click rates, sales results, and promo code results; make recommendations to optimize campaign performance.

Configured A/B testing and segmentation to measure success of emails and optimize designs based on email performance.

Created emails with best email practices such as proper image to text ratios, image sizing, font sizing, segmentation strategies, etc.

AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS, NY, NY November 2006 - September 2008

Senior Web Producer

Managed the end-to-end email marketing campaigns and e-newsletter process; database management, scheduling, production, testing, deployment & reporting, QA and testing. Translated requirements to produced pages by coding front-end HTML and CSS.

EDUCATION

Java Server Pages, Dynamic HTML and JavaScript Courses, NYU School of Professional Studies, New York, NY

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