Jacklyn Reid
Creative Associate and
Project Coordinator
New York, NY
**************@*****.***
linkedin.com/in/jacklynareid
PROFILE
Creative, visionary leader with
expertise in the media industry. Highly
skilled in developing creative content
and communicating innovative vision.
Strong knowledge and experience in
utilizing social media to improve
brand awareness.
AREAS OF EXPERTISE
Client Relations
Marketing & Advertising
Social Media Management
Relationship Building
Event Planning
Photography
Creative Strategy & Content
Digital Media
Collaborative Communications
EDUCATION
B.S. in Broadcast Journalism
Minor in Human Development
Family Studies
Pennsylvania State University
University Park, PA
ADDITIONAL DEVELOPMENT
Fundamentals of Online Marketing
Marketing Courses
BRIC Video Production in the Field
Speech & Public Speaking
PROFESSIONAL EXPERIENCE
Project Coordinator, JCDecaux North America 12/2017 – 8/2019 Managed digital library of advertising sales contracts and scheduled boardrooms for company meetings and department presentations.
Facilitated Upfront event, managing relationships with 40+ potential clients.
Developed creative spreadsheet to effectively manage expenses and budgets of six North America office locations.
Project Manager, Made In New York Media Center by IFP 2/2016 – 3/2017 Oversee rental events, creating detailed notes regarding clients’ needs for future projects. Developed weekly list of events and articles highlighting media discussions and VR meetups.
Increased event and reception revenue through implementation of targeted marketing and networking strategies.
Contributed to posts and live feeds of panel discussions to IFP Instagram account and additional social media platforms.
Production Assistant, The88 11/2015 – 2/2016
Administered set-up and dismantling of set designs and flat lay photo shoots for client Instagram accounts. Identified props to match client’s brief for Bloomingdale’s and Men’s Wearhouse digital ads. Assisted in motion graphics creation for Divvies Cupcakes holiday GIP through food styling.
Co-produced Snapchat stories featuring behind the scenes footage from Kate Spade’s New York Fashion Week show.
Production Assistant, U Direct Productions 8/2015 – 10/2015 Provided assistance to directors and production crew with commercial actors and extras for global accounting network, BDO USA spot. Ordered film equipment from Adorama for commercial shoots.
Supervised 200+ children for HelloFresh casting call, “Harmony in the Kitchen”.
Set-up filming equipment for Carver Bank spot at various New York locations.
Office Coordinator, Jump Editorial 5/2013 – 2/2015 Managed company receipts while tracking all spending and budgets. Organized travel arrangements and planned executive staff meetings.
Maintained client relationships by successfully managing reception area and ensuring friendly and professional communication.