Manager Customer

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Simon Neale

adhp8u@r.postjobfree.com Boulder CO 80301 720-***-****

www.linkedin.com/in/simon-neale-9783a8b

I am a customer focused entrepreneurial product leader with a unique set of talents that spans both product, business and technology. I am skilled in all aspects of user research, design thinking, user testing and product execution. I am a manager that always facilitates healthy discourse. I am known for being decisive and serially curious. I value action and results. I care deeply about earning trust and believe in radical candor. Highlights

o Creating cutting edge software products (SaaS, B2B, B2C, Cloud (Microsoft Azure and Amazon Web Services) and Mobile (Android and iOS)) using Lean Startup, Agile/SAFe and Scrum delivery methods; o User research, user testing, user experience, user interface design and usability testing; o Scrum mastery using User Stories, Stand Ups, Sprint Planning, Grooming, Demos & Retrospectives; o Tactical/strategic product planning using product road maps to guide product execution; o Deep knowledge of analytics including Google Analytics, Google Tag Manager, HotJar and Tableau; o Building, mentoring, scaling and leading product teams to success using OKRs for measurement; o Extensive Martech experience including running campaigns, A/B testing, funnel optimization, market analysis, SEO, personalization, CMS selection, building taxonomies and rich content; o Varied technical skill set including SQL, DynamoDB, Visual Basic, C#, JavaScript, Vue.js, SQL Server, Oracle, API development and integration, Microservices, Service Oriented Architectures, Postman, Swagger, Trello, Slack, Jira, CA Rally, Team Foundation Server, Salesforce, Validately and Invision; o Managing diverse sets of cross functional stakeholders in USA, Europe and Asia;

Soft skills including deep customer empathy, highly motivated can-do attitude, self-starter who takes initiative/ownership, excellent teamwork, and interpersonal communication; Professional Experience

SANS Institute, remote from Boulder, CO 4/2018 – 9/2020 Senior Product Manager

● Crafted, led and executed on SANS Institute digital product vision resulting in a 20% increase in the number of customers taking cybersecurity training and 50% increase in the customers finding relevant content.

● Conducted user research and user testing taking over 500 customer data points, using intercept surveys, customer interviews (moderated and unmoderated) culminating in a deep understanding of customer problems and pain points.

● Developed customer personas and journey maps to explore the mental model of the customer’s approach to finding training and content with the end goal of using this data to build user interfaces and designs.

● Led user interface and user experience design with a mobile first approach building prototypes using Invision from the data collected in user research and testing, resulting in richer customer designs, experiences and interactions.

● Utilized user testing techniques, including moderated usability tests guided by prototypes, un- moderated tests using Validately and Tree tests using Optimal Workshop to further enhance usability.

● Collaborated with a team of developers to create a Vue Design System from the finished prototypes resulting in reuse of front-end components that formed the foundation of application development.

● Developed information architecture including taxonomies, sitemaps and content matrices with the end goal to lessen the time needed to find content, increase customer engagement and time on site. Page 2

● Re-envisioned analytics by creating a sophisticated measurement plan, front-end components with analytics and data layer specifications for Google Tag Manager, Google Analytics (goals/conversion tracking), HotJar (heat maps and recordings to review user interactions) resulting in an enhanced view of customer behavior, the ability to anticipate future events, and gaining new insights.

● Collaborated with a team of engineers to build a Manage platform. The platform’s focus was to enable self-service to automate AWS account creation, infrastructure as code, project isolation, segmentation and well-defined app patterns using the following AWS technologies EC2, CloudFormation, Lambda and API Gateway.

● Managed a diverse set of remote stakeholders in USA, Europe and Asia through transparency and over communicating resulting in stakeholders having a deeper awareness of the tactical and long-term strategy of the product.

BI Incorporated, Boulder, CO 12/2016 – 4/2018

Senior Consultant - Product Manager/Product Owner/Project Manager (Mobile)

● Made an immediate impact in the development of a customer-centric mobile app delivered on time and under budget adding significant revenues.

● Successfully led from the front executing on product vision, Agile project management and scrum master activities.

● Liaised with the architecture team to develop a micro services SOA using a RESTful implementation in Microsoft Azure.

● Managed external vendors in complex API integration.

● Led QA team to transform processes adding automated testing and Postman to test API payloads. PLS, Boulder, remote from CO 06/2015 – 12/2016

Director of Product

● Built and directed high performing global product team from the ground up resulting in PLS 2.0 and mobile product offerings Carrier Connect and Live Track.

● Strategic and tactical planning with the CEO using short, mid and long-term roadmap.

● Implemented Scrum and Kanban framework to support existing legacy products.

● Mentored 5 product managers and product owners in Agile project management processes. GlobalTranz, Boulder, CO 1/2012 – 06/2015

Director of Product

● Led global product team in delivering innovative technology solutions to provide best of breed solutions for the logistic management industry resulting in growth of revenue from $183 M to $484 M.

● Effectively developed business case with Tableau for a product which converted over $200 K in leads.

● Successfully transformed offshore software development resulting in hundreds of on-time customer deliverables.

● Scaled global product team by hiring and mentoring 10 product managers/product owners. Alpine Technology Group, Longmont, CO 12/2007 – 1/2012 Product Manager

● Led a cross-functional technology team in delivering Provider Online Processing System;

● Created and implemented strategic and tactical plan using product roadmap’s;

● Managed development of SaaS portal using an Agile approach; Education

BSc Hons Business Information Technology- University of Central Lancashire BTEC Diploma Computer Science- Loughborough Technical College

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