Social Media Digital Marketing

Profile

Marketing executive with a background in transforming both B2B and B2C companies into

more profitable, digital brands in highly competitive industries. Career Highlights

• Transformed some of Chicago’s most well-known organizations into highly profitable, independent brands online—working closely with teams at Riot Fest, Harry Caray’s, Stolen Spirits, Heaven’s Door Whiskey, SomruS Indian Cream Liqueur, Randolph Street Market, Marmon Group, Rockit Ranch Productions, Aloha Poke Co, Here.co, Red Frog Events, Atomic Hospitality, and Pioneer Tavern Group as founder of a digital agency.

• Shifted one of the country’s best music festivals, Riot Fest, from a traditional promotions marketing approach to a year-round digital-first strategy, bolstered by original content and trackable digital ads, leading to new hires, a lower cost per acquisition of new customers, and a 70% decrease in marketing expenditures while increasing profitability.

• Developed an automated reporting system that combines multi-channel analytics data to track ROI for festival ticket sales. Digestible summaries highlight the profitability of marketing efforts and cost per conversion in real-time.

• Planned and executed a digital first marketing plan while at Rockit Ranch Productions beginning in 2010 that led to record sales and a 600% growth in social following while shifting 67% of traditional media budgets into trackable digital channels and new hires over the course of two years.

Professional Experience

PRESIDENT COVERT NINE CHICAGO, IL 2013 - 2020

Founded and grew a digital agency from a one man consultancy to an eight person team, specializing in media buying, content marketing, marketing strategy, and web design.

• Launched an open source project on WordPress.org with thousands of downloads, and a profitable SAAS hosting platform with no outside financing.

• Managed media budgets totaling over 1M annually, and digital strategy for brands from a range of industries: entertainment, manufacturing, hospitality, and internationally distributed spirits brands.

• Managed a team of 4 direct reports, two vendor partners, and four freelance contractors with several remote workers.

DIGITAL STRATEGIST ROCKIT RANCH PRODUCTIONS CHICAGO, IL. 2010 - 2013 Oversaw digital marketing initiatives for all individual brands including Sunda New Asian, Rockit Bar & Grill, and The Underground night club and three new restaurant concepts.

• Restructured old-fashioned promotions-driven marketing department into a brand-centric digital team with internally produced original content.

• Developed and onboarded social media training and disclosure policy for all 500 employees at each of the unique restaurant properties and corporate office.

• Developed go-to-market strategies for three unique hospitality concepts and execution of brand strategy through year one on social, email, web, and print mediums. Timothy Toomey

847-***-**** ***.******@***.*** 4355 N. CAMPBELL AVE. CHICAGO, IL

• Launched branded Facebook app in 2011-2012 for limited access events with leading brands including Grey Goose, Absolut, and Veuve Cliquot, driving thousands of new Facebook followers for in-house brands and record weekend sales two years in a row. DESIGNER & DEVELOPER GASPEDAL, SOCIALMEDIA.ORG CHICAGO, IL 2009 - 2010 Oversaw the brand identity, media buying, and web development for GasPedal and their main community SocialMedia.org for “people leading social media at the world's greatest brands.” Rebranded Word of Mouth Marketing Conference. ONLINE MARKETING STRATEGIST AVENUE MARKETING & COMMUNICATIONS CHICAGO, IL 2007 - 2009 Began as a developer producing email campaigns and digital identity projects for FLOR, Target, TurboChef, and optionsXpress. Transitioned into strategist role focusing on search engine marketing for high end luxury brands: Oprah Store and Vosges Chocolate. Education

Savannah College of Art & Design — Bachelor of Fine Arts Film & Television Competencies

Skills

Additional Information

GOOGLE ADS CERTIFIED AGENCY PARTNER 2015 - 2020

SOCIAL MEDIA WEEK ORGANIZER + PANELIST 2012

1-25,000: HOW TO BUILD A COMMUNITY FROM SCRATCH

SOCIAL MEDIA: YOU’RE DOING IT WRONG!

PHOTOGRAPHY CREDITS 2010-2014

CHICAGO SUN-TIMES • CHICAGO TRIBUNE • ZAGAT • REDEYE CHICAGO • URBANDADDY • CONCIERGE PREFERRED • CHICAGO MAGAZINE • MICHIGAN AVENUE MAGAZINE • THRILLIST SENIOR WEB PROJECT MANAGER YOUNG INNOVATIONS INC. NASDAQ:YDNT 2001 - 2005 Re-branded digital branding for corporate website and nine subsidiaries while pursuing undergraduate degree. Launched first e-commerce store for subsidiary in 2002. FRANCIS LARKINS MCCOMMONS SCHOLARSHIP SAVANNAH COLLEGE OF ART & DESIGN 2002

• Manages Ambiguity

• Builds Effective Teams

• Tech Savvy

• Business Insight

• Resourceful

• Strategic Mindset

• Optimizes Work Processes

• Situational Adaptability

• Drives Results

• Brand Strategy

• Content Strategy

• E-Commerce

• User Experience

• Conversion Optimization

• SEO + SEM Acquisition

• Lead Generation

• Email Marketing

• Social Media

• Media Buying

• Digital Product Innovation

• Digital Transformation

• Video Production

• Photography

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