UX Designer
Resume:
SARAH HWANG
sarahhwang.net
**********.**@*****.***
EXPERIENCE
EDUCATION
UX PROJECTS
SKILLS
UX designer based in Los Angeles, CA with an obsession in user psychology and previous experience in digital marketing. My expertise includes interface design, UX research, information architecture, sketching, prototyping, wireframing, usability testing, affinity mapping, branding (identity), and user personas. User Experience Design Consultant at MindRight – Remote Jul 2020 - Aug 2020
Re-designed a key webpage with in-depth user research and usability testing for a mental health coaching app. Participated in weekly team meetings to provide updates and worked closely with key stakeholders.
Email Campaign Consultant at Pierry Inc – Santa Monica, CA Dec 2018 - Mar 2020
Client facing consultant at top Salesforce Partner Agency. Worked on-site at Hulu, delivering on 100+ campaigns, with experiences in campaign management & execution and training team members. Communicated daily with stakeholders across product, marketing, legal and creative on the email development process and campaign results. Marketing Coordinator at Bosley Inc – Beverly Hills, CA Jan 2017 - Dec 2018
Developed and executed marketing campaigns on Salesforce, Sprout Social, and Revfluence for lead acquisition and CRM management after thorough market data research. Specialized in biweekly & ad-hoc MMS/SMS blasts to the database of over 100k subscribers, using Mobile Studio of Salesforce Marketing Cloud. Creative Intern at Palisades Media Group – Santa Monica, CA Jan 2016 - Jun 2016
Executed user-generated content on Instagram, Facebook, and Twitter, and created monthly social media calendars using Facebook Analytics for reporting. Springboard / UI + UX Design Career Track, Certification Apr 2020 - Aug 2020
700+ hours of intensive course in UI/UX methodologies and technologies Pepperdine University / BA Advertising (Multimedia Design Minor) – Malibu, CA Aug 2012 - Apr 2016
3.85/4.00 Major GPA
Honors: Cum Laude, Lambda Pi Eta Honors Society, London Study Abroad (2015), Shanghai Study Abroad (2013-2014), Korean Student Association (2012-2016) Playlody (2020) / Product Designer
A “Spotify” for indie music fans. Includes all phases of discover, design & validate. PARKD IN LA (2020) / Product Designer
A comprehensive LA parking guide. Used UCD approach including user research, design with edge cases and usability testing.
PostUp (2020) / Product Designer
Mobile app that helps remote workers find a place to work. I used the Google Venture Design Sprint methodology to research, create and test in 5 days. Adobe XD, Figma, Adobe Illustrator, Adobe Photoshop, InVision, Marvel, Miro, Google Suite, Microsoft Suite, Salesforce Marketing Cloud
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