David Ogilvy-esque sales copywriting genius

Matthew Hommel

** *** ****** ****, ******** Spa, NY, 12020 Phone: 518-***-**** Email: adho8e@r.postjobfree.com

SUMMARY

Experienced marketer & content creator with a knowledge of various aspects in media production, conversion rate optimization, content management software, blog posts, sales, and the buyer’s journey. Looking for a freelance copywriter position to leverage my deep understanding & passion for the written word, persuasion, and marketing; and how this helps increase a company’s sales, provides unique & better understanding of a brand, as well as perceived value to customers.

EDUCATION

LIMESTONE COLLEGE Gaffney, SC

08/2015– 05/2019 BS in Psychology, Minor in Business

Honors and awards: Cum Laude; GPA: 3.67/4.00, Research in Psychology award, ADA academic achievement list.

Coursework included, short stories, critical thinking, argument & research, macroeconomics, business math, experimental thesis, research, business ethics, principles of marketing, microcomputer applications, tests and measurements.

Developed business research design, conducted independent study, collected and analyzed data through SurveyMonkey, SPSS, and Microsoft Excel, and presented results at SEPA conference in Jacksonville, Fl.

PROFFESIONAL EXPERIENCE

HOMMEL & COMPANY, LLC Barnegat, NJ

09/2019 – Present President/Engagement Manager

Founded & built a marketing, copywriting, and sales agency to $5,000/month in a span of 33 days.

Wrote a variety of sales letters, landing pages, SEO blog posts, email campaigns, and social media posts & advertisements for a variety of clients over multiple industry’s including coaching/consulting, health & wellness, and advertising/media.

PAYCHEX New York, NY

04/2019 – 09/2019 Human Capital Consultant

Consulted with a start-up company, identified a hiring strategy, payroll & HR plan, cost-effective marketing strategy, and got access to funding to facilitate additional hiring & further revenue growth.

Cold-called a variety of CPA firms, built trusted relationships & signed up 2 firms to Paychex’s AHQ platform resulting in increased productivity & efficiency, reduced costs, and a better overall experience for payroll clients.

Produced new business in a true consultative selling environment.

STRATEGIC MEDIA SALES GROUP Saratoga Springs, NY

08/2019 – 04/2019 Sales Operations Associate

Integrated different marketing automation software, and organized message mapping for more targeted marketing campaigns.

Contributed to email sequence campaigns, and brand development efforts for Fortune 500 clients.

HOLLAND AMERICA Denali, AK

06/2019 – 08/2019 Guest Service Representative

Call tour businesses both locally & state-wide, to negotiate, book, and sell, tour spots for guests.

Top 2 out of 25 GSR’s in monthly tour sales revenue.

LEADERSHIP & ACTIVITIES

LIMESTONE COLLEGE MEN’S LACROSSE TEAM

Commander

Guided a team to success – began as an 11-8 season with no NCAA playoff appearance and ended subsequent season as a 20-1 team and NCAA national championship game appearance.

Participated in 3 national championship games among 4-year career.

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