Marketing Manager Digital

KAREN NOELLE SMYTH

650-***-**** *****@*****.*** linkedin.com/in/kasmyth

My rich and diverse marketing and communications career has included working within amazing teams, crafting stories for transformational technologies, being side-by-side with great leaders and Silicon Valley icons, and contributing to the success of organizations from start–up to big. I'm driven by results, and thrive when taking on the unprecedented. I'm a champion relationship builder and often recognized for delivering magic and demonstrating grace under pressure despite challenges. Messaging and Storytelling Content Development Product/Solutions/Services Marketing (B2B and B2C) Partner Programs Sales Enablement Public Relations Strategy and Planning Digital Marketing Customer References People Management Relationship Building Brand Business Development Events Advertising

Public Speaking Sponsorships Online Communities Growth Marketing Professional Experience

VMware, Inc. 2016 – 2020

Senior Marketing Manager, Edge and IoT Solutions February 2018 – May 2020

• Led strategy, positioning and launch activities for VMware’s Edge and IoT products. Created a wide range of content (web, partner, field, customer-facing), in addition to internal communications.

• Updated enablement tools including selling decks and use case stories. Shared with field on monthly calls.

• Produced US and EMEA high-touch customer events and summits.

• Drove partner marketing efforts including messaging, joint PR, collateral, webinars and event sponsorships.

• Owned entire event marketing strategy, including themes, budget, trade show calendar, demo production, signage, onsite promotions, speaker content, logistics, and staffing. Senior Marketing Manager, Modernize Data Center June 2017 – February 2018

• Advanced development of messaging and value propositions in support of VMware’s “Modernize Data Center” product portfolio.

• Partnered with executives and senior marketing and sales leadership across the organization to promote product innovations, and competitive positioning (presentations, data sheets, white papers, case studies, videos, demos, etc.).

Senior Product Marketing Manager, vCloud Air July 2016 – June 2017

• Delivered messaging strategy and global content for VMware’s vCloud Air product and services.

• Developed thought leadership content including whitepapers and presentations, and collateral for customers and field.

• Managed editorial calendar and produced monthly internal vCloud Air newsletter for company. Launched vCloud Air “Cloud Quarterly” customer newsletter.

Cisco Systems, Inc. 2006 – 2015

Manager, Integrated Marketing Communications, Events September 2014 – November 2015

• Led communications for domestic, global, and Cisco proprietary events with focus areas including Internet of Things (IoT), Digital Business Transformation, Data Center, and Cloud.

• Managed field sales and partner communications, mobile applications, digital and social media, brand integration, messaging, signage, script development, staffing, surveys, post-event communications, and content development for theater presentations.

Manager, Integrated Campaigns and Strategy April 2012 – September 2014

• Specialized in storytelling and message integration to support the “Tomorrow Starts Here” global campaign.

• Led messaging trainings with executive teams, AR/PR, product marketing, events, speaker bureaus and marcom teams to ensure activities shared a common messaging hierarchy and best translated how Cisco technology helps customers address current and future challenges.

• Created first of its kind "Cisco Story" presentation that was launched in Cisco's innovative Executive Briefing Center and leveraged globally.

Manager, Integrated Marketing Communications, Small Business October 2006 – April 2012

• Led content creation and management for launch of a high-touch “Marketing Velocity” program aimed at expanding small business partner engagements.

• Worked with vendors and internal stakeholders to execute full-scale solutions campaigns including advertising and digital marketing programs targeted at small business consumers

• Created partner and end-user assets for individual product launches.

• Managed review cycles and collaborated with global teams to ease adoption and ensure programs would be delivered on-time and executed with consistency and quality.

• Focused largely on ensuring deliverables resonated with this unique audience (eliminated "enterprise-speak") in addition to aligning to Cisco brand guidelines. DAZ 3D / Eovia (Acquired)

Senior Marketing Manager April 2004 – October 2006

• Oversaw all communications, digital marketing and PR programs for B2C 3D software company/start-up.

• Managed team of 8 for content and promotions and serving over 250,000 subscribers.

• Upon company acquisition, drafted executive messaging aimed at customers, partners and press.

• Managed all elements of launch for a social networking/user community spin-off.

• Held valuable relationships with influencers and press. Created positive perceptions of company, increase in brand awareness, and product reviews

American Cancer Society

Marketing Manager July 2003 – April 2004

• Communicated vision of the American Cancer Society at events throughout Silicon Valley.

• Initiated targeted outreach campaigns and income development activities. Secured local grants.

• Recruited, and directed thousands of volunteers and managed logistics and marketing for major fundraisers Prior Work History

Marketing Communications Manager, Silicon Bandwidth (2001-2002); Account Supervisor, Blanc & Otus (2000- 2001); Senior Communications Specialist, SRI International (1997-2000); Marketing Manager, Aspect Development / i2 (1996-1997); Direct Marketing Manager, California Society of CPAs/CalCPA Education Foundation (1993 – 1996); Marketing Specialist, Computer Attic (1992-1993); Systems Marketing Specialist (Sales), Wyle (1989 – 1992) Education & Professional Development

Bachelor of Science in Journalism/Public Relations, California Polytechnic State University, SLO Product Marketing Certificate (Pragmatic Marketing Inst.); Business Communications Certificate (Business Marketing Assoc.); Digital Marketing Certificate (American Marketing Assoc.). Add’l coursework in Business Leadership and Marketing (Stanford University Continuing Studies). Community Leadership: PRSA Silicon Valley Board Member; Chairperson, Silicon Valley Walk to End Alzheimer’s; VMware Epic Award for Community Achievement; Chairperson, American Cancer Society Relay For Life

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