Manager Sales

JEFF SANTONI

Laguna Niguel, CA ***** – 949-***-**** – ***********@***.***

Professional Summary

Proven experience owning high-level strategy, teams, operations, P&L, cash flow, asset management and capital planning in highly dynamic and growing settings. Professional skills in project management, property improvement plans, construction, budgeting, forecasting, procurement, negotiations, vendor relations and leadership while developing solutions which push innovative boundaries – all the while simultaneously having one foot in long term strategy and the other in optimizing the here and now. Experience

Director Asset, Risk & Project Management May 2017 – July 2020 Apex Parks Group, Irvine, CA

• Owned capital and project planning for corporate facilities and 16 amusement (indoor, outdoor, rides, aquatic) parks, family entertainment centers and adjacent lodging accommodations, supporting facilities and departments in creating, implementing, and fulfilling project plans and objectives.

• Developed budgets, forecasts, and recalibrated cash flow plans to ensure funds are spent strategically and appropriately to successfully execute each project (250-300 projects annually).

• Partnered with management and corporate to formulate policies and safety protocols regarding the schedule and scope of each project; accountable for gross margin and delivery - on time / on budget / best in class.

• Defined strategic corporate objectives and top line key performance indicators (KPIs); communicated and rolled out company-wide, led and assessed performance against metrics.

• Operationally supported and empowered the management teams in the leadership of their respective parks; provided governance, interface technology, and funding to align with company objectives.

• Identified continuous improvement initiatives to successfully enable scalability while achieving corporate goals of quality, cost, delivery, and safety.

• Identified and executed various types of tactical plans including technology integration, feasibility benefit analysis, research and development, capital justification, and operational excellence.

• Oversaw vendor relations including procurement and contract administration.

• Reviewed and approved all CAPEX and asset maintenance expenses across the portfolio. Consultant March 2012 to Present

Santoni Enterprises, Laguna Niguel, CA

Consult with companies to provide expertise in the areas of project management, strategic planning, revenue and product optimization, internal controls and processes, sales operations, CRM & invoicing technology and financial analysis and modeling. Major Engagements:

• Project Manager for a US based company specializing in family entertainment venues with the responsibility of leading all aspects of lodging CAPEX projects; planning and design, scheduling, procurement, vendor selection, negotiations, cost estimation, budgeting and daily cash flow management, top to bottom communication, reporting, invoice processing and project close-out.

• Conducted and analyzed market research for a resort property located in Costa Rica to support planning and development efforts and product options. Key tasks included the creation of financial models; pricing, product and inventory variations, construction phasing, short / long term marketing and sales forecasting.

• Assignment for a Yacht Management Company located in Orange County, CA focusing on competitive market analysis, financial review, and optimization of the current business model to drive efficiencies that lead to exceeding financial targets.

• Optimization of the sales organization for a hospitality management company in California to increase revenues 35%. Process included interviewing the General and Sales Managers and corresponding support staff, complete review of the goal process and compensation programs, in-depth analysis of CRM tools, and review of the management of the sales organization. Hospitality Asset Manager & Business Development Leader May 2014 – October 2016 Trigild, San Diego CA

The Hospitality Asset Manager & Business Development Leader responsibilities are multi-faceted:

• Creates, implements, and leads the tactical direction, revenue strategy, sales planning, oversight, and execution for the Hospitality Division of Triglid which includes hotels (full service and limited), hostels, golf courses, family entertainment venues and restaurants.

• Works in tandem with the corporate office and hotel property management teams to foster relationships, drive operational performance, exceed RevPAR, plan and surpass sales results, develop immediate, short and long term strategies to maximize each assets value, and assists in delivering a product that exceeds guest expectations while achieving revenue and profit objectives.

• The Asset Manager focuses on the review and analysis of property level data including annual operating budgets, competitive markets, STR, sales strategy execution, site inspections, guest satisfaction and achievement of key performance metrics.

• Participates on assignments related to owner and investor relations, project improvement plans, CAPEX planning, acquisition analysis and disposition strategy.

• Builds and grows key relationships with developers, owners, REITS, lenders, attorney's, special servicers, franchises, investors, and real estate brokers.

• Identifies and cultivates strategic partnerships to expand 3rd party management agreements. Senior Asset Manager October 2006 to December 2011 Marriott Vacations Worldwide, Newport Coast, CA

For the Western and Hawaii Regions responsibilities included managing components of the day-to-day aspects of project execution and the optimization of each of the sixteen resorts operating plan to achieve stated business objectives against four strategic pillars: financial, guest, process, and associate.

• Developed comprehensive and systematic analysis to identify obstacles and leverage strengths to maximize financial performance, increase guest satisfaction, drive occupancy, TrevPAR and achieve top and bottom-line results while developing hypothetical scenarios to mitigate financial risks.

• Ensured asset opportunities and risks are identified early; implemented and tracked processes that are efficient and cost effective and supported cross-enterprise efforts.

• Ensured resort strategies conformed to brand philosophies and initiatives (i.e., pricing, marketing, incentives, promotions), and ensured brand systems are incorporated into operations.

• Led the completion of periodic forecasting, annual operating plans, and capital plans partnering with General Managers, Director of Finance, and other operational resources.

• Formulated and presented executive summary recommendations to the CFO and VP of Asset Management.

Education

B.S – Bachelor of Social Science, State University of New York at Binghamton, Binghamton, NY

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