Digital Marketing Executive

Banu Prakash Nallani Pittsburgh, PA *****

****.*******.**@*****.*** Mobile: 412-***-****

EDUCATION

Carnegie Mellon University Pittsburgh, PA

Master of Information Systems Management (Focus on Analytics) May 2018 Study Abroad: CMU Australia – Adelaide Campus (Year-Long Exchange) Built a dynamic three-statement financial model analyzing the cost allocation, projection, and breakeven analysis for a new telematics startup in Australia. Courses: Econometrics (PhD Introductory), Distributed Systems, Database Management, Principles of Finance Honors:

1. Academic Merit Scholarship

2. Graduate Teaching Assistant and Grader – Digital Transformation Advised Industry leaders through an executive course on successful digital transformations. 3. A.T Kearney Top Team Award (Semester-long project) – Cross Functional Team with Tepper MBA Anna University Chennai, India

Bachelor of Engineering, Computer Science - First–Class Honors May 2015 EXPERIENCE

SDLC Partners Pittsburgh, PA

Associate, Advanced Analytics and Business Intelligence July 2018 - Present Clients:

• Forecasted $4 million savings for Highmark’s Enterprise Risk Management team conducting a Real-World Evidence study of the potential drug savings switching members from branded to generic drugs. Modeled key features in R and Teradata including PDC (Proportion of days covered), Inpatient and Outpatient costs, Bleeding diagnosis events and the drugs switch rate among patients.

• Created a custom Python package for Highmark’s Medicaid Analytics team to decipher a ‘primary-key’ combination on a million rows dataset. The key was optimized for server time and memory constraints. Scheduled

‘daily-run’ of multiple clinical reports using SAS EG (macros and Proc SQL).

• Developed and managed Oracle queries for Highmark Health Solutions to automate project reporting using Inline views, and Dynamic SQL. Reduced the processing time from minutes to seconds through consistent iteration. Internal:

• Lead the data science part of the prototype development for a ‘smart solution’ via context driven AI (NLP) routing decisions and Robotic Process Automation (RPA).

• Developed an Executive KPI Dashboards using Tableau that tracked and analyzed resource’s profitability, daily operations, and performance metrics to help drive better staffing.

• Sole author of an insight titled ‘Care Management Tech’ that focuses on patient’s intrinsic motivation, and machine learning applications. The paper generated several ‘sales-hits’ for my employer. CustomerLabs Inc. Chennai, India

Data Scientist September 2014 – May 2016

• Led a cross-functional team of 8 designers and software developers with VP of design and engineering managing a multichannel digital marketing campaign for a university in Asia Pacific. Utilized decision tree algorithms and R programming to analyze large sets of consumer preferences for market-based recommendations. Increased the student intake by 10% which led to a subsequent two-year marketing deal.

• Spearheaded a two-month study for a $225 million India based clothing manufacturer conducting statistical analysis and interviewing field team members to perform a root cause analysis for late deliveries. The model built using Oracle 11g and Pandas projected a 24% increase in on-time deliveries connecting distinct features of the supply chain.

Contact this candidate