Social Media Digital Marketing

Sowmya Rajakannan

PUBLIC RELATIONS AND MARKETING EXECUTIVE

733-***-**** ******.******@*****.***

Energetic Public Relations and Marketing professional bringing robust background in engineering messages to boost company image and preparing supporting professionally written materials. Driven to craft targeted messaging to promote and inform general public of events, promotions and campaigns. Experienced in leveraging detailed analytics reports to monitor and document success. Public Relations Executive

• Drafted press releases detailing relevant newsworthy information and supporting images.

• Prepared for public relations presentations and plans by gathering information on organisation& objectives, vision, strategy, competition and trends.

• Engaged in professional networking to maintain strong relationships with communications and media professionals for an effective dissemination of mass communications.

• Oversaw professional social media messaging through content development, follower engagement,social listening and trend analysis.

• Created unified messaging of public relations efforts in conjunction with advertising campaigns.

• Monitored social media and online sources for industry trends.

• Worked with the Public Relations Officer and other officials of Chennai Metro Rail Limited to resolve the problems faced by the passengers, improve operations and provide exceptional passenger service. Marketing Executive

• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.

• Create shareable content appropriate for specific networks to spread both our brand and our content.

• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.

• Run regular social promotions and campaigns and track their success.

• Handle and negotiate contract with vendors.

• Drive consistent, relevant traffic and leads from our social network presence.

• Explore new ways to engage and identify new social networks to reach our target buyers.

PROFILE

EXPERIENCE

Chennai Metro Rail Limited

2018 to 2019

Bharathi Homes

2019 to 2020

SKILL HIGHLIGHTS

PR strategy development

Event planning

Information gathering and analysis

Social media marketing

Clerical support

Scheduling

Staff training

Public speaking

Campaign management

Event coordination

Reporting and documentation

Good written and oral communication

skills.

Photography.

Creative writing

Digital Marketing

Languages Known

Tamil – Can speak and read.

English – Can speak, write and read.

Hindi – Can, speak, write and read.

Achievements

Anchored in many school and college events.

Delivered inauguration speeches on many occasions. Represented the school for a social science exhibition in 10th grade. My film review project was saved in the department as one of the best records.

I have done an internship in Vendhar TV for one month. I have volunteered in many NGOs.

Photographed in many events such as “Coffee with MLA” and have been the photographer for few marriages and events organised in my college as well. I was part of the jury in judging events organised by our college’s Hindi department.

I have worked for two Government projects and translated a bilingual film. I got first prize in a creative writing contest organised by the Government of Tamil Nadu in memory of Dr. A.P.J. Abdul Kalam.

I write concepts for ad agency of Mr.Rajmohan at Square Hills. Participated in essay writing, elocution, turn coat, speech competitions organised in the college and won prizes.

EDUCATION

SSLC

HSC

Under Graduate

Kendriya Vidyalaya (2012 – 2013)

Cordite Factory Higher Secondary School (2013 – 2015) Women’s Christian College (2015 – 2018)

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