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Data Analyst Marketing

Location:
Jersey City, NJ
Salary:
$80,000 - $100,000
Posted:
November 07, 2020

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Resume:

YASH CHAUDHARY

Greater New York City 1-551-***-**** adhmyf@r.postjobfree.com linkedin.com/in/yash-ch/ SUMMARY

Analytical and team-work oriented individual with excellent communication and interpersonal skills having experience in data analysis and visualization and a strong passion for building businesses. Worked across a start-up to a large mature firm and demonstrated ability to adapt seamlessly to organizations priorities. EXPERIENCE

STEVENS INSTITUTE OF TECHNOLOGY August 2020 – Present Research Assistant Hoboken, NJ

• Spearheaded an email classification model implementing Naïve Bayes algorithm on 900+ emails to distinguish between spam and non-spam emails and obtained an accuracy of 97% BROOKFIELD ASSET MANAGEMENT July 2019 – May 2020

Data Analyst Remote / New York City, NY

• Conceptualized SQL scripts to extract data for 15+ metrics and executed Tableau dashboard to assist stakeholders in identifying effects of COVID19 on the business

• Devised and visualized metrics for dashboard leveraging Python and Tableau to estimate property and rent valuations over the next 20 years utilizing time series dataset

• Enforced SQL scripts to determine duplicate invoices and vendors availing financial data and devise the dashboard for the same to be presented to the compliance team

• Executed tracking of quarterly revenue stream of assets and vendors by designing KPIs and Tableau dashboards to evaluate company quarterly performance

PURESOFTWARE Sep 2017 – Jul 2018

Technical Analyst Noida, India

• Analyzed Pharma Marketing Data by constructing SQL scripts to forecast 10+ marketing KPIs and determine sales trends of the enterprise

• Utilized AWS Redshift for data warehousing, Matillion jobs as ETL tools and S3 for data dumping to automate an end- to-end ETL process

• Computed best marketing method as “Medical Representatives” contributing to 70%+ of total sales ADITYA BIRLA FINANCE Jun 2016 – Jul 2016

Digital Product Associate Intern Mumbai, India

• Assessed feasibility of end to end Cloud Infrastructure for Digital Lending Business and evaluated market scoping of 3 possible cloud providers for Digital Lending Business in terms of compliance with Indian Law EDUCATION

STEVENS INSTITUTE OF TECHNOLOGY May 2020

Master of Science in Business Intelligence and Analytics; GPA 3.9 Hoboken, NJ Graduate Certificate in Marketing Analytics

Coursework: Statistics, Process Optimization and Analytics, Marketing Analytics, Data Analytics & Machine Learning NATIONAL INSTITUTE OF TECHNOLOGY Aug 2017

Bachelor of Technology in Computer Science Kurukshetra, India SKILLS

Tools: Python, SAS, R, MySQL, PostgreSQL, MS Word, MS Excel, MS PowerPoint, Visual Basic, Salesforce BI Tools: Tableau, Gephi, Azure, Spark, AWS, S3, Hadoop, Map/Reduce, Hive, A/B Testing, IBM SPSS Additional Skills: Pandas, NumPy, Matplotlib, Scikit-learn, Keras, Django, Jupyter Notebook ACADEMIC PROJECTS

ShopRite – Promotional Effectiveness (Industry Project) Marketing Analytics, SAS

• Originated a scoring data model by performing regression analytics on time series dataset of 1300+ products across 350+ ShopRite stores

• Evaluated the effects of 40+ combinations of discount and promotion on sales to identify unproductive combinations News Prediction Web Mining, Python

• Established linear support vector classifier, artificial neural network and developed a classifier leveraging a news dataset consisting of 150K article to predict the website of origin, given its text and attained 89% accuracy Image Captioning through Deep Learning NLP, Machine Learning, Python

• Shaped a 5 - layer model using CNN for image interpretation and LSTM for processing sequential data like natural language sentences and achieved an accuracy of 82%



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