Content Writer

A L B E R T O

D A N I E L V . C R U Z

S U M M A R Y

I am a versatile and proficient writer with strong interpersonal skills. Collaborative and adaptive,

I work well in a team and thrive off thinking

outside the box. Empathic by nature due to my

humanities background and very eager to learn,

I’m sure I can contribute a presence, energy and

work ethic in service to the company.

S K I L L S & E X P E R T I S E

Writing, Communication, Project Management,

Public Speaking, Lead Generation, Research,

Marketing and Brand Development, Public

Relations

E D U C A T I O N

La Salle Green Hills, Batch of 2013

University of Asia and the Pacific

Bachelor of Arts in Humanities

(2014 – 2020)

Address: 129 A. Lake street, Brgy. Salapan,

San Juan

Phone: 091*-***-**** (Mobile)/

8 726 2464 (Landline)

Email: **********@*****.***

P R O J E C T S A N D W O R K I N G E X P E R I E N C E : S C H O O L B A S E D :

Sabayang Pagbigkas 2014: Logistics Head

Merchandising Committee (2014-2018), Marketing

Head/Co-Head (2016-2018)

- Sourced competitors, sponsors and judges

for the event

-Oversaw the program flow and creation of props,

scripts, and materials

- Developed the brand story and launch plans of

merchandise lines (up to three each school year):

Includes product activations such as gimmicks and

dedicated social media viral campaigns.

- Collaborated with design teams to procure

materials and design merchandise for the students

and faculty of the University of Asia and the Pacific. N O N - S C H O O L B A S E D / W O R K E X P E R I E N C E : Host/Promoter at B.A.D., Late Night Breakfast Bar

(2018-2020)

CRUVEN Auto-Specialist, Media Manager

AMBIDEXTR Inc., Intern (June-July, 2020)

- Sourced and coordinated musical acts (DJs) and

handled social media promotions, in particular

captions and content text

- Directly interacted with and curried substantial guest bases for B.A.D. and other Palace outlets.

- Developed themes, gimmicks and marketing plans

for several special event nights and photo/video

shoots for B.A.D. in coordination with staff

- Prior to COVID-19 outbreak, B.A.D. was one of the most popular outlets for palace with a huge guest

base, which its small group of hosts (myself included) are directly responsible for.

(2018-2019)

- Handled day-to-day interaction and queries with

customers over the Facebook page (CRUVEN

central)

- Responsible for posting media and text on the

Facebook page

- Personally interacted with customers on a daily

basis

- Participated in several lead generation tasks, and contributed to a number research oriented outputs

as part of the writing team

- Wrote a number of long-form and short-form

outputs such as newsletters, articles, blog posts, listicles. social media captions and taglines.

- Consistently placed at the top five of the company KPI tracker for long and short form writing during my internship

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