Social Media Manager

Executive Summary

Leadership / Marketing Strategy / Project Management / Creative / Business Development 30 years of experience in real-world marketing situations: eDiscovery Legal, Supply Chain, Entertainment, CPG, Financial Services, Consumer Goods, Trade Management, and Music is what Ian Faith brings to the table. An understanding of the challenges that organizations face when positioning their brand and offerings in mature markets. Development of successful go-to-market strategies that deliver results against business growth goals. Experience developing strategies that incorporate the right tactics to meet foundational awareness, demand generation, and lead generation goals. Adept managing all phases of a project lifecycle. In-depth content creation and implementation skills, to plan and deliver creatives, utilizing best practices to optimize campaigns. He possesses outstanding leadership, communications, collaboration, and team-building skills. Ian understands that modern businesses need to balance culture and vision and he has the wisdom and practical experience to help build towards company goals. A dynamic professional, a self-starter, with energy, vision, and integrity. Committed to producing high-quality results and completing projects on-time and within budget. His references are executives and peers in the marketing world and he comes highly recommended. CORE QUALIFICATIONS

• Creative Professional

• Solution Focused Decision Maker

• Content Marketing Specialist

• Data and Analytics

• Steering Marketing Strategy

• Website and Digital Asset Strategies

• Communications & Relationships

• Digital & Social Media Marketing

• Sales Training & ABM Development

• Team Building & Management

• Budget Focused

• Marketing Automation

PROFESSIONAL EXPERIENCE

Director, Head of Marketing November 2018 – Present Ipro Tech – Tempe, AZ

I lead the marketing team of 7 people at Ipro Tech, a global leader in eDiscovery technology used by legal professionals to streamline discovery of electronic data. I am managing a 3-million-dollar marketing budget to drive pipeline and growth. The market we serve is very mature and saturated with SaaS and On-prem solutions. This creates a challenge to marketing, yet over the last 16 months, we were able to turn-around a company and rebrand it, establish differentiation and present a value-proposition that changed the market perception that led to growth. We serve Corporations, Law Firms, Service Providers, and Government Agencies. In 2019 our marketing efforts helped the company grow revenue by 9%. Snr VP of Global Marketing December 2015 – November 2018 AFS Technologies, Inc. / Softrax – Phoenix, AZ

Highly motivated, leading all marketing activities across 7 divisions in 2 companies. A quick study with the ability to recognize and solve problems in the workflow. Performance-driven marketing executive with over 22 years of success in developing highly successful marketing programs and advertising campaigns that encompass value propositions for product futures and new technology that drive differentiation. The ability to multitask is second to none with a focus on multiple varied goals, including building a sophisticated digital ecosystem that engages specific areas of interest for AFS’ prospects. Execution of campaigns to drive engagement and conversations throughout the funnel. Tasked with working with the sales teams and product managers increasing leads to sales pipeline while maintaining product, corporate, and brand integrity. IAN FAITH

Content Marketing Director, Data Integrity, Lead Generation October 2014 – December 2015 AFS Technologies, Inc. – Phoenix, AZ

Creation of marketing content and campaigns to generate leads to fill a pipeline of $12m annually. SaaS Content Marketing, Global Website Design, and Functionality, Publishing, Copyright Advisor, Lead & Demand Generation, Data Integrity Project Manager, Press Releases, Webinar Manager, Case Study Manager, Video Creation, Branding Liaison, User Conference Associate, Project Manager, Social Media Manager. AFS Technologies (AFS) is the leding provider of software solutions purpose-built for consumer goods companies. Committed to generating improved outcomes at the point of purchase coupled with efficiencies in trade spend, retail execution, and supply chain. With experience developed over its 33-year history, AFS serves more than 1,200 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

Clients include Nestle, Pepsi, P&G, Carlsberg, Farmer Johns, Mars, Panera. President, Content Marketing Specialist - March 2004 – October 2014 Global Creative Group, Inc. – Los Angeles, CA & Scottsdale, AZ Running of operations and key decision-maker. Developed business relationships with companies worldwide including Hal Leonard, Inc, MVD, Amazon, Apple Inc. Negotiated contracts with attorneys and Fortune 500 Entertainment clients. Managed and oversaw various projects from inception to completion in a variety of fields. Developed and acquired assets that have grossed over two million dollars. Built a catalog of copyrights and trademarks. This has provided me a great annuity income with minimal engagement. Formulating and integrating marketing strategies for projects and clients. From initial client consultation to the building and execution of campaigns on a timeline and within budget. AdWords/PPC Specialist, SEO qualified, Lead Generation, Brand Marketing, and Development. Digital Marketing, Inbound/Outbound, and Social Media Manager. Representation of Brands, Sales, and Lead Generation at Trade Shows. Application of marketing webinars.

Management of e-commerce sites to be stand-alone and hybrid sales tools for both physical and digital assets with partners, Amazon, Vimeo, The Orchard, iTunes. Payment shopping carts integrated via, Advance Merchants, Paypal, Google Pay, and Amazon Payments. Clients have included: Numedia Technologies, VJWorld Nightlife Industries, Ford Motors, Inc., Harrah’s, Elite Napa Auto, iCoat Products, Inc., Warner Music Group, Ventana Fine Properties.

Business Development, Project Manager - March 2012 – Jan 2014 Numedia Technologies – Scottsdale, AZ

Development of sales and marketing strategies for the North American launch of Numedia Stack, a proprietary digital asset management platform for .Net Microsoft developers. Alpha tested for business stability. Networked developers and implemented a beta campaign generating company $200k. Senior Management - May 2001 – March 2004

Sarinjay Entertainment, LLC – Los Angeles, CA

Managing multi-million-dollar production budgets. Project planning from inception through implementation to completion. Built marketing plans and the team to execute them. Product, assets, and inventory logistics. Beta tested Apple’s iTunes Producer Software and the iTunes Music Store under an NDA. Negotiating contracts with Fortune 500 companies, Sony, Apple, Warner Brothers. Clients included Eminem, Cypress Hill, Ray Bradbury. Management - Jan 1996 – May 2001

Farren Music America, LLC – Redondo Beach, CA

Independent Record Label and Production Company making records for clients and releasing through M.S Distributing. Managed Colin Hay solo career to success, Negotiations, marketing, and decision-making. Independent Contractor - Jan 1992 – Jan 1996

Lippman Entertainment – Beverley Hills, CA

Award-winning Record Producer represented by Terry Lippman. Lippman Ent. at the time was the #1 Producer representation firm in the world. Creative, Budgeting, Inspiring artists to get the best performances. Lead Sales - Aug 1989 – Sep 1991

Harbour Music Sales – Sydney Australia

Music Instrument Sales. Specializing in selling high-end instruments including PRS, Gibson & Fender Guitars. Logistics- Jun 1986 – Jun 1988

Fedex – Coventry, UK

Routing of goods at the sorting facility. Knowledge of Postal Codes and border delivery allocations. EDUCATION & CITIZENSHIP

L6 Leadership Training for Ipro 2020 – Hogan Assessment and Culture & Collaboration Team. Mentored by: Joe Bellini, Harvard graduate 2016-2018. Robert Hoff, a Wharton School of Business graduate during the 2000s. Green Card Holder, Selective Services 1992–2000, Became a United States Citizen in 2000.

‘O’ Levels at Cardinal Wiseman in Coventry, Equivalent in the USA to Associates Degree (1985) Took a year off to travel before planning on going to university. I fell into my music career and became highly successful at a young age. I view education, not as a destination, but as a long and winding road that has no end! PROGRAM PROFICIENCY

InsightSquared, Salesforce, Pardot, Google Adwords, Google Analytics, Wordpress, Quip, Zoominfo, Zoom Meetings, Microsoft Office 365, (Outlook, Word, Excel, Powerpoint), Marketo & Hubspot (Marketing Automation) GotoMeeting, GoToWebinar, Webex, Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro, DVD Studio Pro, Final Cut Pro, Color, Motion, Compressor, Live Type, Linkedin +Advertising, Podcast Maker, Dreamweaver.

HOBBIES & PASSIONS

Golf, Single-digit Handicap Golfer – Music, Guitars – Sports, Tennis, Basketball – Family – Friends – Church – Charities, Wounded Warrior Project, American Cancer Society and Operation Gratitude. REFERENCES – AVAILABLE UPON REQUEST

Derek Miller – Ipro VP of Desktop Solutions – CEO InData Corp – 480-***-**** Dave Alberty – Ipro Chief Financial Officer - 480-***-**** Genaro Perez Diaz – VP of Marketing – Global Brands – P. F. Chang’s – 972-***-**** John Pierce – Chief Marketing Officer/Partner – Player 2 Studios – 719-***-**** Bruce Haffner – Channel 3 Phoenix Reporter and Chopperguy – 602-***-**** Chadwick Jones – Channel Sales Manager – Ubiquity Hosting – 623-***-**** Mike Mena – General Manager/CMO - Ileana International – Public Relations – 310-***-**** John Dameron – Senior Programs Manager – Sonora Quest Laboratories – 919-***-****

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