Sales Manager

Senior Sales Professional – Media Specialist – Television Programme Marketing

AT present working with Sun Network as GM Marketing – controlling the

Kids segment comprising of four regional channels. These are Chutti, Kochu

Kushi & Chintutv. Generating a business of 2.5 crores per month. Job involves

Constant interaction with advertising agencies and corporate on pan india basis.

Controlling also outstanding with interaction with credit controllers on Pan india

Basis and generating competitor data from the market is also a function.

Tenure from feb 2008 till date.

Over 19 years of Sales & Marketing experience specializing in Media sales

Multiple-domain tenures at leading companies like Parry Confectionery, Usha International, M&N Publications, B4U and ETC

Proven competencies in achieving billing targets

Advanced exposure to markets in South India

Strong capabilities in marketing television programming

Proven track record in building and managing distributors and stockists

Excellent understanding of market development and business growth concepts

Professional Experience

ETC Networks Ltd. June 2003 - Present

Regional Manager – Sales (South)

ETC is a popular Punjabi music channel beamed across the world, and a successful media vehicle for corporates, advertising agencies and retailers aiming to reach the Hindi heartland.

Responsibilities:

Spearheaded the marketing of the premier Punjabi channel, and the Hindi music channel

Prepared powerful presentations on programming, frequency and ratings for corporate companies and advertising agencies including Britannia, MRF, Titan, TVS, Henkel, Cavin Care, Medimix, Madison, Grey India and Mudra

Ensured the channel’s availability in the prime band through regular co-ordination with the service providers

Developed budgets, projections, and implementation plans

Monitored the advertising revenue, and achieved sales targets with zero outstandings

Constantly analyzed the competitor landscape and programme feedback to forecast areas of future revenue generation

Managed the sales team and established processes to ensure accomplishment of group sales targets

Achievements:

Recorded the highest revenue from the Southern market for the channel amounting to Rs. 1 crore

Generated Rs. 25 lakh in advertising revenue from TVS, a first for this Southern major in terms of advertising on a North India-based channel

Organized monthly events with celebrities to generate sponsorship revenue

B4U Network Ltd., Bangalore 1998 - 2002

Sales Manager

Responsibilities:

Led the marketing of the channel in South India

Organized programs with international artists to expand the scope of sponsorship revenue

Co-ordinated with cable service providers to ensure the channel’s availability on prime bands

Capitalized on new growth opportunities in the market by constantly analyzing competitor channels and programming

Achievements:

Billed Rs. 1 crore in sales in 2 years

Organized a musical event involving Scorpions, a popular international group

Indus Ind Media 1996 - 1998

Sales Manager

Indus Media were the pioneers of showcasing on cable television, premier Hindi movies apart from a host of Bollywood-based programmes.

Responsibilities:

Responsible for the markets of Karnataka and Tamil Nadu

Managed a team of 3 members to cover marketing activities in South India

Organized the telecast of movies

Achievements:

Instrumental in achieving a business turnover of Rs. 30 lakh in the first year of operations, the highest till date

Played a key role in popularizing the channel in the South

Prime Time Media 1993 - 1996

Area Sales Manager

The Company is involved in the marketing of programmes on Doordarshan, Sun Network and Asianet.

Responsibilities:

Responsible for the territories of Bangalore and Kerala

Involved in the sourcing of suitable programmes from private producers

M&N Publications 1989 - 1993

District Sales Manager

M&N are the pioneer-publishers of yellow pages in India.

Responsibilities:

Identified every possible advertiser for the yellow pages directory including corporate companies, retailers, service providers and more

Prepared comprehensive presentations to ensure the concept was understood by each prospective advertiser

Established communication with top advertisers including Parrys, Nutrine and Southern Investments

Set up processes for booking advertisements and collecting payments

Managed a team of sales executives, and monitored their targets, sales calls, reports and feedback

Organized training and evaluation programmes for the sales team to enhance their skills

Achievements:

Recognized for outstanding performance with the ‘Top Professional’ award for achieving maximum sales in Yellow Pages

Made a significant breakthrough for the organization in large corporate accounts and the private sector through innovative selling techniques

Usha Sales International Month Year - Month Year

Designation

Responsibilities:

Involved in the sales and marketing of Usha electric fans

Managed the distributor network and monitored the credit control status

Analyzed the competitor landscape for new growth opportunities

Involved in the development of the annual sales plans

Played a key role in POP product promotions

Parry Confectionery Ltd. 1987 - 1989

Sales Representative

Responsibilities:

Responsible for marketing confectionery products in Coimbatore and Nilgiris districts of Tamil Nadu

Appointed distributors and stockists for the territories

Generated secondary sales from dealers

Provided feedback about competitors to the company

Involved in product promotion strategy development and implementation

Achievements:

Managed the processes for evaluating and appointing dealers in Coimbatore

Education

Post Graduate Diploma in Marketing Management

Loyola Institute of Business Administration (LIBA), 1992

Bachelor's Degree in Science (Chemistry)

A.M. Jain College, Madras University, 1981

Personal Information

Languages: English, Hindi & Tamil

Date of Birth: March 5, 1961

C. Shankar

9, Veekay Manor, 8, Gopalkrishna Road

T. Nagar, Chennai 600 017

Phone: +91-44-281*****

Mobile: 994**-*****

Email: ************@*****.***

Contact this candidate