OBJECTIVE:
I am passionate about being in a
sales-driven environment where I
can apply my experience and
interpersonal skills to work with
teams, customers, and business
partners. My main goal is to
positively impact the guest
experience to grow sales revenue
and increase customer loyalty.
SKILLS:
Experience in Beauty and
Cosmetics, 15 years
Working in multiple
environments such as field,
remotely, and office setting
utilizing office software, i.e.
Outlook, Excel, PowerPoint,
Microsoft Teams
Knowledgeable in
California, Nevada hiring
and labor laws
Managing payroll and
utilizing payroll systems
Fluent in speaking and
writing Spanish
CONTACT
ADDRESS:
8531 Fullbright Ave.
Winnetka, CA 91306
PHONE:
EMAIL:
*****.**********@*****.***
LinkedIn: Diana Demerdjian
EDUATION
University of California, at Irvine
2002-2006
Focus on English and Medieval
Studies
DIANA DEMERDJIAN
WORK EXPERIENCE
DISTRICT SALES AND TRAINING MANAGER
The Body Shop, March 2018-September 2020
Oversaw the sales performance and operational consistency of up to 12 retail shops in the Los Angeles, Las Vegas, and Reno markets, averaging $6.25M yearly
Managed budgets to maximize District profitability by controlling expenses, managing payroll for over 70 employees
Utilized monthly and quarterly strategies aligned with Company objectives to meet sales and key metric goals
Analyzed changing market and retail environments to effectively and timely make business decisions, and submit feedback to HQ partners
Ensured consistency in the execution of the customer service model, utilizing reports to measure customer satisfaction
District consistently top in metric measuring customer loyalty retention and new customer acquisition
Utilized leadership style to instill confidence in my Shop Manager teams to be able to navigate and make timely decisions in each of their unique shops
Partnered with local resources, hotels, chamber of commerce, to identify opportunities for sales growth, new customer acquisition, and brand visibility in tourist locations AREA MANAGER
The Body Shop, April 2013-March 2018
Directly oversaw the sales performance of 5 shops in Los Angeles area, averaging $2.6M annually
Assisted and partnered with District Sales Manager with overseeing the sales performance of the District, comprising of up to 14 shops
Area top in Conversion metric focused on measuring customer visit to purchase ratio
Traveled throughout the West Coast to assist with Shop Manager training needs in the Region
Assisted with sourcing, recruiting, and hiring needs for new concept shop openings in West Coast
Performed monthly operational audits to ensure consistency and compliance with Loss Prevention guidelines
Ensured Brand compliant visual merchandising execution in all shops, focused on delivering consistent Brand messaging SHOP MANAGER
The Body Shop, December 2008-April 2013
Oversaw sales performance for Topanga, Los Angeles location
Certified customer experience trainer, traveled throughout the District and Region to assist with training needs
Managed profitability of shop through managing payroll, inventory, and shop expenses
Consistently top in the District and Region in key metric measuring customer retainment and acquisition, averaging 80% of transactions
Worked with HQ partners to renovate and articulate new interview and onboarding guidelines and Loss Prevention forms