Sales Manager

…Continued…

AMY L. HART

*** ***** ****** ****. #** • Mars, PA 16046 • 412-***-**** • ***********@*****.*** Highly motivated, results-producing Beauty Industry Professional with a proven record of accomplishments in growing sales of retail accounts and implementing educational strategies in support of business goals and objectives. Expertise in coaching and directing retail strategies to impact revenue and brand recognition with successes in driving growth of target markets. Proven team leader with ability to mentor top-performing salons and educators. An adept communicator leading teams of stylists and salons to drive brand awareness and educational standards of excellence.

PROFESSIONAL EXPERIENCE

KEY ACCOUNT MANAGER, JULY 2019- PRESENT

Schwartzkopf professional and Alterna haircare

Senior management position responsible for sales and growth objectives set by the National Sales Manager, including one of the largest accounts by sales volume:

• Worked closely with Educators to support

customer engagement strategy

• Led cross-functional team to manage sell-

thru initiatives with Penzones (largest

account)

• Partnered with distributors to drive growth within region

• Initiated organic growth through salon conversions to deploy hair color products

• Achieved growth objectives with Manoco

Blue and East Coast Salon Services

• Developed concepts and successfully planned events and education activities for new product launches

TERRITORY MANAGER NEW BUSINESS DEVELOPMENT, AUGUST 2018-JULY 2019 Bioprogramming East Coast

Responsible for opening new doors, establishing business development plans, and promotional activity with educators for a new line of professional hair devices in the US market:

• Led the East Region launch team to

establish B-to-B and B-to-C sales through

relationship building and select demos with

renowned stylists and educators

• Identified top salons and cosmetology institutes for promoting a luxury brand of devices

• Opened the first two salon accounts in Pittsburgh TERRITORY MANAGER– PA, NJ, DE, 2013-JULY 2018

JOICO/ISO/BETH MINARDI SIGNATURE BRANDS – Arcadia, California Territory manager for Joico, ISO, and Beth Minardi Signature brands with focus on professional hair color, texture and hair care. Responsibilities included technical and business consultation, building relationships with salons and brand partners, managing brand promotional events, and executing business development strategies across the Pennsylvania, New Jersey, Delaware region. Directly responsible for developing an advisor team which supports education and sales.

Key Contributions:

February 2016 – Excellence Award in Sales

Successfully conducted multiple large-scale events including Cosmoprof’s Fashion Focus and Beth Minardi Brunch

Sponsored new hire training programs to strengthen brand awareness and alignment AMY L. HART Page Two

PARTNER/SALON OWNER- 2013

AVEA SALON – Mars, Pennsylvania

Managing partner in a local Aveda boutique salon specializing in the brand experience, stylist team and retail sales. Directly responsible for the stylist team including: hiring, coaching and training. Managed the overall retail sales strategy including; inventory/product mix, and retail sales revenue growth. HAIR COLDER EDUCATOR, MID-ATLANTIC REGION- 2007 – 2012 AVEDA/ESTEE LAUDER COMPANIES – Pittsburgh, Pennsylvania Directly responsible for educational and color sales objectives for Aveda stylists and colorists in the Mid-Atlantic region. Field marketing responsibilities included the support of in-salon events as a brand ambassador for Aveda color. Performed sales analysis and strategy to implement new sales initiatives, strategies, educational coaching and mentoring with salon partners to impact sales goals. Provided technical education and hands-on training for new and existing products. Motivational leader for recruiting, mentoring and retaining certified color educators. Actively participated with continuing education to stay up to date with the latest industry techniques and trends. Key Contributions:

February 2011 – 120% to Plan in overall Hair Color Growth

2010 Top 5 in the Nation to exceed Hair Color Sales Goals STYLIST - 2005 – 2007

SERENE HAIR STUDIO AND SPA – Seven Fields, PA

Successful Stylist ; built a full-book of clientele in less than 2 years at an upscale salon and spa within a growing community. Driven by education and professional development, attended many continuing education courses to advance knowledge, skills and trends to enhance salon services. Actively promoted salon with field marketing at events to create brand awareness, impact sales and grow clientele. Key Contributions:

Lead salon in retail sales of products

AVEDA IN-SALON COLOR COACH / LEAD STYLIST - 2001 – 2005 Lifetime Fitness, Inc. – Novi, MI

Provided internal coaching and mentoring to actively promote and train salon personnel in Aveda products and concepts. Lead coaching and mentoring to launch and open the LifeSpa in Commerce, MI as a part of the Lifetime Fitness franchise. As a brand ambassador, motivated the salon personnel to achieve mastery of Aveda by supporting the mission, vision, and brand values. Part of salon leadership team dealing extensively with distributors, clientele and lifetime management team.

Key Contributions:

Top sales producer for total services

Top sales producer for Aveda retail products

EDUCATION

Dual Cosmetology & Esthetician Licensure • David Pressley School of Cosmetology Royal Oak, MI - 2001 Attended Aveda Skincare Option Program, excelled in training, and learned Aveda principles CONTINUING EDUCATION/TRAINING

Joico Global Update • California • 2015, 2016

Joico Boot Camp • California • 2015

Balayage Certification, Frederic Fekkai Educator • Kentucky • 2012 Certified Instructor Aveda Smooth Infusion Re-texturizing

(Straightening) • Alexandria, VA • 2011

Certified Hair Styling Essentials Growing Retail & Styling Techniques • Alexandria, VA • 2010

Guest Educator, Casal’s Aveda Institute • 2012

Worked with David Adams • 2012

Aveda Congress On Stage Color Demonstrations • 2012 Certified Franklin Covey Presentation Advantage Instructor Minneapolis, MN • 2010

Certified Hair Styling Essentials Growing Retail & Styling Techniques • Alexandria, VA • 2010

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