Manager Social Media

Padmini Rao- adhjbr@r.postjobfree.com

Summary

Experienced in Product Management, Atlassian suite, Salesforce CRM, Microsoft Dynamics CRM, JIRA, Analytics/ Data-Informed, Agile Development, User Experience, User Engagement and Retention, Monetization, Competitor Analysis, Market and User Research, Platforms, IoT, Social Media, Relationship Management, Social Gaming, MySQL, Excel, Analytics.

Experience

Head of Marketing and Growth

Metastate, Oct 2020 - Present

●Increase the brand quotient of Metastate

●Increase the outreach and drive more value per penny in helping our customers and audiences

●Engage and attract more quality leads

●Reduce the overall cost of marketing while driving growth via organic and aggressive marketing activities

●Mentor, guide, and lead a team of designers, marketing executives on a day to day basis

●Set up weekly-monthly-quarterly goals for marketing

●Explore new avenues to market and grow

●Deliver engaging content to build your and the company's brand

●Help in Growing the team.

Product Manager/ Business Analyst

Purple (Fintech Startup), Apr 2018- Sept 2020

●Partnered with stakeholders to reach business targets behind the user-system interaction

●Participated in focus groups with UX Architect and Product Owners to gather inputs from End Users and Business Stakeholders

●Developed user flows, low fidelity and high-fidelity wireframes, and clickable mockups using tools like, Sketch, Invision, and Adobe Photoshop

●Developing Product Architecture by gathering requirements from multiple stakeholders

●Created and managed End to End product process, planning, design, requirements documents (PRDs), roadmaps, and business strategies using JIRA and confluence

●Responsible for the management and execution of all aspects of the product lifecycle, including ownership of the product roadmap, metrics analysis for product success, new product development, and existing product management

●Worked with cross-functional teams – business, UI/UX, developers & engineers to deliver phase 1 of the product

●Participated in the development and grooming of Project Backlog Stories (Requirements) with business and technology partners.

●Partnered with the engineering team to establish priorities and to execute against our product roadmap so that we can achieve our overall business goals

●Interact with business analysts and software developers for bug reviews and participated in QA meetings

Senior IT Business Analyst/ Project Manager

Delta Dental of California, May 2016 - Aug 2017

●Worked on various Microsoft Dynamics CRM configurations including Custom Objects, Page Layouts, Form Layouts, Fields values, Data viability, Reports and Dashboards

●Worked on Microsoft Dynamics CRM for handling the customer claim inquiries, validation, and case creation

●Designed and implemented a UI/UX web application for Healthcare provider used by Employees and Providers to serve the patient better in a timely manner

●Evangelized CX- communication project, initiated and successfully completed the project, saving $10M/year on expenses

●Mapped and created various process flows using Visio, created PDD for various projects

●Translated stakeholder requirements into tangible deliverables such as functional specifications, use cases, and process flow diagrams

●Conducted various scrum meetings and worked with cross-functional teams

●Supported JIRA HEAT ticket for a patch to correct the HIX CODE from the commercial group

●Worked closely with the developers in writing the SQL queries and flowing up with the business for getting it signed off

Business Analyst/Associate Product Manager

Kaiser Permanente, Jul 2014 - Apr 2016

●Led a team of engineers and designers as a Project Manager to develop an internal website from a concept

●Led the ideation, design, and execution by Creating agile user stories, wireframes/mockups, BRDs, and business operational workflows to support the product

●Defined product roadmaps, identified feature requirements from clients/stakeholders and prioritized functionalities to meet the desired business goals

●Developed UAT scripts and performed testing prior to every product release to ensure customer satisfaction

●Liaison between various cross-functional product teams to ensure smooth product progress

Business Analyst

UnitedHealth Group, Jan 2012 - Apr 2013

●Responsible to create and design the specifications, perform Gap Analysis, and developed the structured flow diagrams using Rational Rose

●Documented the User Stories and Acceptance Criteria on Rally

●Conducted Grooming and interactive Sessions with BA, Development and QA Team and Product

●Team to ensure clarity and accuracy on user stories, assisted and lead the QA’s in creating the Test Cases

Education

2019 International Technological University (ITU) Master’s Degree, Engineering

2018-2019 Product School: Certification, Product Management

2012-2013 Hult International Business School: Master’s Degree, International Business

2009-2012 CMS- Jain University: Bachelor of Business Administration (B.B.A.)

Certifications

Jan 2019 Udemy: Certified Product Manager (CPM) UC-1YV72G01

Product School: Software Product Management (SPM) certificate Jun 2019

Linkedin: Google Analytics Essential Training - ASdA-g5B3lLiVgP9TOL-DOaV9PZI Jun 2019

Linkedin: Tableau 10 Essential Training - AfunY_vJOVCMJUA8nMtS2aY5DEVB Jul 2019

Linkedin: Cert Prep: Project Management Professional (PMP)®

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