ADRIANA NIKOLOVA

Sofia, Bulgaria +359-********* adhinm@r.postjobfree.com

PROFILE

A creative, capable and energetic professional who has comprehensive knowledge of the latest media trends and consumer habits. Thrives on the challenge of short timelines and last-minute changes, and has extensive media experience of the print sector, direct mail, radio, online search and TV audiences. Ability to guide marketers on how to best connect their brands with people. On a more personal level is willing to assume full responsibility for her own behaviour, decisions and results. Currently, looking for a suitable position with an ambitious company that is looking to recruit talented and determined professional who get results. AREAS OF EXPERTISE

Performance advertising Delegating tasks Client retention Media Buying Social Media Preparing Media Plans

KEY SKILLS AND COMPETENCIES

• A strong eye for detail and impeccable organisation skills

• Strong knowledge of business objectives and how they translate into media strategies

• Demonstrate awareness of web 2.0 concepts and digital trends in communications

• Organized and attention-to-detail approach (strong tactical execution)

• Ability to build relationships with non-marketing functions

• Strategic with strong commercial acumen

• Excellent stakeholder management and influencing skills

• Highly resourceful (stretches people and money; compresses time)

• Excellent communication skills and flexibility

• Have solid experience in a Media Planning/Research background

• Superior communication and interpersonal skills

EMPLOYMENT EXPERIENCE

Media Planner - Media Club, Sofia (September 2019 – Present)

• Everyday management of the media plan, including control of the recommendations for purchase and implementation of the details, budget and profiling

• Performing analysis for optimizing recommendations and making strategic choices for the brand

• Cooperating with senior managers for the development and recommendation of the media plan

• Handles customer queries and tasks daily

• Provided weekly results and led reporting calls with clients

• Initiated and maintained all aspects of budgeting and media billing

• Negotiated pricing with media partners to drive efficiency during the optimization process

• Presented updates to agency partners on the status of campaigns EDUCATION

Bachelor of Science - Business Management, King’s College London High School: Doris Tenedi High School of Foreign Languages LANGUAGES

Bulgarian, English, Spanish – Limited working proficiency and Russian – Limited working proficiency INTERESTS

Member of KCL Marketing Advertising and PR Society and KCL Bulgarian Society - Organizing social activities, workshops, events, attending talks and presentations. Interest in the luxury retail industry and premium brands, enjoying working in a team.

REFERENCES

Available on request.

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