Social Media Digital Marketing

Diksha Agarwal

+1-425-***-****/*.********@*****.***

https://www.linkedin.com/in/diksha-agarwal-5453b2132/

Google AdWords certified, data driven and result oriented digital marketer looking for new opportunities to learn and grow.

Skills

●Search Engine Marketing (SEM), Google AdWords and PPC Marketing. Good knowledge in online ad campaigns set up, monitoring and optimization.

●3+ years of experience with Search and Display Campaign.

●Experience with A/B testing to measure campaign performance.

●3+ years of experience with Google Analytics to understand online consumer behavior.

●3+ years of experience in handling multiple client projects and tracking project activity on day to day basis.

●Managed Monthly report and documentation of clients.

●3+years of experience with Microsoft Excel to analyze marketing reports.

●Developed and implemented Social Media Strategies for advertising and creating brand awareness.

●3+ years of experience with Paid Social Advertising Campaign Management and optimization Experience with Lead Generation, Brand Awareness and App Installation Campaigns across Facebook(Using Facebook Ads Manager), Instagram, LinkedIn, Twitter and YouTube

●Experience with Social Media Tools like Hootsuite, Buffer

●Prepared Monthly calendar with proper strategy of various Social Media Platform

●3+ years of experience in Social Media Analytics and KPIs

●Managed all Social Networking Communications including daily monitoring, posting and content development on various Social Media Platform (Facebook, Twitter, LinkedIn YouTube, Instagram)

●Maintained a keen eye on Social Media trends that affect the company.

●Planned and Executed Email Marketing Campaigns.

●Experience with SEO, managed Keyword Research in On-Page and Blog Posting in Off-Page SEO.

●Experience with Keyword Research Tools like Keyword Planner, SEMrush

Academic Qualifications

Examination

Board/University

Year

Percentage

Master of Business Administration (International Business)

Prestige Institute of Management & Research, Indore, India

2011-2013

70

Bachelor of Commerce

Jiwaji University, Gwalior, India

2008-2011

80

Certifications

1.Google Adwords Search Certification: Have passed Adwords Fundamentals and Search Advertising exams

2.Digital Marketing Professional Program in association with Google, Manipal Global Education Services.

3.Advertising on Facebook

4.Advertising on Facebook: Advanced Certification

5.Excel Essential Training (Office 365)

Work Experience

Social Media Manager, Athira Technologies, Bangalore (May 2018- August 2019)

Lead a 3-member team to serve multiple clients. Created and managed geo targeted SEM campaigns for multiple clients. Was responsible for budgeting, reporting and monthly recommendation based on campaign analysis. Monitored, optimized, and increased effectiveness of digital marketing campaigns through A/B testing, keywords, content and bid. Provided recommendations and opportunities for new and existing clients. Provided campaign results to Marketing manager and brand manager for future activities based on results.

Collaborate with internal stakeholders to provide ad reports and present insights into visitor behavior and ultimately drive improvement with the help of Microsoft Excel.

I drove the social media marketing strategy to enhance brand presence for Athira Technologies. Managed social media paid campaigns and optimized them for multiple clients.

●Projects

www.kalanikethan.in SMM (Lead Generation)

www.vrksilks.co.in SMM, SEM (Lead Generation & Google Search Campaign)

www.tmcelectronics.co.in SMM (Lead Generation)

www.athiratechnologies.com (Brand Awareness)

●Key Achievements:

Optimized lead generation campaigns by 20%

Recruited and supervised multiple marketing interns

Digital Marketing Analyst, Pace Wisdom Solutions, Bengaluru (October 2017 - April 2018)

Managed relationship with and provided strategy and direction to multiple clients to ensure paid search marketing program generated leads. Launched and managed online campaigns including search, display and mobile with monthly budgets ~10000$ to 15,000$. Tasks include keyword management, bid management and reporting.

Drove social media strategies for multiple clients as well. Managed marketing trends and analysis of campaign performance.

Advanced Excel knowledge including Pivot Tables, Chart and VLOOKUP. Proven experience in data manipulation. Prepared reports and present insights for Clients.

●Projects

bangaloreinternationalacademy.co.in SMM(Lead Generation)

primecorp.co (SJR Builders): SEM, Email Marketing, SMM, (Lead Generation)

nammakaravali.in : SMM (Lead Generation, App Installation Campaigns)

swathisboutique.com : SMM (Lead Generation)

pacewisdom.com : SEO (Backlinks Generation)

sarathi.com: SEO (Backlinks Generation)

Key Achievements:

oIdentified more accurate target customer base which increased retention by 15%

oMaintained the client position on google search result first page organically

Digital Marketing Executive, Startups Club, Bengaluru (Jan 2017 - Sep 2017)

Provided recommendations and execute strategies for keywork opportunities, campaign structuring, location targeting and other facets of paid search in accordance with client goals.

Briefly worked on search engine optimization. Played with multiple off-page SEO techniques to generate the backlinks for clients.

By using Microsoft Excel provide intuitive and insightful information to management to understand current performance and use to assist management in crafting future strategy and plans.

●Projects

www.urbantrippie.com : SMM (Lead Generation)

www.catz.sg : SMM (Lead Generation)

www.buymediaspace.com : SEO & SMM (Lead Generation)

www.smartpuja.com : SEM & SMM (Lead Generation & Google Search Campaign)

www.startupsclub.org : SEO, SMM (Backlinks Generation, Brand Awareness)

Key Achievements

oIdentified new auto posting solution to cut social media time spent by 35%

oIncreased Brand presence organically and by Paid campaigns

Accountant and Administrator, Pavan Oils Private Limited, Morena, Madhya Pradesh (Dec 2013 - Aug 2015)

●Prepared, examined, and analyzed accounting records and financial statements.

●Analyzed business operations, trends, costs, revenues, financial commitments, and obligations, to project future revenues and expenses.

●Reported to management regarding the finances of the establishment. Established tables of accounts and assigned entries to proper accounts.

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