Pavnit Kaur

408-***-**** adhiig@r.postjobfree.com linkedin.com/in/pavnitkaur/ kaurpavnit1.wixsite.com/portfolio EDUCATION

Bachelor of Science in Business Administration, Marketing, Magna Cum Laude (GPA: 3.85)May 2020 San José State University San Jose, CA

Awards: Recipient of Douglas James Radcliff Scholarship for 2019, Dean's Scholar for Fall 2018, Fall 2019, and Spring 2020 Activities:Member of the Honor Society of Phi Kappa Phi (Top 7.5% of Juniors and 10% of Seniors) EXPERIENCE

Digital Marketing Apprentice August 2020 - Present COOP.cx San Francisco, CA

● Accepted into a selective, Google funded post-grad program from competitive pool of digital marketing professionals

● Participated in 200+ hours of digital marketing training, workshops and client-based marketing campaigns

● Developed and applied understanding of in-demand digital marketing skills ranging from: SEO, Paid Search/SEM, Media Planning, Google Analytics, Google Ads, Paid Social, Microsoft Excel (Pivot Tables, VLOOKUP), Ad Copy and KPIS Marketing Intern June 2020 - August 2020

MomentMD San Francisco, CA

● Created and managed email campaigns, blogs, social posts, press releases, online forums and other pieces of digital content

● Optimized posting schedule and strategic hashtags using SproutSocial for Instagram, Facebook, and Linkedin

● Wrote for search engine optimization and incorporated keywords in blog to increase website traffic and drive leads

● Analyzed website data and reported engagement metrics from social media platforms to identify trends Marketing and Editorial Intern November 2019 - April 2020 Pinkvilla Media LLC Sunnyvale, CA

● Managed Linkedin to generate organic growth and increased traffic by 17% to Pinkvilla’s Youtube channel

● Collaborated on the #WomanUp series which resulted in 22.2 million total views across platforms

● Implemented a social media strategy with marketing team that brought more engaging and quality content to Linkedin Business Development Intern June 2019 - August 2019 Ross Stores, Inc. Dublin, CA

● Created intern project to identify strengths and growth opportunities in store processes and business operations

● Presented final project to the leadership panel containing recommendations for improving retail sales by reducing shrink Sales Development Representative May 2018 - September 2018 MAS Advertising, Inc. Santa Clara, CA

● Qualified inbound and outbound sales leads, and responded to product inquiries

● Consistently exceeded the weekly sales quota of 15 deals which increased revenue by 8%

● Improved client satisfaction 13% by conducting a minimum of 10 follow ups weekly via phone and email PROJECTS (more details available at kaurpavnit1.wixsite.com/portfolio) Content Marketing Strategist July 2018 - October 2020 Nazaqat

● Developed marketing strategy and created content for Instagram to build brand image

● Grew follower count from 0 to 14,000+ organic followers on Instagram in 2 years and went from average of 60 likes to 300 likes, with an engagement percentage increase of 400%

● Owned marketing communication to the customer base and identified stages in the customer journey to engage buyers Salesforce Developer Project (The Max Labs) September - December 2019

● Utilized Salesforce to develop a CRM program that included methods to track entrepreneurial pitches to venture capital firm

● Gained in-depth understanding of large sets of raw data, created dashboards, automated the system to filter leads, created templates to increase productivity, prevented loss of data integrity and effectively resolved data duplication DIGITAL SKILLS: Adobe Creative Cloud, Ad Copy, Asana, Canva, Hootsuite, KPIS, Microsoft Office: Outlook, Word, Powerpoint, Excel (Pivot Tables, VLookup), Salesforce Developer & Salesforce.com, Slack, SEO, SEM, SproutSocial, Trello, WordPress CERTIFICATIONS: Apple Search Ads Certification, Google Analytics Individual Qualification, Social Marketing Certification, Hootsuite Platform Certification, Google Ads Display Certification, Google Ads Search Certification, Microsoft Advertising Certified Professional VOLUNTEER EXPERIENCE:Canopy Palo Alto, Veggielution Community Farm, Full Circle Farm, My New Red Shoes, Outdoor Yoga SF

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