Social Media Manager

Danielle N. Lichty

Tel: 623-***-**** E-mail: ************@*****.***

Loud Rumor Jan 2020 – Present

Account Manager

• Understand clients’ needs and objectives and work closely with them throughout campaigns

• Manage communication with clients and clearly communicate client requests using tracking (workflow) software; carefully review/proof and confirm that changes were completed as requested

• Building campaigns using Facebook ads, automation and email

• Manage administrative and campaign tasks to ensure consistency of the production process and that deadlines and internal budgets are met on time

• Work with Loud Rumor team and customers to define social media and digital advertising plans and objectives, ensure adherence to budget and that expectations are met

• Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per click.

• Think creatively, meet and collaborate with clients to discuss and identify their goals and needs

• Regularly communicate with Agency Fulfillment Manager to best service accounts

• Assist other team members in daily tasks as requested

• Work with the VP of Operations, CEO, creative and other staff to assist with the formulation of marketing strategies

• Act as the link between the client and Loud Rumor by maintaining regular contact and ensuring effective communication flow

• Handle budgets, manage campaign costs and communicate client invoice amounts to Agency Fulfillment Manager for billing purposes

• Facilitate production schedules in conjunction with production team

• Issuing of daily status reports, timelines and other reporting tools

• Create and coordinate client reports and marketing plans

• Monitor the effectiveness of campaigns via report measurement tools and offer creative solutions

• Help with conducting research on prospective clients, industries and issues as needed Envida Enterprises LLC Feb 2019 – Jan 2020

Social Media Marketing Manager

• Developed, implemented and managed social media strategy

• Manage and oversee social media content

• Measure the success of every social media campaign

• Stayed up to date with latest social media best practices and technologies

• Used social media marketing tools such as Sprout Social, Hootsuite

• Work with copywriters and designers to ensure content is informative and appealing

• Communicated with industry professionals and influencers via social media to create a strong network

• Hired and trained others on the team

• Provide constructive feedback

• Adhere to rules and regulations

U-Haul International May 2017 – July 2018

Social Media Support Specialist

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

• Set up and optimize company pages within each platform to increase the visibility of company’s social content

• Create editorial calendars and syndication schedules

• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Creative License International August 2016 – April 2017 Account Manager Assistant

• Developing trust relationships with a portfolio of major clients to ensure they do not turn to competition

• Acquiring a thorough understanding of key customer needs and requirements

• Expanding the relationships with existing customers by continuously proposing solutions that

meet their objectives

• Ensure the correct products and services are delivered to customers in a timely manner

• Serve as the link of communication between key customers and internal teams

• Resolve any issues and problems faced by customers and deal with complaints to maintain trust

The Carin Nguyen Team – Keller Williams Realty October 2015 – August 2016 Marketing Specialist

• Brainstorm and develop ideas for creative marketing campaigns

• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas

• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

• Plan and execute initiatives to reach the target audience through appropriate channels

• Assist in analyzing marketing data to help shape future marketing strategies

• Undertake individual tasks of a marketing plan as assigned Children’s Learning Adventure April 2015 – August 2015 Social Media Specialist

• Responsible for the day-to-day management of the social media communities (including publishing, engagement, and managing creative processes) across Facebook with the final approval of the Director.

• Assist in the development of social media strategies for Grand Openings, Events, Enrollment, etc.

• Use social media data to measure effectiveness.

• Develop and execute social media strategies, social models, content strategies and communication.

• Collaborate with Director on marketing strategy.

• Proactively identify and review social media tools and/or technologies to facilitate monitoring, measurement, optimization and innovation within the social programs. Education

Arizona State University - Bachelor’s Degree in English May 2014

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