Social Media Manager
Resume:
Angelo Cartas
*************@*****.***
Consultant
Social Media Director
March 2019 - Present
- Spearheads and coordinates global marketing strategies in the U.S. for international clients: TikTok, Kuaishou, and Alibaba. Other clients: Quaker Oats, Western Digital, Juice Beauty, Tubi
- Develops campaigns in multiple industries: Tech, Lifestyle, Fashion, Health, Beauty, Politics
- Creates and manages content calendars and organized content output and frequency
- Monitors user sentiments on social media using Mention and responded accordingly.
- Delights users and builts engaging, high-quality brand loyalists.
- Manages external parties i.e. agencies, consultants ranging from 5 to 30 team members.
- Analyzes and approves the marketing budget to ensure ROAS, lower CAC, and increase LTV.
- Proficient in Google Analytics, Google Adwords, Facebook Ads, Twitter Ads
- Efficient in Instagram, Facebook, Twitter, Pinterest, YouTube, Snapchat, TikTok Calm, Inc.
Director of Influencer Marketing
August 2018 – February 2019
- Pioneered influencer marketing program.
- Managed a global team of 17 influencer specialists & content creators.
- Directed over 500 campaigns.
- Maintained relationships with over 1,000 influencers and talent agents.
- Optimized campaigns and decreased cost per install by 67% and cost per sale by 70%.
- Negotiated, amended, and executed contracts and other terms & agreements.
- Supervised six-figure monthly ad spend and enhanced spend to increase ROI. Bytedance, Inc.
Director of Social Media
January 2017 - August 2017
- Optimized & localized app search descriptions, keywords, and updates for iOS & Google Play.
- Increased Instagram followers by 1,700%.
- Increased Facebook likes by 18,250% within a one-month period.
- Ran first offline event and collaborated with Influencers resulting in $1.6 CPM. Candid Labs
Marketing & Influencer Manager
July 2016 - December 2016
- Contributed to get the Candid app over 1 million registered users within 2 months.
- Trended the Candid app #1 in the App Store for 2 consecutive days.
- Tracked and analyzed all outreach performance, content, conversion rates. Myverse
Social Media Manager
September 2014 - September 2015
- Led the company’s social media marketing efforts.
- Created and curated content.
- Managed social media content calendars.
- Created blog posts and optimized keywords.
- Monitored, listened, and responded to user sentiments.
- Developed brand tone and voice.
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