Key account manager, Manager Marketing, Project Manager

MEGHA BHARDWAJ AZAD

Tel: +91-971*******

Email: *****.****@*****.***

: #***/****** *, ********* (Haryana)134109

Profile

A seasoned professional with more than 6 years of diverse experience in the fields of Project Management, Marketing and Key account management holding a master’s degree in Microbiology and an MBA. Has recently also attained certification from XLRI for Project management for senior professionals. Is based in Chandigarh and is looking for an exciting and a challenging assignment in the region. Career Summary

As a Project Manager is proficient at setting milestones, creating pipelines, optimal utilisation of resources, managing budgets and streamlining the processes. Has increased involvement in the process by understanding the requirement of internal stakeholders and external stakeholders. Has gained subject matter knowledge to have fruitful discussions with functional leaders and vendors. A highly motivated individual who aims at project completion before scheduled dates and has rendered high quality services to the client. Effective and efficient while working in high stress environment. Has received multiple client appreciations. As a Key account manager and Marketing manager excels at Team Management, Brand Promotion, Marketing activities, Corporate Account Management, Sales, Product Promotion and Branding. Has gained exposure in implementing marketing strategies and contributing towards enhancing business volumes & growth while maintaining profitability. Has sound knowledge of developing & implementing promotion plans and handling communication for brands including all above the line and below the line activities. Maintains excellent relationships with customers and ensures quality and service norms to achieve customer satisfaction and business retention. Capable of taking marketing initiatives to support long term strategies through leadership of the business unit team. Assisting the business unit team in managing the assigned brand on all aspects of P&L. An effective communicator & team leader with strong analytical, problem solving & organizational abilities. Possesses a flexible & detail-oriented attitude. Core Competencies

Project Management

1. Understanding the project requirements, initiating, planning and executing a group of activities with defined milestones 2. Gaining the knowledge required for the project and effectively communicating the resource requirement with the BU functional heads

3. Utilisation of the resources effectively

4. Managing and maintaining the cores of a project, quality, scope, time and cost 5. Preparing estimates as per project requirement and monitoring costs over the project lifespan 6. Proficient in Microsoft Project

7. Reviewing the project on project completion and improvising on future project processes 8. Excels in project completion ahead of schedule and within budget Marketing and Key Account Management

9. Monitoring and analysing sales volumes, market share trends & competitive activity 10. Assisting in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters

11. Identifying and developing brand building ideas, suggesting & coordinating for the same with brand management team 12. Leveraged previous client relationships to form to new liaisons, hence increasing market penetration 13. Coordinating product management and/or cost reduction projects with the help of both internal and external resources to achieve results

14. Supervising the marketing literature and campaigns, liaising with legal and compliance personnel and adhering towards regulatory guidelines

15. Researching consumer markets, monitoring market trends and identifying potential areas based upon consumer needs & their overall spending habits

16. Implementing the marketing strategies to build consumer preference and drive volumes 17. Evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses

Work Experience

May’2020 – Independent freelance Project manager

Apr’19 - July’19 : Cenveo, Project Manager (Publishing, Client: T&F and Mc Graw Hill- Medical) Apr’17 – Aug ’18 : MPS Ltd, Project Manager (Publishing, Client: Cengage) April’15 - Dec’16: Aptara, Associate Project Manager (Publishing, Client: Pearson) Sept’13-Feb’15: GIOSTAR, Delhi as Marketing Manager - North India Jun’12 – Aug’13: Lifecell International Pvt. Ltd., Key Account In-charge: Cloud Nine Hospital, Bangalore Jun’09- May’10: IMT, Ghaziabad (DLP) Institute, Chandigarh as Guest Lecturer May’08 –Jul’08: Ranbaxy Pharmaceuticals, Mohali, Punjab as Management Trainee SSS

Key Responsibilities

As Project Manager:

Understanding the business case/project requirements Preparing an effective and feasible schedule, identifying the internal stakeholders Identifying the resources and tools required. Attaining the same and effectively utilising the same To develop a detailed project plan and schedule it with achievable milestones Mitigating the risks and managing the schedule vs the plan Monitoring the quality, cost and deliverable milestone Effective interaction and communication with internal and external stakeholders Reviewing the project post completion and improvising the processes for the future projects As Marketing Manager:

1. Building and managing relationships with hospitals, physicians and potential customers to promote stem cell therapy in North India

2. Creating awareness & handling of promotional activities such as conferences and CME’s 3. Identifying new market segments and tapping profitable business opportunities 4. Initiating new business alliances and clinical trials with established hospitals and educating them on benefits of stem cell therapy

1. Introducing the concept and counselling clients about different aspects of stem cell therapy ensuring end to end delivery of appropriate & complete services to the client from enrolment to transplant 2. Handling customer related enquiries and complaints As Key Account In-charge:

1. Managing 3 branches of a speciality maternity hospital as a Key Account In-charge and monitoring a team of 5 members

2. Performing a gamut of operations such as Pre and Post Marketing Awareness, accessing all touch points, delivering presentations, carrying out antenatal sessions, training newer team members 3. Delivering lectures to gain maximum target market, achieving monthly targets while handling customer queries and recognizing customer needs

4. Preparing and submitting MS-Excel reports, developing CRM records and completing formalities which includes timely dispatch of documents

5. Serving as an intermediate between the hospital and the organization & working closely with doctors, nurses, ground relation executives, accounts and operations departments 6. Looking after the sample collection, packaging while interfacing with critical logistics service provider for sample dispatch and maintaining stocks

7. Increasing the business by 100% in 6 months

8. Enhancing brand value by enrolling celebrity clients Highlights

9. Held the merit of being recognized as Celebrity Key Account In-charge Successfully handled celebrity client – Bollywood Film Actor Vivek Oberoi and various MLAs Organized and implemented customized lectures for prospective target audience elaborating on various facets of stem cells including medical background, legal and regulatory points- explaining the end to end concept Education

2019 Executive Development Programme in Project Management for Senior Professionals, from XLRI Jamshedpur

2009 MBA-Biotechnology from University Business School, Chandigarh, Punjab University 2007 M.Sc. (Honours-Microbiology) from Department of Microbiology, Chandigarh, Punjab University 2005 B.Sc. (Honours-Microbiology) from Department of Microbiology, Chandigarh, Punjab University

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